Case Studies

As filled and sealed bags are discharged from the bottom of the vf/f/s machine, a photoeye counts each bag. When the programmed
Machine Case Study
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Filling three times faster

New vf/f/s machines operate at three times the speed of the outdated equipment they replace, reducing downtime and labor costs for snack maker Poore Brothers.
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A grateful label design

Wine packager Allied Domecq Wines recently turned to Michael Osborne Design to create new packaging for its J.Garcia Chardonnay, Cabernet Sauvignon, and Merlot wines.
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Brightening up an established brand

Lighting manufacturer Osram Sylvania has unveiled its new “lifestyles” packaging and merchandising program that utilizes application photography and product benefit icons.
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Creating a sparkling holiday design

Welch’s Sparkling Grape Juice Cocktails will be dressed as Nutcrackers this year for the holiday season, thanks to designers at The Bailey Group. The glass bottles are wrapped from head to toe in a “lively and festive” shrink label.
Can body prototypes are held on mandrels as they're printed on a pilot printing line.
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Redesigned graphics pour Welchito into Hispanic markets

A pilot aluminum can-decorating line in suburban Chicago helps Welch Foods introduce new flavors of Welchito juice drinks to children in Latin America and the Caribbean.
An 8-oz aerosol can with a special relief valve and a foam insert now allows Ultra Blue to market and ship propane gas for do-it
Package Case Study
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Cool pack for a hot product

Ultra Blue’s new handheld propane torch uses a patented container and valve to safely deliver the gas to do-it-yourselfers.
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Royal label redesign

Indiana-based Oliver Winery recently hired [b]Flowdesign[n] to redesign two of the labels for its best selling wine products.
Package Case Study
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Aesthetic tube packaging

CCL Plastic Packaging recently helped Slatkin & Co., a New York City-based home fragrance marketer, launch its ultra-stylized, personal care products line called Slatkin’s Body Therapy.
Package Case Study
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Clear Choice Awards announced by Glass Packaging Institute

Beer: Anheuser World Select Lager Beer; Owens-Illinois Glass Containers, www.o-i.com.
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Golden Mummy winners

Kraft Macaroni and CheeseKraft Food and Cello FoilKraft Foods recently changed the packaging format for its 12 and 15-pack bundles by replacing a shrink film, to improve appearance and eliminate loading problems due to skewed bundles, with ExxonMobil Chemical’s Bicor® AB-X film.
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Flexible packaging and labeling winners

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Glass that shines

A 750-mL bottle for Ciclon Tequila Spiked Rum from the Bacardi Rum Co. is the Overall Packaging Category winner in the Glass Packaging Institute’s 2003 Clear Choice Awards.
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Promo pouches packed with Bliss

When Unilever marketers in Ontario, Canada, needed a promotional mailer for samples of new Snuggle-brand liquid Botanical Bliss fabric softener, they had two key requirements.
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Twist-tie wrap is PLA

With the August launch of College Farm organic hard candies in East Coast markets, JoEl Inc. of Elizabethtown, NJ, is the first North American candy company to offer confectionery wrapped in NatureWorks™ polylactide (PLA) from Cargill Dow.
Package Case Study
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Color 'caps' new jars for detergent capsules

A striking new PET jar, designed and blow-molded by RPC Containers Blackburn, is now serving up capsules of Persil liquid laundry detergent for Lever Fabergé, Kingston-upon-Thames, Surrey, England.
Before
Package Case Study
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Supplement bottles re-energized

Last year, Twin Laboratories, Ronkonkoma, NY, took a product line of nutritional supplements and strengthened it with updated packaging. The change for the line of more than 100 products—only a small sampling is shown in the photo—is dramatic.

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