Case Studies

Miracle Sealant's new home-improvement retail products come in this two-layer teal-pigmented bottle with a sleeve label.
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Home Depot customers receive a Miracle package

Primarily an institutional supplier, Miracle Sealants opens up new retail business thanks to new fluorinated bottles and sleeve labels.
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A Technical success

New system upgrades placement of paper labels on plastic bottles at Technical Chemical.
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Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
A bag conveys up a belted incline conveyor (top) into the digital printer's press where text, graphics, and bar code are printed
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Bag printing enriches JW Allen

Digital printer reduces inventories of preprinted bags and flexo plates at Rich Products’ JW Allen bakery mix facility in Wheeling, IL.
Six-color, reverse flexo-printing on Merrick's stand-up pouches of dog food identifies the product variety and its benefits and
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Stand-up pouch earns Merrick's merit

Merrick Petfoods introduces dog food in a resealable stand-up pouch that’s marketed primarily in Europe.
Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
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Onions cry for resealable bag

Gills Onions is test marketing a resealable bag for four varieties of 10-oz sliced or diced onions. The Oxnard, CA-based company hopes the package will appeal to consumers brought to tears at the prospect of cutting the pungent vegetable.
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Top Oil out to 'end' counterfeiting

San Francisco-based Top Oil Products Co. is waging war against counterfeiting of its premium synthetic motor oils in Indonesia. It’s weapons: top and bottom aluminum closures.
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Bagging output soars at Crunch Pak (sidebar)

Bag film: A ‘touchy’ subject
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Bagging output soars at Crunch Pak (sidebar)

Bagged apple slices reach for the gold
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Fresh start for blister packs

Meanwhile, S.C. Johnson introduced air freshener Glade Press’n Fresh in a new blister package that hit retail shelves nationwide in March.
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Bagged apple slices reach for the gold

Crunch Pak came through a winner at the 2002 Winter Olympic Games. The Wenatchee, WA, apple processor shipped 200ꯠ 2-oz bags of apple slices in sweet and tart varieties in February to Salt Lake City that were used by volunteers, staff, media, and athletes throughout all venues.
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Simplot improves casing eight-fold

A major change earlier this year at Boise, ID-based J.R. Simplot’s Hermiston, ID, plant is helping to reduce labor and breakage of bagged fries during casing.
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Marketing milk in aluminum cans

From now through early next year, consumers in selected Florida test markets will be able to purchase shelf-stable chocolate milk in a two-piece aluminum can.
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MAP protects fresh pork (sidebar)

Material matters
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S.C. Johnson uses packaging to innovate

Convinced that consumers would respond warmly to a package of plastic wrap whose film cutter bar was plastic rather than tin plate, marketers at S.C.

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