Case Studies

Package Case Study
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Birds Eye Foods' art management pays dividends

This summer, Rochester, NY-based Birds Eye Foods launched several new sauced frozen vegetables (shown) in flexible bags with prepress work executed through an agreement with Vertis, an integrated marketing and advertising solutions firm.
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Package Case Study
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ReaLemon gets distinctive shapes

Mott’s ReaLemon and ReaLime juices now don store shelves in green-stippled PET bottles molded with a distinctive lemon or lime shape in their neck to identify the product and brand.
Package Case Study
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
Package Case Study
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Paperboard box gives headache relief

When Bristol-Myers Squibb was ready to introduce a “melt-in-your-mouth” formulation of its popular Excedrin headache medication, it sought a cure for the common marketing dilemma of standing out at retail.
Package Case Study
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Labels propel Crush promotion

Specially labeled soft drink bottles are playing an integral role in an Internet-based promotional contest for Canadian consumers of Crush carbonated soft drinks marketed by Cadbury Beverages Canada.
Package Case Study
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Milk gets a heavyweight makeover

Swiss Valley Farms, Davenport, IA, launched in late 2002 a radical new design of 1.5- and 3-L Deja Moo milks into Midwest stores including Hy-Vee, Econo Foods, and Dick’s.
Package Case Study
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Barrier bottle to broaden Apple & Eve markets

Apple & Eve’s new monolayer barrier PET bottle from Graham Packaging offers the juice packer new ways to market its single-serve 10-oz bottles of juice.
Gadzooks' 44'-long shipper labeling system
Machine Case Study
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Gadzooks dresses up its shipper labeling

Gadzooks uses scanners and a print-and-apply system to automatically generate labels for cases shipped by FedEx to 433 stores.
Package Case Study
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Low-impact material wraps M&S butter

Retailer Marks & Spencer has become the first in the United Kingdom and Ireland to use Lean®Cover packaging to wrap its butter products. The new material, made by Ecolean AB in Sweden, is supplied by National Flexible, Ecolean’s sole representative in those countries.
Continuous-motion vf/f/s equipment like this machine improve output and efficiency at Snyder of Berlin.
Machine Case Study
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Snyder snacks on efficiency

New vf/f/s machines replace outdated equipment, adding speed while reducing costs for labor, replacement parts, and product giveaway.See in-plant video
Package Case Study
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Shrinking design

Stonyfield Farm, a manufacturer of organic yogurts, redesigned its cup graphics for a more consistent look across its entire family of yogurts. Additionally, the new fat-free yogurt will be packaged in a 6-oz cup size.
Shown above are two of the three "delta" style robots that take frankfurters from their random orientation and organize them int
Machine Case Study
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'Knowledge-based' robots learn as they pack

Machine vision, robotic packaging equipment, PC controls, and customized software combine to help a German maker of frankfurters cope with growth.
Package Case Study
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Creating a brand personality

When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.
Depending on the jar diameter, the robot selects one of six end-of-arm tool heads to pick up as many as 16 jars at once as they
Machine Case Study
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Robot reaches jar line in Puerto Rico

Automated system saves labor costs at Alcan Packaging by conveying skin-care jars from four molding machines to a four-axis robot that deftly palletizes them.
Package Case Study
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Super-sized design

To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc, maker of Fisher nuts and other snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers to a line of nine flavors packed in various sizes totaling 18 SKUs.
Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
Package Case Study
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.

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