Case Studies

Gro-Tec's new pressure tank for Wal-Mart's Eliminator Grass and Weed Killer combines the features of a pump sprayer and a handy
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Pressuring the competition

Gro-Tec’s Eliminator herbicide comes in a unique pressure tank applicator that’s now being used for other products, too.
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Gorgeous graphics make the single-wrap fiber container stand out in the retail setting.
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Pistachios packed for holiday partying

Paramount Farms bets nut lovers will take this lightweight, reclosable, high-impact package home for the holidays. It represents new technology for rigid containers.
Form and function chill out together in shelf-stable 64-oz bottles of Torani brand coffee blends and fruit smoothie mixes 
from
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Cool bottles for a hot market

R. Torre’s attention-getting sleeve-labeled HDPE bottles improve pouring and save shelf space. Dispensing pump offers drip-free operation.
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Cool bottles for a hot market (sidebar)

Pump effort proves fruitful
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Stand-up pouch provides billboard impact

A Texas marketer of dry mixes for frozen desserts and cocktails needed a jazzy package when it decided to crack the retail arena. A stand-up pouch filled the bill.
Machine Case Study
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Clear codes on chemicals

General Chemical Canada has greatly improved the way it imprints lot numbers on 50- and 100-lb high-density polyethylene bags of calcium chloride it produces by installing new ink-jet coding equipment from Matthews Intl.
Tyson's scannable, bar-coded fixed weight packs--which replace random weight
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Tyson's fixed on a fixed-weight future

Tyson’s attractive, but otherwise unassuming, shrink-wrapped trays introduced in early 2003 are packed with far more than chicken.
As taped shipping cases are conveyed through an opening in a wall, a coder prints the side of the box.
Machine Case Study
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Foodservice firm makes its case

Mark-Lynn Foods employs 29 case coders at its Bremen, GA, facility. The networked machines improve reliability and lessen labor costs.
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Coca-Cola launches aluminum 'bullet' bottle

Coca-Cola introduced last December two 12-oz Powerade noncarbonated products, Psych and Raize, in heavy-walled, brushed-aluminum bottles from Exal.
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Curvy cocktail bottles create a stir

Launched nationally in May, Rose’s Cocktail Infusions mixers from Mott’s, Stamford, CT, create differentiation from competitive products on the shelf.
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Ensure moves to a new kind of plastic

Abbott Laboratories’ Ross Products Div. has announced what it calls "the biggest innovation in this business in 30 years."
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Sealed without a kiss?

When Hamburg, Germany-based Beiersdorf wanted to improve the packaging for its Nivea Visage facial cleansing tissues, a Holland-based injection-molder developed a container using some sophisticated plastics.
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
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Twist & Pour for quarts, too

For 2003, Sherwin-Williams has begun to move several of its paint brands into new square quart high-density polyethylene containers that are similar to the gallon Twist & Pour jugs introduced last year.
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Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.
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Creating a national brand

Parmalat Bakery Group recently selected Ionic Communications Group to create the branding and packaging strategy for a line of cookies marketed under the brand name Mrs.

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