Case Studies

Package Case Study
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McDonald's 'dips' into sliced apple bags

A plastic pouch containing 2.4 oz of ready-to-eat apple slices is part of McDonald’s new New Happy Meal Choices, aimed at providing parents and children with mix-and-match menu options.
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Package Case Study
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Cracker Jack back in Yankees' line-up

Frito-Lay’s caramel popcorn brand, Cracker Jack, is now back at Yankee Stadium after a brief benching in favor of a competitor, ConAgra’s Crunch ‘n Munch.
Package Case Study
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Bud Light goes to no-label look

Bud Light 12-oz glass bottles get a fresh look this summer as glue-applied paper labels give way to clear film labels and the no-label look.
Package Case Study
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Clear pouch claims to be first

A clear stand-up pouch holding 6.75 oz of flavored water is now reaching store shelves in select eastern U.S. markets. It’s claimed to be among the first clear pouches in a category where opaque metallized films or foil-based laminations dominate (see CapriSun from Kraft Foods and Hi-C Blast from Coke’s Minute Maid Div).
Package Case Study
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Mount Gay Rum debuts new flavors in sophisticated packaging

Mount Gay Rum has added two new flavors to its flavored rum category: Mount Gay Mango Rum and Mount Gay Vanilla Rum. Each new flavor is packed into stylish bottles with graphics designed by MLR Design.
Package Case Study
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New custom design

XanGo, LLC is releasing its dietary supplement beverage, also called XanGo, in stylish, custom-made glass bottles. The bottle is designed to solidify the brand and set it apart from other health and wellness beverages on the market.
Package Case Study
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Anniversary makeover

Shikatani Lacroix Brandesign developed a new look for the 2003 vintage of the Hillebrand family of wines in conjunction with the winemaker’s 25th anniversary.
Package Case Study
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Dual bottle dials in a custom tan

Fiji Blend debuts tanning lotion innovation through a nifty two-in-one bottle and a lenticular carton.
Package Case Study
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Dual bottle dials in a custom tan (Sidebar)

Lenticular magic
Repackaged for spring 2004 to make the packs more retailer and consumer friendly, ez-D consists of a shrink-wrapped, three-sided
Package Case Study
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Perishable DVDs need oxygen-scavenging film

A DVD that lasts 48 hrs after opening relies on an oxygen-scavenging film to preserve its packaged ‘freshness’.
Machine Case Study
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Keith Spicer Ltd. bags efficient end loader

An automatic end-loading cartoning machine is helping tea and coffee producer Keith Spicer Ltd. pack up to 3.7 million tea bags each day. The Bradman Lake SL904 end loader operates on two shifts, handling the output of two baggers and two flow wrappers.
Package Case Study
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A molded-pulp first in cosmetics

When New York-based Estée Lauder’s Aveda unit introduced its Uruku Lipstick a little over a year ago, the firm’s commitment to environmentally responsible packaging led to what is essentially a refillable case.
Machine Case Study
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X-ray inspection boosts QC

A leading producer of frozen gourmet desserts, Montreal-based Martin Dessert recently upgraded its quality-control efforts by adding X-ray inspection equipment to detect foreign objects that might find their way into the product.
Package Case Study
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Blue crab in 'Cadillac' package

A zipper reclosable pouch is now making its debut for pasteurized blue crabmeat in a 16-oz pouch sold under refrigeration. The Zip’n Store™ pouch was co-developed by Pyramid Flexible Packaging and by Presto Products, maker of the polypropylene Fresh-Lock® zipper for retort applications.
Examining press sheets at Exopack are (left to right): Charlie Ratterree of Fafard, Jeff Wagner of Exopack, 
and Eric Nurnberger
Machine Case Study
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Sleeve press and EB combine for savings

New 67”-wide 10-station flexo press with electron-beam coating and curing earns Exopack lots of private-label lawn and garden packaging business with Fafard.
Package Case Study
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Reclosable pouch for dried fruits

Sundora Foods of York, England, has relaunched its line of dried fruits in 250- and 500-g stand-up reclosable pouches using the Flexcan from Amcor Flexibles.

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