Case Studies

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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.
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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.
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Abbott bar codes hospital injectables

Abbott Laboratories, Abbott Park, IL, reported late in March that it had completed its initiative to apply unit-of-use bar codes to all of its hospital injectable pharmaceuticals and intravenous solutions.
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Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.
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Single-handed convenience

One-handed dispensing of coffee creamer is coming to dairy cases across the country as Morningstar Foods, a subsidiary of Dallas-based Dean Foods Co., begins shipping its International Delight brand in PET containers with a custom dispensing closure.
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Skippy squeezes into new packs

Unilever Bestfoods’ well-known Skippy brand could redefine the peanut butter category with two stunning new flexible packages.
As wine bottles emerge from the heat tunnel that shrinks the capsule around the bottle neck, a vertical conveyor belt rotates th
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Sometimes low tech is tech enough

To salvage existing equipment, winery finds unique solution to capsule wrinkles—by turning a conveyor on end.
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Sprayer triggers consumer satisfaction

Upscale body care and ambiance product manufacturer Fruits & Passion of Montreal has earned high marks from customers for its decision to include the Owens-Illinois (Toledo, OH) Easy Pump trigger sprayer on its new line of cleaning products.
From a tote resin pellets are vacuumed to an overhead level and then down to as many as three hot-melt units located as far as 1
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Start spreading the glues

Miller Brewing efficiently delivers hot-melt glue pellets to multiple glue-dispensing units thanks to an overhead air conveying system.
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Shaped aluminum bottle energizes Snapple's Elements

Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.
Inside the net-weight filling chamber, bottles move from a rotary infeed to the 72-nozzle rotary filler, where the standard devi
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Mott's takes a new tack in aseptic juice

A $26 million bottling line in Aspers, PA, represents Mott’s first aseptic filling of PET bottles without the need for clean-room conditions.
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Carton gives way to metallized film

This spring, don’t look for windowed paperboard sleeves of Top Flite XL or XL-2000 golf balls in telescoping paperboard cartons. In an effort to reduce solid waste and cut packaging material costs, Spalding of Chicopee, MA, is now using a metallized film to unitize three-ball sleeves of both popular brands.
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Council awards paperboard excellence

A beverage carrier used by High Falls Brewing Co., Inc., and a paperboard medical device created for Thayer Medical, Inc., won the two top awards in the 60th National Paperboard Packaging Competition of the Paperboard Packaging Council (Alexandria, VA).
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Award-winning design

Nantze Springs won the International Bottled Water Assn.’s Aqua Award for the Best Package Design in the medium company category for its 8.5-oz water bottle design.
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Retail product release

Roto-Rooter launched what is reported to be its first consumer product, a liquid drain cleaner for home use, with package design and development assistance from One80 Design (New York, NY).
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Creating a clean, new look

In February, Spot Shot, a WD-40 product, got a new look thanks to an in-house design team collaborating with Marcou Design (Monroe Township, NJ).

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