Case Studies

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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.
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Promo bottles check in with special decoration

Labatt Breweries of Canada, Toronto, Ontario, Canada, expects hockey fans will go "Cup Crazy" for an "Original Six" promotion launched April 1 to coincide with the Stanley Cup playoffs.
<b>HDPE shampoo bottles</b>: Minimum 80% PCR
Wheaton Plastics div., Alcan Packaging, www.alcan.com

Aveda's John Delfausse: "We
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Aveda pushes PCR

As part of its environmental commitment, Aveda achieves 80% to 100% post-consumer-recycled (PCR) content in much of its packaging.
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Beauties and the bests

Holographic substrates were among the big winners in the annual competition of the Association of Industrial Metallizers, Coaters, and Laminators.
M?ller intends that the two-chamber packs will expand the yogurt category.
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Twin-tube packs 'Corner' yogurt innovation

Müller UK leverages its successful split pot yogurt and fruit in cups with a fresh package: twin-tube packs that are produced on first-of-its-kind vf/f/s machinery.
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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.
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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.
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Abbott bar codes hospital injectables

Abbott Laboratories, Abbott Park, IL, reported late in March that it had completed its initiative to apply unit-of-use bar codes to all of its hospital injectable pharmaceuticals and intravenous solutions.
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Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.
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Salmon 'catches' retort pouch, too

Chicken of the Sea has found the salmon running its way. For about a year, the San Diego, CA-based company has marketed its pink salmon in a 7.1-oz retorted pouch, much like its tuna products.
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Plastic #10 'can' is resealable

Heinz Canada, Toronto, Ontario, Canada, introduced in late ’01 a plastic play on the #10 steel can. The custom six-layer plastic version is coextrusion blow-molded by Graham Packaging (www.grahampackaging.com) using polypropylene and an ethylene vinyl alcohol barrier layer.
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Cushioning change gives Earthtones damage control

Earthtones, Inc., Tucson, AZ, a manufacturer of decorative ceramic tiles, had for years lived with a 15% damage rate for its tiles packed in 30-lb corrugated boxes.
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Coated PET in the lab

A second Actis® barrier coating system for plastic bottles is now operating commercially in North America. Grafco PET Packaging Technologies (Hanover, MD) installed the patented Sidel (Norcross, GA) coating system late last year in its Morrow, GA, plant at the request of Environmental Express.
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Blasting into relaunch with redesign

MLO Products, a Fairfield, CA-based manufacturer of high-protein sports nutrition products, relaunched its natural brand, added new products to the line, and redesigned its packaging.
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Graphics add flavor

New vibrant packaging for Madera, CA-based Almaden Vineyards’ new Red and White Sangria flavors was designed by Tucker Design (Adelaide, Australia).

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