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Case Studies

Three-station semi-automatic stretch wrapping helps the 
DC unitize loads more efficiently for shipment to 520 regional True Val
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Stretch wrappers are a true labor-saving value

Twin stretch wrappers at True Value’s Northwest distribution center replace the laborious task of manual wrapping.
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Wrapper and carton shine for P&G

Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
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Bagger puts zip in radish packs

Radish grower moves from a semiautomatic bagging system using premade zipper bags to an automatic bagger with integrated transdirectional zipper system that automatically applies the zipper material across the film web.
Package Case Study
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New package puts child safety in the zone

A multilayer tube and “push and turn” closure is helping CCA Industries of East Rutherford, NJ, meet Consumer Product Safety Commission guidelines for products containing lidocaine and dibucaine.
LDPE on the front panel makes attractive graphics possible, while the mesh on the back provides breathability that's crucial.
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Green beans get vf/f/s treatment

Pennsylvania produce marketer teams up with key suppliers to develop a customized vf/f/s solution for a complex film that incorporates an unusual mesh component.
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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!
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Fridge Pack rolls out for Dasani (sidebar)

Speeding up the first Fridge Pack
Package Case Study
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Milk cartons already back to school

Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
Baxter's robot picks up four blister packs at a time using a hinged gripper for placement into the cases.
Machine Case Study
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Baxter cases with unerring accuracy

A robot places and counts blisters containing IV packs into cases with an accuracy that has reduced complaints. Setup also uses case erector and sealer.
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
A worker feeds wrapped boxes of chocolates onto a V-belt conveyor for conveying past an ink-jet coder.
Machine Case Study
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V-belts mean victory over downtime

Gertrude Hawk Chocolates found its conveyors needed too much attention. New conveyors hardly ever require belt replacement.
Package Case Study
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
Shown at left are all four pieces to the new package: 
precision white tray and inside clamshell (right), and exterior clamshell
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Sheet gives thermoformer an 'edge'

When this maker of cutting tools wanted a versatile new double-tray package, its thermoformer selected special sheet stock for difficult forming.
Package Case Study
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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.
Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
Machine Case Study
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Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
Twelve 12-oz PET bottles of Dasani water are now being marketed in the Fridge Pack by Coca-Cola Bottling Consolidated.
Package Case Study
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Fridge Pack rolls out for Dasani

Coca-Cola Bottling Consolidated was the pioneer for the refrigerator-friendly 12-pack for Coke soft drinks in cans. Now it’s doing the same for Dasani water in 12-oz PET bottles.

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