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Case Studies

New packaging materials at Clougherty Packing include barrier plastic trays and barrier lidding material heat sealed to tray fla
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MAP protects fresh pork

Barrier materials, MAP technology, and automation upgrades all combine to help Clougherty Packing extend shelf life and improve quality of ground pork and sausage.See in-plant video
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Marketing milk in aluminum cans

From now through early next year, consumers in selected Florida test markets will be able to purchase shelf-stable chocolate milk in a two-piece aluminum can.
Cartoned bottles march in single file into the entrance of the shrink wrapper at rates to 100/min (left) and emerge neatly bundl
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Carton bundler shrinks costs

Unilever’s latest shrink bundler for cartoned lotions replaces hand packing of chipboard sleeves to significantly reduce labor and material costs.
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S.C. Johnson uses packaging to innovate

Convinced that consumers would respond warmly to a package of plastic wrap whose film cutter bar was plastic rather than tin plate, marketers at S.C.
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'Flex' handle gives High Falls packs a lift

High Falls Brewing Co., Rochester, NY, has improved the carrying handle for its multipacks of glass-bottled beer brands such as Genesee and J.W.
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Wrapper and carton shine for P&G

Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
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New package puts child safety in the zone

A multilayer tube and “push and turn” closure is helping CCA Industries of East Rutherford, NJ, meet Consumer Product Safety Commission guidelines for products containing lidocaine and dibucaine.
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Portability drives Nabisco/Kraft's 'Go-Paks!'

Nabisco Go-Paks!
Three-station semi-automatic stretch wrapping helps the 
DC unitize loads more efficiently for shipment to 520 regional True Val
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Stretch wrappers are a true labor-saving value

Twin stretch wrappers at True Value’s Northwest distribution center replace the laborious task of manual wrapping.
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Milk cartons already back to school

Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
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Bagger puts zip in radish packs

Radish grower moves from a semiautomatic bagging system using premade zipper bags to an automatic bagger with integrated transdirectional zipper system that automatically applies the zipper material across the film web.
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
LDPE on the front panel makes attractive graphics possible, while the mesh on the back provides breathability that's crucial.
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Green beans get vf/f/s treatment

Pennsylvania produce marketer teams up with key suppliers to develop a customized vf/f/s solution for a complex film that incorporates an unusual mesh component.
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
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Fridge Pack rolls out for Dasani (sidebar)

Speeding up the first Fridge Pack
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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.

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