Case Studies

Package Case Study
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Rexall revitalizes packaging

Rexall Sundown, Boca Raton, FL, last December unveiled a series of consumer-friendly packaging improvements for cartoned bottles of its Osteo Bi-Flex caplets for joint health care.
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Package Case Study
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Microwave popcorn takes a stand

About a year ago, Solon, OH-based ASAP Food Products introduced what it believes is the first microwave popcorn in a stand-up pouch.
Package Case Study
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Modernizing redesign

Alberto Culver redesigned the packaging for its St. Ives brand of lotion, changing out of the old opaque white bottles and into a sleeker bottle design.
Package Case Study
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Sophisticated design

Michael Osborne Design has created new packaging for Williams-Sonoma’s line of outdoor barbecue products, including packaging for grilling tools, mesquite grilling chips, suede aprons and mitts, and more.
Package Case Study
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Singularly clear cups

Del Monte “Fruit Naturals” from Del Monte Foods, San Francisco, CA, are packed in an 8-oz clear cup with a fluted design.
Package Case Study
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Vacuum-sealed, self-venting entre?s

“So Easy” Sauced entreés from Hormel’s Jennie-O Turkey Store Willmar, MN, bring new convenience to consumers’ tables. The line of precooked, refrigerated entreés are the latest example of SimpleSteps™ technology (see packworld.com/ go/c071) from the Cryovac Div.
Package Case Study
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Cartons help 'nourish noggins'

In August, children’s book publisher and distributor Scholastic Inc. will begin a “Milk for Bones, Books for Brains...It’s Udderly Brilliant” program with school foodservice directors and dairy processors throughout the United States.
Package Case Study
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Holo label produces positives

Produce grower-marketer Ag-Mart Produce switched from a standard paper label to a reflective holographic label in September ’02 for clear polystyrene pints of its Santa Sweets-brand grape tomatoes.
OEM Application Note
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Servos drive case packer upgrade

An SWF wraparound case packer is rebuilt from the inside out with servos and improved HMI. Parts, assembly, lead time are all reduced.
Package Case Study
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One-touch foam dispensing for suncare products

Dispensing of suncare products just got a bit easier in Europe, thanks to the adoption of mechanical foam dispensers from Airspray Intl. for new delial products from Sara Lee in Köln, Germany.
Package Case Study
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Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
Package Case Study
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
Package Case Study
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
Package Case Study
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
Package Case Study
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
Package Case Study
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.

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