Case Studies

Package Case Study
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A strong design

Brown-Forman Beverages Worldwide adds Jack Daniel’s Hard Cola to its line of alcoholic beverages.
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Each of the three items in the line includes three cartoned color or black ink-jet cartridges.
Package Case Study
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Thermoform-packed ink-jet trio is 'club-able'

Developed for club stores, Hewlett-Packard’s new stand-up “Tripack” thermoform for ink-jet cartridges deters theft, yet offers easier opening for consumers.
Lance's actual display pallet (right) has often gained premium store position at club stores.
Package Case Study
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Effective packaging for club stores (sidebar)

Lance repacks for floor display
Package Case Study
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Sensitivity--and an icon

There has been a little packaging flap around one of the images that is used on the paper wrappers for Tootsie Pops, the long-standing confection produced by Tootsie Roll Industries, headquartered in Chicago.Arnie3.jpg
Package Case Study
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Kraft's bye-bye to the can-opener?

Kraft Foods has substituted a peelable membrane closure for the conventional steel end on the top of some of its Maxwell House-brand ground coffees.
Package Case Study
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Recart takes an important step

Bonduelle, a large European marketer of canned, frozen, and fresh vegetables, plans a March 2003 launch of a variety of vegetables in the Recart™ retortable carton from Tetra Pak (Vernon Hills, IL).
Package Case Study
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Gillette tries a tear strip

Introduced this summer, Boston-based Gillette Co.'s resealable package for all disposable razors utilizes a pressure-sensitive tape reclosure system from Sealstrip (Boyertown, PA).
Package Case Study
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UFOs land in holo cartons

Innovative Candy Concepts, Atlanta, GA, is taking candy packaging to a higher level with the introduction of UFOs.
Package Case Study
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
Package Case Study
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Vial delivers eye-opening ingenuity

Arthur Lifshey, a senior fellow engineer with Merck & Co., Whitehouse Station, NJ, is the inventive mind behind the patented Ocumeter® Plus, a high-density polyethylene vial for ophthalmic products.
Once on the platform (above), the vision system measures all the dimensions of the bottle called for 
in the program, in this ca
Machine Case Study
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Dial lab cuts bottle test time

Both for package development and mold qualifications, Dial’s lab finds speed and accuracy in new bottle dimensional test instrument.
Package Case Study
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Bru's big on blue PET

Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.
The new vf/f/s systems at ConAgra Foods can produce either pillow-style packs or four-corner-sealed stand-up bags like these.
Machine Case Study
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New bagger's a boon to ConAgra

New four-corner-sealed vf/f/s bagger with transverse zipper technology offers dependability as well as materials savings for major international food manufacturer.
Package Case Study
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
Near the end of the line, hot melt ink-jet coding marks each case with lot and date code information.
Machine Case Study
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New equipment fuels winery's growth

This Napa winery knows that only by investing in new packaging machinery can it become the outsourcing solutions leader in the global wine industry.See in-plant video
Package Case Study
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.

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