Smithfield Packing Co., Smithfield, VA, lays claim as the first to offer microwavable entrées in a self-venting package. “There is absolutely no hassle with these entrées,” enthuses Mark Willes, vice president prepared foods/retail.
ConAgra Foods, Irvine, CA, claims it’s the first-ever shelf-stable pudding in a single-serve tube pack. Another convenient, tube-packed fun food directed toward kids has been introduced (see packworld.com/go/c049): Hunt’s Snack Pack Squeez ‘n Go Portable Pudding.
Looking to make its packaging as special as its premium Altbier, Issum, Germany-based brewer Diebels employed a tin gift package that held 10 33-cL steel cans of the specialty beer sold in retail outlets in Germany.
Reaching store shelves this month is Tampax Pearl Plastic, a brand new Tampax-brand tampon from Cincinnati-based Procter & Gamble. While product features such as a sleek plastic applicator with an easy-to-hold grip are keys to the new product, packaging is an equally important point of differentiation.
Before children returned to school this fall, Easton, PA-based Binney & Smith and International Paper Beverage Packaging (Memphis, TN) entered into a program that involves IP-supplied cartons to schools.
Squirt, a citrus soft drink from Dr. Pepper/Seven Up, Inc., unveiled a new look earlier this summer. The bolder, more contemporary image of its product line packaging was created by Landor Associates (San Fran-cisco, CA) to communicate Squirt’s refreshing and exhilarating burst of citrus flavor.
Radish grower moves from a semiautomatic bagging system using premade zipper bags to an automatic bagger with integrated transdirectional zipper system that automatically applies the zipper material across the film web.