Case Studies

Package Case Study
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Holo label produces positives

Produce grower-marketer Ag-Mart Produce switched from a standard paper label to a reflective holographic label in September ’02 for clear polystyrene pints of its Santa Sweets-brand grape tomatoes.
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Package Case Study
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One-touch foam dispensing for suncare products

Dispensing of suncare products just got a bit easier in Europe, thanks to the adoption of mechanical foam dispensers from Airspray Intl. for new delial products from Sara Lee in Köln, Germany.
Package Case Study
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Bringing the big screen to aluminum cans

Dr Pepper and Rexam Beverage Can Americas are reproducing X-Men 2 movie action heroes on beverage cans to promote the upcoming movie release and boost brand awareness and sales of Dr Pepper, Diet Dr Pepper, and Red Fusion products.
Package Case Study
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
Package Case Study
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
Package Case Study
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
Package Case Study
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
Package Case Study
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.
OEM Application Note
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Servos drive case packer upgrade

An SWF wraparound case packer is rebuilt from the inside out with servos and improved HMI. Parts, assembly, lead time are all reduced.
Package Case Study
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Promo bottles check in with special decoration

Labatt Breweries of Canada, Toronto, Ontario, Canada, expects hockey fans will go "Cup Crazy" for an "Original Six" promotion launched April 1 to coincide with the Stanley Cup playoffs.
Machine Case Study
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Kellogg's saves time with pneumatics

The Manchester, England, plant of United States cereal manufacturer Kellogg’s is now saving time in reel changes on its vertical form/fill/seal bag-in-box machines.
Package Case Study
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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.
Package Case Study
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Abbott bar codes hospital injectables

Abbott Laboratories, Abbott Park, IL, reported late in March that it had completed its initiative to apply unit-of-use bar codes to all of its hospital injectable pharmaceuticals and intravenous solutions.
Package Case Study
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Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.
Package Case Study
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Salmon 'catches' retort pouch, too

Chicken of the Sea has found the salmon running its way. For about a year, the San Diego, CA-based company has marketed its pink salmon in a 7.1-oz retorted pouch, much like its tuna products.
Package Case Study
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Plastic #10 'can' is resealable

Heinz Canada, Toronto, Ontario, Canada, introduced in late ’01 a plastic play on the #10 steel can. The custom six-layer plastic version is coextrusion blow-molded by Graham Packaging (www.grahampackaging.com) using polypropylene and an ethylene vinyl alcohol barrier layer.

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