Case Studies

Package Case Study
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Curvy cocktail bottles create a stir

Launched nationally in May, Rose’s Cocktail Infusions mixers from Mott’s, Stamford, CT, create differentiation from competitive products on the shelf.
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Package Case Study
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Ensure moves to a new kind of plastic

Abbott Laboratories’ Ross Products Div. has announced what it calls "the biggest innovation in this business in 30 years."
Package Case Study
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Sealed without a kiss?

When Hamburg, Germany-based Beiersdorf wanted to improve the packaging for its Nivea Visage facial cleansing tissues, a Holland-based injection-molder developed a container using some sophisticated plastics.
Package Case Study
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
Package Case Study
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Twist & Pour for quarts, too

For 2003, Sherwin-Williams has begun to move several of its paint brands into new square quart high-density polyethylene containers that are similar to the gallon Twist & Pour jugs introduced last year.
Package Case Study
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Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.
Package Case Study
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Creating a national brand

Parmalat Bakery Group recently selected Ionic Communications Group to create the branding and packaging strategy for a line of cookies marketed under the brand name Mrs.
Package Case Study
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New looks, new pouches

Looking to build on the success of its previous flexible packaging, Chicken of the Sea Intl. introduced in May a new 3-oz single-serve pouch for Albacore Tuna, Light Tuna, and Pink Salmon. In June, the San Diego company launched four varieties of 5-oz Tuna Salad Kit Singles. It also redesigned its famous Mermaid icon and improved the quality of its tuna.
Package Case Study
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Packaging redesign for potting soil

The Scotts Co. recently chose Marketing By Design, Inc. to refresh and update the packaging design of its potting soil product line. The line includes eight SKUs in multiple size recloseable plastic bags that hit the market in April.
Package Case Study
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Brewing up a new packaging design

Portland-based bottler Widmer Brothers employed Hornall Anderson Design Works to complete the brand design for a new microbrew. To help Widmer carve out a niche within the amber beer market, designers focused on the tradition of slow-paced, easy drinking that draws consumers of amber beer.
Package Case Study
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Web Plus: Interactive product matrix, reloaded

Tuscarora (www.tuscarora.com), part of SCA Global Packaging, decided it needed a way to allow potential customers to customize their search for protective packaging via the company’s Web site.
Package Case Study
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Injecting an innovative packaging solution

Syringe maker Safety 1st Medical relied heavily on suppliers for help in designing an automated packaging solution for its unique syringes.
Shown above are two of the three "delta" style robots that take frankfurters from their random orientation and organize them int
Machine Case Study
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'Knowledge-based' robots learn as they pack

Machine vision, robotic packaging equipment, PC controls, and customized software combine to help a German maker of frankfurters cope with growth.
Package Case Study
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Shrinking design

Stonyfield Farm, a manufacturer of organic yogurts, redesigned its cup graphics for a more consistent look across its entire family of yogurts. Additionally, the new fat-free yogurt will be packaged in a 6-oz cup size.
Depending on the jar diameter, the robot selects one of six end-of-arm tool heads to pick up as many as 16 jars at once as they
Machine Case Study
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Robot reaches jar line in Puerto Rico

Automated system saves labor costs at Alcan Packaging by conveying skin-care jars from four molding machines to a four-axis robot that deftly palletizes them.
Package Case Study
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Creating a brand personality

When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.

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