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Case Studies

Package Case Study
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S.C. Johnson uses packaging to innovate

Convinced that consumers would respond warmly to a package of plastic wrap whose film cutter bar was plastic rather than tin plate, marketers at S.C.
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One of three baggers inside Crunch Pak's cold room packs a range of sizes including its most popular item, a 1-lb zippered 
bag
Machine Case Study
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Bagging output soars at Crunch Pak

Low-profile vf/f/s units designed to reduce bruising pack up to 50 bags/min of different sizes that are sold to schools and stores.See in-plant video
Package Case Study
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Multipack 'can' rolls into stores

Spotted at the National Hardware Show held in Chicago in August, a new reclosable polyvinyl chloride canister shows off a variety of four or five different-colored rolls of Duck tape brand cloth tape from Henkel Consumer Adhesives, Avon, OH.
Machine Case Study
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A Technical success

New system upgrades placement of paper labels on plastic bottles at Technical Chemical.
Package Case Study
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Yogurt lids drive environmental campaign

Tom and Ray Magliozzi, the popular purveyors of automotive wisdom and whimsy on National Public Radio’s “Car Talk” show, have teamed up with Stonyfield Farm, Londonderry, NH, in an environmental campaign that uses Stonyfield’s yogurt lids to spread its message.
A bag conveys up a belted incline conveyor (top) into the digital printer's press where text, graphics, and bar code are printed
Machine Case Study
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Bag printing enriches JW Allen

Digital printer reduces inventories of preprinted bags and flexo plates at Rich Products’ JW Allen bakery mix facility in Wheeling, IL.
Package Case Study
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Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.
LDPE on the front panel makes attractive graphics possible, while the mesh on the back provides breathability that's crucial.
Machine Case Study
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Green beans get vf/f/s treatment

Pennsylvania produce marketer teams up with key suppliers to develop a customized vf/f/s solution for a complex film that incorporates an unusual mesh component.
Package Case Study
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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!
Machine Case Study
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Fridge Pack rolls out for Dasani (sidebar)

Speeding up the first Fridge Pack
Package Case Study
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Milk cartons already back to school

Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
Baxter's robot picks up four blister packs at a time using a hinged gripper for placement into the cases.
Machine Case Study
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Baxter cases with unerring accuracy

A robot places and counts blisters containing IV packs into cases with an accuracy that has reduced complaints. Setup also uses case erector and sealer.
Package Case Study
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
A worker feeds wrapped boxes of chocolates onto a V-belt conveyor for conveying past an ink-jet coder.
Machine Case Study
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V-belts mean victory over downtime

Gertrude Hawk Chocolates found its conveyors needed too much attention. New conveyors hardly ever require belt replacement.
Package Case Study
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
Shown at left are all four pieces to the new package: 
precision white tray and inside clamshell (right), and exterior clamshell
Machine Case Study
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Sheet gives thermoformer an 'edge'

When this maker of cutting tools wanted a versatile new double-tray package, its thermoformer selected special sheet stock for difficult forming.

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