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Case Studies

Package Case Study
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Multipack 'can' rolls into stores

Spotted at the National Hardware Show held in Chicago in August, a new reclosable polyvinyl chloride canister shows off a variety of four or five different-colored rolls of Duck tape brand cloth tape from Henkel Consumer Adhesives, Avon, OH.
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Machine Case Study
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A Technical success

New system upgrades placement of paper labels on plastic bottles at Technical Chemical.
Package Case Study
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Yogurt lids drive environmental campaign

Tom and Ray Magliozzi, the popular purveyors of automotive wisdom and whimsy on National Public Radio’s “Car Talk” show, have teamed up with Stonyfield Farm, Londonderry, NH, in an environmental campaign that uses Stonyfield’s yogurt lids to spread its message.
A bag conveys up a belted incline conveyor (top) into the digital printer's press where text, graphics, and bar code are printed
Machine Case Study
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Bag printing enriches JW Allen

Digital printer reduces inventories of preprinted bags and flexo plates at Rich Products’ JW Allen bakery mix facility in Wheeling, IL.
Package Case Study
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Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.
Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
Machine Case Study
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
Package Case Study
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Fruit snacks in 'hearty' cups

New Choice Foods, Irwindale, CA, is marketing fruit snacks in heart-shaped cups thermoformed of polypropylene. Packaged in Taiwan, Squez’N’ Bites have been introduced to the United States in 10.5-oz bags that contain 10 cups and retail for $1.19.
Package Case Study
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Energetic design strategy

Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.
Package Case Study
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Elegant new design

William Grant & Sons, U.S. importer of the Italian Tiziano wines, turned to Bailey Design Group (Plymouth Meeting, PA) to create a label for the new Tiziano Chianti Riserva.
Package Case Study
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Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
Six-color, reverse flexo-printing on Merrick's stand-up pouches of dog food identifies the product variety and its benefits and
Package Case Study
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Stand-up pouch earns Merrick's merit

Merrick Petfoods introduces dog food in a resealable stand-up pouch that’s marketed primarily in Europe.
Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
Machine Case Study
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Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
Twelve 12-oz PET bottles of Dasani water are now being marketed in the Fridge Pack by Coca-Cola Bottling Consolidated.
Package Case Study
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Fridge Pack rolls out for Dasani

Coca-Cola Bottling Consolidated was the pioneer for the refrigerator-friendly 12-pack for Coke soft drinks in cans. Now it’s doing the same for Dasani water in 12-oz PET bottles.
EOS Winery's graceful port bottle is adorned with an oval p-s label made of embossed flexible pewter.
Package Case Study
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Pewter isn't only for tankards

EOS Estate Winery crafts a specialty port wine that’s decorated with a pewter label imported from France.
Package Case Study
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Self-venting entrées cook up convenience

Smithfield Packing Co., Smithfield, VA, lays claim as the first to offer microwavable entrées in a self-venting package. “There is absolutely no hassle with these entrées,” enthuses Mark Willes, vice president prepared foods/retail.
Package Case Study
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Shaped pack launches Blue Bell's ice cream line

In recent years, dairies have turned to different container shapes to market their ice cream.

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