Case Studies

Package Case Study
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Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
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Package Case Study
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Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
Package Case Study
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Creating a competitive design

When Northfield, MN-based Malt-O-Meal Co. decided to position its line of ready-to-eat value cereals as a direct competitor of national boxed brands, they enlisted Mackey Szar (Minneapolis, MN) to redesign the cereal line’s packaging to reflect this new strategy.
Package Case Study
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A strong design

Brown-Forman Beverages Worldwide adds Jack Daniel’s Hard Cola to its line of alcoholic beverages.
Each of the three items in the line includes three cartoned color or black ink-jet cartridges.
Package Case Study
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Thermoform-packed ink-jet trio is 'club-able'

Developed for club stores, Hewlett-Packard’s new stand-up “Tripack” thermoform for ink-jet cartridges deters theft, yet offers easier opening for consumers.
Lance's actual display pallet (right) has often gained premium store position at club stores.
Package Case Study
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Effective packaging for club stores (sidebar)

Lance repacks for floor display
Not foiled: With the exception of a glass coating, the windowed pouch is all plastic. Inset shows the laser scoring that ensures
Package Case Study
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Baby food takes a bold step

Nestlé of South Africa breaks through baby food barriers with Pureeasy, pureed foods retorted in two sizes of premade, glass-coated plastic pouches.
Package Case Study
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'Shot' fires schnapps sales in UK

A unique, patented 30-mL “pot” (in olde English) made of Eastar® copolymer from Eastman Chemical (Kingsport, TN), has helped create a successful product launch for SideKick™ schnapps from H.P. Bulmer, Hereford, England.
Private-label frozen fish fillets in stand-up pouches (right) were designed for Pathmark's newer upright freezer cases (above) w
Package Case Study
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Seafood stands tall for Pathmark

Packaging for private-label frozen seafood responds to consumer need for convenience and appeal.
Package Case Study
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Reclosable cap can

Adding resealability to an aluminum can is the patented Cap Can from Dayton Systems Group (Miamisburg, OH). More economical in cans from 16 oz and up, the new can end in 206 and 209 sizes (300 size to come) has a threaded dome with a removable lug cap. Preliminary market tests have already been done, and an unidentified user will have product on the market by early this year.
Package Case Study
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Pennzoil's handle gives consumers a hand

In what’s believed to be the first quart bottle of motor oil with a handle that makes it easy to carry and pour the liquid, Pennzoil’s Synthetic motor oils are now in the marketplace.
Package Case Study
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Sony Pacific opts for corn-based resin

Sony Pacific recently debuted a blister package for a portable radio made from the corn-based resin NatureWorks™ PLA from Cargill Dow LLC (Minnetonka, MN).
Brookville's protective new shrink-wrapped bundle (inset foreground) often makes a smaller unit than its twine-tied predecessor
Machine Case Study
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Brookville Glove receives helping hand

When new management took over Brookville Glove, a move to shrink bundling was one of the first improvements in operations to be made.
Package Case Study
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Lipton stacks pouches in Japan

Looking to provide tea consumers in Japan with a package that differs from the standard folding carton, Lipton in April introduced three flavors of tea bags in an unusual Sleeve-In-Pouch (SIP) structure provided by Hosokawa Yoko (Mt. Laurel, NJ).
Package Case Study
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Kraft's bye-bye to the can-opener?

Kraft Foods has substituted a peelable membrane closure for the conventional steel end on the top of some of its Maxwell House-brand ground coffees.
Package Case Study
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Recart takes an important step

Bonduelle, a large European marketer of canned, frozen, and fresh vegetables, plans a March 2003 launch of a variety of vegetables in the Recart™ retortable carton from Tetra Pak (Vernon Hills, IL).

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