Case Studies

Package Case Study
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IronKids bags bread winners

Bags for IronKids Bread from Sara Lee Bakery, St. Louis, MO, unveiled a new look in January, sporting photos of five youngsters that replace illustrated characters.
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Package Case Study
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Hot cocoa mixes up a four-pack

Coco Caffe Gourmet Hot Cocoa beverage mixes from Cobblestone Kitchens, Mississauga, Ontario, Canada, warmed up to store shelves last fall in a new 6.25-oz composite canister.
Package Case Study
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Pall Mall displays lighters in striking box

Brown & Williamson, Louisville, KY, heightens smokers’ awareness of filtered Pall Mall cigarettes through a 60-count display box of lighters that mimics a “hard box,” complete with a flip-top lid.
Package Case Study
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Blue Ice mimics design

21st Century Spirits, City of Commerce, CA, felt the best way to link its 50-ml size of Blue Ice potato vodka to its striking 750-ml glass bottle was to duplicate the design. Like its parent glass version launched two months earlier, the 50-ml bottle uses a pressure-sensitive label that yields a no-label-look, and includes icicles molded into the back panel.
Package Case Study
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Design: Mrs. Butterworth's new apron

The distinctive grandmother-shaped bottle ensures that Aurora Foods’ Mrs. Butterworth’s maple syrup remains a household name. But consumers weren’t associating the brand with other Mrs.
Package Case Study
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Design: Sophisticated redesign

Last summer, Geyserville, CA-based Peak Wines Intl., a subsidiary of Jim Beam Brands, redesigned packaging for its Canyon Road line. The redesign, carried out by Michael Osborne Design (San Francisco, CA), combines the qualities of approachability and sophistication in a label created to appeal to young, urban, professional wine drinkers.
Package Case Study
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Design: A simply sparkling redesign

For 12 years, Simple Green biodegradable cleansers occupied a bottle shape and design that apperared to be geared to heavy-duty professionals rather than consumers.
Machine Case Study
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Multiple styles, single solution (sidebar)

The disappearing guides trick
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Package Case Study
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Printing that's best in class

Two stand-up pouches, a shrink-sleeve label, and a retro coffee bag boast printing that wowed FPA judges.
Case packer (above) uses customized, interchangeable cassettes to handle a variety of container styles and sizes (left) via tool
Machine Case Study
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Multiple styles, single solution

A specialized case packer at Custom Building Products handles a range of styles from cylinders to ovals to F-style containers, in pints to 2 ½-gal sizes. See in-plant video
With its unique dispensing feature, the Fridge Pack works well in home refrigerators.
Package Case Study
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Consumers drive new 12-pack shape

Last summer, one Coca-Cola canner set out to change the shape of 12-pack paperboard carriers, and Coke Consolidated is now reaping the rewards.
Tubs of salad are conveyed to the multipacker in three lanes (above) where a set of vacuum pick-up heads (left) facilitates prod
Machine Case Study
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Multipacking shines at Star Foods

Producer of refrigerated salads increases production speeds and reduces material and labor costs by employing an automated packaging system for its multipacks.
The ER63's robotic head moves along three axes of motion to reach high speeds at C-P Europe's Compiegne plant.
Machine Case Study
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Colgate-Palmolive's robotic solution

Unusual for its ability to integrate three axes of motion, this robotic case packer is flexibile and fast.
Kevin Colcord, project engineer checks the programming for the PLC that controls the conveyors.
Machine Case Study
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Engineers display a 'can-do' attitude

To convert its 12-packed cans to a 6x2 configuration took much more than change parts. Coke Consolidated engineers deliver without a major capital investment.
Package Case Study
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Pouch-making par excellence

When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.
On the infeed to the palletizer (left), the machine vision camera points downward toward the bundled packs (opposite right). The
Machine Case Study
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A vision for customer satisfaction

Machine vision systems confirm Coca-Cola Femsa’s bottle counts in shrink-wrapped bundles prior to palletizing.

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