Case Studies

Package Case Study
|

Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
Package Case Study
|

Creating a competitive design

When Northfield, MN-based Malt-O-Meal Co. decided to position its line of ready-to-eat value cereals as a direct competitor of national boxed brands, they enlisted Mackey Szar (Minneapolis, MN) to redesign the cereal line’s packaging to reflect this new strategy.
Package Case Study
|

A strong design

Brown-Forman Beverages Worldwide adds Jack Daniel’s Hard Cola to its line of alcoholic beverages.
Brookville's protective new shrink-wrapped bundle (inset foreground) often makes a smaller unit than its twine-tied predecessor
Machine Case Study
|

Brookville Glove receives helping hand

When new management took over Brookville Glove, a move to shrink bundling was one of the first improvements in operations to be made.
Each of the three items in the line includes three cartoned color or black ink-jet cartridges.
Package Case Study
|

Thermoform-packed ink-jet trio is 'club-able'

Developed for club stores, Hewlett-Packard’s new stand-up “Tripack” thermoform for ink-jet cartridges deters theft, yet offers easier opening for consumers.
A new vf/f/s machine helps Janes Family Foods double production at its North York, Ontario, Canada, plant. It's used for fills f
Machine Case Study
|

Vf/f/s, scales speed Janes' progress

New vf/f/s equipment and scale double production, eliminating overtime costs. Machinery also accommodates larger fills and reduces product giveaway at Janes Family Foods.See in-plant video
Lance's actual display pallet (right) has often gained premium store position at club stores.
Package Case Study
|

Effective packaging for club stores (sidebar)

Lance repacks for floor display
With this many multipack and carton formats having to run on one line, versatility was as important a component in the overall o
Machine Case Study
|

Swiss chocolates meet high-speed automation

New materials and new equipment are helping this Swiss chocolate manufacturer send a better product to market while keeping labor costs in check.
Not foiled: With the exception of a glass coating, the windowed pouch is all plastic. Inset shows the laser scoring that ensures
Package Case Study
|

Baby food takes a bold step

Nestlé of South Africa breaks through baby food barriers with Pureeasy, pureed foods retorted in two sizes of premade, glass-coated plastic pouches.
Machine Case Study
|

If at first you don't succeed...

Lamp manufacturer settles on protective packaging that significantly reduces breakage rates, as well as unnecessary costs.
Package Case Study
|

'Shot' fires schnapps sales in UK

A unique, patented 30-mL “pot” (in olde English) made of Eastar® copolymer from Eastman Chemical (Kingsport, TN), has helped create a successful product launch for SideKick™ schnapps from H.P. Bulmer, Hereford, England.
Private-label frozen fish fillets in stand-up pouches (right) were designed for Pathmark's newer upright freezer cases (above) w
Package Case Study
|

Seafood stands tall for Pathmark

Packaging for private-label frozen seafood responds to consumer need for convenience and appeal.
Package Case Study
|

Reclosable cap can

Adding resealability to an aluminum can is the patented Cap Can from Dayton Systems Group (Miamisburg, OH). More economical in cans from 16 oz and up, the new can end in 206 and 209 sizes (300 size to come) has a threaded dome with a removable lug cap. Preliminary market tests have already been done, and an unidentified user will have product on the market by early this year.
Package Case Study
|

Pennzoil's handle gives consumers a hand

In what’s believed to be the first quart bottle of motor oil with a handle that makes it easy to carry and pour the liquid, Pennzoil’s Synthetic motor oils are now in the marketplace.
Package Case Study
|

Kraft's bye-bye to the can-opener?

Kraft Foods has substituted a peelable membrane closure for the conventional steel end on the top of some of its Maxwell House-brand ground coffees.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.