Case Studies

Package Case Study
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Looks great, costs less

Better on-shelf appearance at minimal cost. That’s what Data Viz of Milford, CT, receives from the paperboard carton it specified for its new Conversion Plus suite of data-conversion software.
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Package Case Study
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Graphics with 'global' appeal

Purchase, NY-based PepsiCo, Inc. released its redesigned look in March for Pepsi-Cola and Caffeine Free Pepsi-Cola. The updated, bolder-looking package graphics capitalize on the Pepsi Globe, the brand’s most recognizable icon.
Package Case Study
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Creative packaging redesign

A package that elicits the feeling of a restful night’s sleep is now marketed by CNS, Inc., for its Breathe Right Snore Relief throat spray product.
Package Case Study
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Strong visuals help launch product

Ionic Communications Group (Cincinnati, OH) created a packaging strategy to launch a line of frozen, breaded shrimp for Cincinnati-based Azure Waves Seafood, Inc.
Keeper's custom variation on a blister pack allows consumers to interact with the product's key features, yet protects the tie-d
Package Case Study
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Interactive strap pack is wireless

Keeper’s feature-packed I-Pack™ secures the tie-down straps, yet permits consumers to interact with the product on store shelves—all without wires.
Thermoformed from corn-based polylactide polymer, or PLA, these clear containers show examples of some of the carry-out products
Package Case Study
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Corn-based resin makes North American debut

Wilkinson Manufacturing Co. is the first North American converter to thermoform containers from corn-based polylactide polymer, or PLA. The converter welcomes the material’s sustainable, renewable characteristics, and its consumer-friendly properties.
By squeezing the upper compartment and bursting a peelable seal, a health professional mixes the diluent with the powder in the
Machine Case Study
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B. Braun builds a better bag

The Duplex drug delivery system from B. Braun Medical addresses shortcomings typical in the packaging traditionally used for a certain class of intravenous drugs.
Package Case Study
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Sunsweet gets grip on market

Prune juice was one of the few juice products that had not been repackaged to take advantage of new technologies.
Package Case Study
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Capri Sun launches 'bottle can'

In February, Tarrytown, NY-based Kraft Foods Beverages Division introduced Capri Sun Island Refreshers in a 16.5-oz aluminum “bottle can.”
Package Case Study
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Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.
Package Case Study
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Packaging scents for the home spa

Avecia, a Wilmington, DE-based maker of pool chemicals, wanted to add scented aromatherapy products to its line of home spa items.
Package Case Study
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Hypertherm bags shipping savings

Hypertherm, a leading maker of plasma arc metal-cutting equipment, needed a packaging solution that would protect its equipment and spare parts during shipment.
Package Case Study
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Candles' sleever makes scents for S.C. Johnson

Racine, WI-based S.C. Johnson & Son has gone one better—make that two better—than the competition with its Glade “3 in 1” candle. Introduced in September and available nationally in December, SCJ’s first pillar candle offers three colors and three fragrances.
Package Case Study
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Coca-Cola graphics get 'Real'

Consumers worldwide are beginning to see new graphics on cans, PET bottles, and secondary packaging as part of The Coca-Cola Company’s new marketing campaign, “Coca-Cola...Real.”
Package Case Study
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Ice cream packaging redesign

To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
Paradise Tomato Kitchens has added an easy-opening tear notch (top) to its foodservice pouches.
Package Case Study
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Easy-opening pouch, tough-to-open box

Paradise Tomato Kitchens, an innovator in fresh tomato products about 10 years ago, adds case security and easy-open pouches.

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