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Case Studies

Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
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Energetic design strategy

Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.
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Elegant new design

William Grant & Sons, U.S. importer of the Italian Tiziano wines, turned to Bailey Design Group (Plymouth Meeting, PA) to create a label for the new Tiziano Chianti Riserva.
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Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
Six-color, reverse flexo-printing on Merrick's stand-up pouches of dog food identifies the product variety and its benefits and
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Stand-up pouch earns Merrick's merit

Merrick Petfoods introduces dog food in a resealable stand-up pouch that’s marketed primarily in Europe.
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Onions cry for resealable bag

Gills Onions is test marketing a resealable bag for four varieties of 10-oz sliced or diced onions. The Oxnard, CA-based company hopes the package will appeal to consumers brought to tears at the prospect of cutting the pungent vegetable.
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Top Oil out to 'end' counterfeiting

San Francisco-based Top Oil Products Co. is waging war against counterfeiting of its premium synthetic motor oils in Indonesia. It’s weapons: top and bottom aluminum closures.
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Simplot improves casing eight-fold

A major change earlier this year at Boise, ID-based J.R. Simplot’s Hermiston, ID, plant is helping to reduce labor and breakage of bagged fries during casing.
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Self-venting entrées cook up convenience

Smithfield Packing Co., Smithfield, VA, lays claim as the first to offer microwavable entrées in a self-venting package. “There is absolutely no hassle with these entrées,” enthuses Mark Willes, vice president prepared foods/retail.
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Shaped pack launches Blue Bell's ice cream line

In recent years, dairies have turned to different container shapes to market their ice cream.
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ConAgra debuts aseptic pudding packs

ConAgra Foods, Irvine, CA, claims it’s the first-ever shelf-stable pudding in a single-serve tube pack. Another convenient, tube-packed fun food directed toward kids has been introduced (see packworld.com/go/c049): Hunt’s Snack Pack Squeez ‘n Go Portable Pudding.
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Innovative tin touts German Altbier

Looking to make its packaging as special as its premium Altbier, Issum, Germany-based brewer Diebels employed a tin gift package that held 10 33-cL steel cans of the specialty beer sold in retail outlets in Germany.
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'Flex' handle gives High Falls packs a lift

High Falls Brewing Co., Rochester, NY, has improved the carrying handle for its multipacks of glass-bottled beer brands such as Genesee and J.W.
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Wrapper and carton shine for P&G

Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
Three-station semi-automatic stretch wrapping helps the 
DC unitize loads more efficiently for shipment to 520 regional True Val
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Stretch wrappers are a true labor-saving value

Twin stretch wrappers at True Value’s Northwest distribution center replace the laborious task of manual wrapping.
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New package puts child safety in the zone

A multilayer tube and “push and turn” closure is helping CCA Industries of East Rutherford, NJ, meet Consumer Product Safety Commission guidelines for products containing lidocaine and dibucaine.

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