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Case Studies

Using the 20/20 Hindsight system, a P&G packaging line operator can troubleshoot a problem by viewing video footage in slow moti
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P&G captures high-tech assistance

A new video troubleshooting tool gives packaging line operators at Procter & Gamble the power to solve problems faster.
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Fresh start for blister packs

Meanwhile, S.C. Johnson introduced air freshener Glade Press’n Fresh in a new blister package that hit retail shelves nationwide in March.
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Bagged apple slices reach for the gold

Crunch Pak came through a winner at the 2002 Winter Olympic Games. The Wenatchee, WA, apple processor shipped 200ꯠ 2-oz bags of apple slices in sweet and tart varieties in February to Salt Lake City that were used by volunteers, staff, media, and athletes throughout all venues.
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Marketing milk in aluminum cans

From now through early next year, consumers in selected Florida test markets will be able to purchase shelf-stable chocolate milk in a two-piece aluminum can.
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S.C. Johnson uses packaging to innovate

Convinced that consumers would respond warmly to a package of plastic wrap whose film cutter bar was plastic rather than tin plate, marketers at S.C.
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Multipack 'can' rolls into stores

Spotted at the National Hardware Show held in Chicago in August, a new reclosable polyvinyl chloride canister shows off a variety of four or five different-colored rolls of Duck tape brand cloth tape from Henkel Consumer Adhesives, Avon, OH.
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Yogurt lids drive environmental campaign

Tom and Ray Magliozzi, the popular purveyors of automotive wisdom and whimsy on National Public Radio’s “Car Talk” show, have teamed up with Stonyfield Farm, Londonderry, NH, in an environmental campaign that uses Stonyfield’s yogurt lids to spread its message.
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Simplot improves casing eight-fold

A major change earlier this year at Boise, ID-based J.R. Simplot’s Hermiston, ID, plant is helping to reduce labor and breakage of bagged fries during casing.
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Michelob's teardrop bottle to be replaced

After testing on specialty Michelob brands, a new slope-shouldered longneck bottle will be introduced for Anheuser-Busch’s super-premium Michelob and Michelob Light beers.
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MAP protects fresh pork (sidebar)

Material matters
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Fruit snacks in 'hearty' cups

New Choice Foods, Irwindale, CA, is marketing fruit snacks in heart-shaped cups thermoformed of polypropylene. Packaged in Taiwan, Squez’N’ Bites have been introduced to the United States in 10.5-oz bags that contain 10 cups and retail for $1.19.
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Milk cartons already back to school

Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
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Graphics supply 'hot' new look

Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
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New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
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Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.
Twelve 12-oz PET bottles of Dasani water are now being marketed in the Fridge Pack by Coca-Cola Bottling Consolidated.
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Fridge Pack rolls out for Dasani

Coca-Cola Bottling Consolidated was the pioneer for the refrigerator-friendly 12-pack for Coke soft drinks in cans. Now it’s doing the same for Dasani water in 12-oz PET bottles.

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