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Case Studies

Package Case Study
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Winn-Dixie leverages its own brand name (sidebar)

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Package Case Study
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Winn-Dixie leverages its own brand name (sidebar)

A chipper category
Package Case Study
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A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.
Winn-Dixie's contemporary, revamped graphics strengthen the chain's name to increase consumer recognition and loyalty. The new d
Package Case Study
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Winn-Dixie leverages its own brand name

One-stop shopping provides Winn-Dixie with a comprehensive redesign for 60 private-label brands involving more than 3ꯠ items.
Package Case Study
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Piping hot packaging

Packaging for Dragon Fire Gum from Amurol Confections Co. looks as hot as the product tastes. Designed in-house, the bright red steel tin delivers an upscale appearance.
Package Case Study
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Packaging with the force

In order to appeal to kids of all ages, Star War’s collectable toy action figures from Pawtucket, RI-based Hasbro needed packaging that hit on themes from all five of the popular movies.
Package Case Study
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Nestea's new look

Nestle replaces canister with shaped HDPE plastic with dosing cap.
Package Case Study
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Pampers product scores NACD top award

TricorBraun (St. Louis, MO) is the distributor that won the Bernard Seid Best of Show award in the 2002 packaging competition sponsored by the National Assn.
Package Case Study
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First PET, pasteurizable

In England, Coors Brewing Co. has launched Reef, a vodka-based fruit drink, in a three-layer plastic barrier bottle that’s fully pasteurizable.
Package Case Study
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Two-chamber bottle serves Stridex

Spotted last month at a Chicagoland Walgreen’s store was Stri-Dex-brand Day & Night acne medication in a single dual-chamber bottle.
Package Case Study
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Apple sauce tubes rocket into new markets

Launched into California in mid-2001, Selah, WA-based Tree Top’s Fruit Rocketz distribution expanded earlier this year to include the Pacific Northwest and Texas.
Package Case Study
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Dry dental packs

Desiccant canisters add two-year shelf life for dental retraction cords.
Package Case Study
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Baxter's bottle gets 'pulse' pounding

Deerfield, IL-based Baxter Healthcare Corp. introduced its first line of nutrient-enriched water at the Food Marketing Institute show in May.
Shown is Superior's unique bottle shape in  1/2 -gal, 3-L, and 1-gal sizes.
Machine Case Study
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Superior likes caseless shipping

This Ohio dairy manufacturer is rewriting the rules that govern distribution in the dairy industry. Caseless shipping is key. See in-plant video
Package Case Study
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Wine's single-serve PET bottle serves new venues

In late April 2002, Canandaigua Wine introduced nationwide 375-ml PET bottles of Arbor Mist wine in four fruit flavors.
An operator calibrates a metal detector based on salad type (above), identifying the product's conductive properties and therefo
Machine Case Study
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Metal detectors safeguard salads and simplify jobs

Salad producer uses six new metal detectors to check its salad tubs, taking advantage of easy-to-operate features.

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