Case Studies

ConAgra's Healthy Choice packages' green background paved the way for Nabisco's success with SnackWells, now a product of Kraft
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Calorie catharsis

FDA’s attack on obesity promises food label copy changes while substantive packaging purges may be possible, too.
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Gold standard for silvertoe gear

When silvertoe gear, a Gold Toe brand, decided to update the packaging for its women’s sock brand, it switched from a less-contemporary, unprinted bag with printed paperboard insert, to a stand-up pouch with consumer-friendly reclosable zipper and better overall retail presentation from North State Flexibles.
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Graphics reflect 'fabulous' work

The snazzy, award-winning packaging for Fafard Seed starter potting soil is well-grounded in innovative techniques.
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Bag preserves M-16 rifles

Winning Gold from the Flexible Packaging Assn. for Packaging Excellence in the Technical Innovation category was a complex structure developed with the United States Army, Materiel Command, Logistics Support Activity, Packaging, Storage, and Containerization Center in Tobyhanna, PA.
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Heinz stands up in foodservice

H.J. Heinz and Pechiney Plastic Packaging combined to win a Printing Gold award from the Flexible Packaging Assn. with a single-serve, stand-up gusseted pouch used for nine Heinz condiments, including ketchup, mustard, mayonnaise, jams, and syrup.
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Puncture-resistant shrink bag

Make no bones about it, the ArmorX™ CBP™ (Complete Bone-In Protection) shrink bag is one tough bag.
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Unilever tries self-piercing closure

Unilever Bestfoods Europe has adopted a new self-piercing plastic closure for its Calvé mayonnaise that’s marketed in the Netherlands.
Above photo shows how three TIJ print heads are arranged around one of the cylinders through which lidstock must pass prior to b
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Aventis makes a move to 2D datamatrix symbology

By putting variable data on blisters and cartons via TIJ printing in place of embossing, Aventis reaps multiple benefits and becomes a pioneer in the use of datamatrix symbology in packaging.
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Chef Creations has taste for aseptic cartons

Chef Creations, a division of Orlando, FL-based Culinary Concepts, in August launched what’s reportedly the first aseptically packaged gourmet hollandaise sauce and crème brulée in the United States.
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Redesign pays off

Intuit’s 2004 QuickBooks® financial software packaging recently received a facelift from design firm Libby Perszyk Kathman. The company increased the number of QuickBooks products from two to 15, giving LPK designers the challenge of taking recognizable brand traits and implementing them into the design, while also clearly communicating each product type and category.
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Aesthetic tube packaging

CCL Plastic Packaging recently helped Slatkin & Co., a New York City-based home fragrance marketer, launch its ultra-stylized, personal care products line called Slatkin’s Body Therapy.
Before
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Royal label redesign

Indiana-based Oliver Winery recently hired Flowdesign to redesign two of the labels for its best selling wine products. Both wines use newly designed bottles topped with decorated corks that are seen through the clear glass.
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German brewer bets big on multilayer PET

This high-volume move to multilayer PET bottles for beer sold at retail in Germany could signal a much broader acceptance of PET for beer.See video
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Retooling hardware packaging

Our annual look at hardware packaging ranges from the cute (fancy seed pails) to the creatively functional (driveway sealer in an easy-pour bucket).
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Turkey Hill's cool new label

Following a successful market test of a new insulating label that keeps cold beverages cooler, Turkey Hill Dairy plans a broader use of the novel label come spring.
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Campbell's soups adopt EZO lids

Campbell Soup Co., Camden, NJ, is now converting all its Condensed Soup varieties, plus other products in 10- and 11-oz cans, to full-panel, easy-open lids.

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