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Case Studies

Package Case Study
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Fruit snacks in 'hearty' cups

New Choice Foods, Irwindale, CA, is marketing fruit snacks in heart-shaped cups thermoformed of polypropylene. Packaged in Taiwan, Squez’N’ Bites have been introduced to the United States in 10.5-oz bags that contain 10 cups and retail for $1.19.
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Package Case Study
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Energetic design strategy

Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.
Package Case Study
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Elegant new design

William Grant & Sons, U.S. importer of the Italian Tiziano wines, turned to Bailey Design Group (Plymouth Meeting, PA) to create a label for the new Tiziano Chianti Riserva.
Package Case Study
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Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
Six-color, reverse flexo-printing on Merrick's stand-up pouches of dog food identifies the product variety and its benefits and
Package Case Study
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Stand-up pouch earns Merrick's merit

Merrick Petfoods introduces dog food in a resealable stand-up pouch that’s marketed primarily in Europe.
Machine Case Study
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Simplot improves casing eight-fold

A major change earlier this year at Boise, ID-based J.R. Simplot’s Hermiston, ID, plant is helping to reduce labor and breakage of bagged fries during casing.
Package Case Study
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Onions cry for resealable bag

Gills Onions is test marketing a resealable bag for four varieties of 10-oz sliced or diced onions. The Oxnard, CA-based company hopes the package will appeal to consumers brought to tears at the prospect of cutting the pungent vegetable.
Machine Case Study
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MAP protects fresh pork (sidebar)

Material matters
Package Case Study
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Top Oil out to 'end' counterfeiting

San Francisco-based Top Oil Products Co. is waging war against counterfeiting of its premium synthetic motor oils in Indonesia. It’s weapons: top and bottom aluminum closures.
New packaging materials at Clougherty Packing include barrier plastic trays and barrier lidding material heat sealed to tray fla
Machine Case Study
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MAP protects fresh pork

Barrier materials, MAP technology, and automation upgrades all combine to help Clougherty Packing extend shelf life and improve quality of ground pork and sausage.See in-plant video
Package Case Study
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Bagging output soars at Crunch Pak (sidebar)

Bag film: A ‘touchy’ subject
Package Case Study
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Self-venting entrées cook up convenience

Smithfield Packing Co., Smithfield, VA, lays claim as the first to offer microwavable entrées in a self-venting package. “There is absolutely no hassle with these entrées,” enthuses Mark Willes, vice president prepared foods/retail.
Package Case Study
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Shaped pack launches Blue Bell's ice cream line

In recent years, dairies have turned to different container shapes to market their ice cream.
Package Case Study
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ConAgra debuts aseptic pudding packs

ConAgra Foods, Irvine, CA, claims it’s the first-ever shelf-stable pudding in a single-serve tube pack. Another convenient, tube-packed fun food directed toward kids has been introduced (see packworld.com/go/c049): Hunt’s Snack Pack Squeez ‘n Go Portable Pudding.
Package Case Study
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Innovative tin touts German Altbier

Looking to make its packaging as special as its premium Altbier, Issum, Germany-based brewer Diebels employed a tin gift package that held 10 33-cL steel cans of the specialty beer sold in retail outlets in Germany.
Three-station semi-automatic stretch wrapping helps the 
DC unitize loads more efficiently for shipment to 520 regional True Val
Machine Case Study
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Stretch wrappers are a true labor-saving value

Twin stretch wrappers at True Value’s Northwest distribution center replace the laborious task of manual wrapping.

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