Case Studies

The two keg-shaped bottles and two of the three sizes of the barbell bottle shape were used to introduce 20 new EAS products ear
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EAS and partners show container dexterity

Five new PET bottles for nutrition supplements were created for EAS in just weeks to meet a tight timetable.
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EAS and partners show container dexterity (sidebar)

Designing for a market
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Snack packs stand out

Convenience continues to drive packaging, as evidenced by two new snack packs spotted this month on store shelves.
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Foiled again

Petropolis Brewery in Rio de Janeiro, Brazil, is the first to install a Krones Taxomatic can lid labeler. The machine applies foil over the top of can lids to prevent the lids from getting soiled.
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Plastic carton shows off new Aquafresh tube

A folding carton made of 15-mil polyvinyl chloride is helping new Aquafresh Extreme Clean toothpaste fly off store shelves. For a time since its introduction early this summer, the new brand was reportedly the top-selling item in Wal-Mart’s toothpaste aisle.
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Creating a sophisticated package

To help create a package that could communicate the rich, luxurious character of its new line of beauty products called Lineance European Body Essentials, Church & Dwight Co., Inc. of Princeton, NJ, looked to Sonoco to help design a sophisticated line of folding cartons.
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Plastic carton shows off new Aquafresh tube

A folding carton made of 15-mil polyvinyl chloride is helping new Aquafresh Extreme Clean toothpaste fly off store shelves.
Package Case Study
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Three wineries try 'twist-cork' closure

In August, three wineries began shipping quantities of their vintages in new bottles that are closed by the MetaCork from Gardner Technologies.
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Uptime proves sweet for Barry Callebaut

Zürich, Switzerland-based Barry Callebaut makes chocolates and sells them around the globe to both foodservice and retail accounts. With its volumes, packaging line downtime is unacceptable.
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Zipper broadens ice bag's appeal

Arctic Glacier, a leader in the $2.5 billion North American packaged ice industry, was looking for a way to differentiate its Premium ice from other providers and increase retail sales. Management saw package reclosability as the answer.
Plitt's seafood tote is not only rugged, but easily identifiable.
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'Catch and release' packaging

Seafood processor Plitt shifts from waxed corrugated to returnable crates to save money, time, and damage.
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New "smart" label

Frito-Lay introduced a new “smart snack” icon on packages of some of its foods. The yellow, green, and pink icon says “Great Taste, Smart Snack” with information on fats and cholesterol in the product.
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Brewing up a new packaging design

Portland-based bottler Widmer Brothers employed Hornall Anderson Design Works to complete the brand design for a new microbrew. To help Widmer carve out a niche within the amber beer market, designers focused on the tradition of slow-paced, easy drinking that draws consumers of amber beer.
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Web Plus: Interactive product matrix, reloaded

Tuscarora (www.tuscarora.com), part of SCA Global Packaging, decided it needed a way to allow potential customers to customize their search for protective packaging via the company’s Web site.
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Injecting an innovative packaging solution

Syringe maker Safety 1st Medical relied heavily on suppliers for help in designing an automated packaging solution for its unique syringes.
For this body oil product, a new pump dispenser is secured with a new CR collar to meet new Consumer Product Safety Commission r
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Ready-made solution for CRC packaging

Last year’s requirement expanding the need for child-resistant closures posed a problem for a body oil, but a special collar did the trick.

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