Case Studies

The “best-of-show” President’s Award in the WorldStar 2000 packaging competition, sponsored by the World Packaging Organisation, went to a concept known as “Dream Steam.” Developed by flexible film converter Wipf AG (Volketswil, Switzerland) and food R&D company Creative New Food (Eglisau, Switzerland), Dream Steam is a three-component package that makes it possible to combine fresh vegetables and a fresh protein—meat, fish, or poultry—in one cook-in container.

The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.

FPA recognizes a multilayer p-s ‘book’ label for cleaners, a plastic header bag, a resealable stand-up pouch, a high-barrier industrial wrap, formable and peelable webs for a medical package, and a CR reclosable bag for pharmaceuticals.