Case Studies

Package Case Study
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
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Machine Case Study
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Euro-style solution to vial packaging

Bionostics’ first comprehensive production line adds efficiency and output to its operations and pays for itself in a year.
Package Case Study
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
The yellow "Smart Bottle" is conveyed on bottling lines to measure vibration and impact from the bottle's perspective.
Machine Case Study
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'Smart' glass bottle handling makes an impact

Wireless inspection system monitors Swedish bottling lines to help reduce breakage by determining handling abnormalities.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
Package Case Study
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
A short distance downstream from a new ink-jet date coder (inset), cans are collated and pushed into either an RSC or a tray; sh
Machine Case Study
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Coffee roaster sees packaging as a key to growth

F. Gaviña & Sons has plans to bust out of its California backyard and take on the competition nationwide.See in-plant video
Package Case Study
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
Package Case Study
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.
This new container is constructed of a material that helps provide strength, hinge flexibility, and clarity.
Package Case Study
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Container a clear success

Blueberry farm turns to new container to help six high-speed production/packaging lines run more smoothly.
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Package Case Study
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Beauties and the bests

Holographic substrates were among the big winners in the annual competition of the Association of Industrial Metallizers, Coaters, and Laminators.
M?ller intends that the two-chamber packs will expand the yogurt category.
Package Case Study
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Twin-tube packs 'Corner' yogurt innovation

Müller UK leverages its successful split pot yogurt and fruit in cups with a fresh package: twin-tube packs that are produced on first-of-its-kind vf/f/s machinery.
Package Case Study
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Reese's rolls out new look

In March, Hershey Foods reintroduced its Reese’s Peanut Butter Cups and Reese’s Pieces candies in its first new trade dress in more than 30 years.
Package Case Study
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NACD's Best of Show winner clears clogs

While the late Bernard Seid spent much of his professional life in Cleveland, the award bearing his name is taking up more than temporary residence in the Cincinnati area.
Package Case Study
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Abbott bar codes hospital injectables

Abbott Laboratories, Abbott Park, IL, reported late in March that it had completed its initiative to apply unit-of-use bar codes to all of its hospital injectable pharmaceuticals and intravenous solutions.
Front and back paper labels are applied at speeds to 220 1-gal bottles/min.
Machine Case Study
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Mott's creates downstream flexibility

On Mott’s new bottling line, aseptically filled PET bottles of juice product in four sizes can be automatically conveyed through a number of tray- or case-packing options.
Package Case Study
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Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.

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