Case Studies

Package Case Study
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Packaging scents for the home spa

Avecia, a Wilmington, DE-based maker of pool chemicals, wanted to add scented aromatherapy products to its line of home spa items.
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Package Case Study
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Hypertherm bags shipping savings

Hypertherm, a leading maker of plasma arc metal-cutting equipment, needed a packaging solution that would protect its equipment and spare parts during shipment.
Package Case Study
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Candles' sleever makes scents for S.C. Johnson

Racine, WI-based S.C. Johnson & Son has gone one better—make that two better—than the competition with its Glade “3 in 1” candle. Introduced in September and available nationally in December, SCJ’s first pillar candle offers three colors and three fragrances.
Package Case Study
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Coca-Cola graphics get 'Real'

Consumers worldwide are beginning to see new graphics on cans, PET bottles, and secondary packaging as part of The Coca-Cola Company’s new marketing campaign, “Coca-Cola...Real.”
Package Case Study
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Ice cream packaging redesign

To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
Paradise Tomato Kitchens has added an easy-opening tear notch (top) to its foodservice pouches.
Package Case Study
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Easy-opening pouch, tough-to-open box

Paradise Tomato Kitchens, an innovator in fresh tomato products about 10 years ago, adds case security and easy-open pouches.
While most dental packets at Kodak are bundled in a polyester band and then flow-wrapped in a film/foil laminate (left), SureSof
Package Case Study
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A softer, gentler packet

When product development and packaging engineers at Kodak came up with a more patient-friendly dental film, a new approach to packaging was part of the package.
Sealing of the clamshell using a special p-s tape (inset) simplifies package opening.
Package Case Study
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HP's printer clamshell is market-able

Hewlett-Packard packs a PET clamshell not only with a new printer, but also plenty of marketing and functional advantages.
Package Case Study
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Aluminum tube for 'best results'

Novitra is the brand name for a new cold sore treatment that’s packaged in a 0.25-oz aluminum tube inside a colorful five-panel folding carton.
Package Case Study
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A strong design

Brown-Forman Beverages Worldwide adds Jack Daniel’s Hard Cola to its line of alcoholic beverages.
Each of the three items in the line includes three cartoned color or black ink-jet cartridges.
Package Case Study
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Thermoform-packed ink-jet trio is 'club-able'

Developed for club stores, Hewlett-Packard’s new stand-up “Tripack” thermoform for ink-jet cartridges deters theft, yet offers easier opening for consumers.
Lance's actual display pallet (right) has often gained premium store position at club stores.
Package Case Study
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Effective packaging for club stores (sidebar)

Lance repacks for floor display
Not foiled: With the exception of a glass coating, the windowed pouch is all plastic. Inset shows the laser scoring that ensures
Package Case Study
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Baby food takes a bold step

Nestlé of South Africa breaks through baby food barriers with Pureeasy, pureed foods retorted in two sizes of premade, glass-coated plastic pouches.
Package Case Study
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'Shot' fires schnapps sales in UK

A unique, patented 30-mL “pot” (in olde English) made of Eastar® copolymer from Eastman Chemical (Kingsport, TN), has helped create a successful product launch for SideKick™ schnapps from H.P. Bulmer, Hereford, England.
Private-label frozen fish fillets in stand-up pouches (right) were designed for Pathmark's newer upright freezer cases (above) w
Package Case Study
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Seafood stands tall for Pathmark

Packaging for private-label frozen seafood responds to consumer need for convenience and appeal.
Package Case Study
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Reclosable cap can

Adding resealability to an aluminum can is the patented Cap Can from Dayton Systems Group (Miamisburg, OH). More economical in cans from 16 oz and up, the new can end in 206 and 209 sizes (300 size to come) has a threaded dome with a removable lug cap. Preliminary market tests have already been done, and an unidentified user will have product on the market by early this year.

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