Case Studies

Package Case Study
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Ensure moves to a new kind of plastic

Abbott Laboratories’ Ross Products Div. has announced what it calls "the biggest innovation in this business in 30 years."
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Package Case Study
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Sealed without a kiss?

When Hamburg, Germany-based Beiersdorf wanted to improve the packaging for its Nivea Visage facial cleansing tissues, a Holland-based injection-molder developed a container using some sophisticated plastics.
Package Case Study
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
Package Case Study
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Twist & Pour for quarts, too

For 2003, Sherwin-Williams has begun to move several of its paint brands into new square quart high-density polyethylene containers that are similar to the gallon Twist & Pour jugs introduced last year.
Package Case Study
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Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.
Package Case Study
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Creating a national brand

Parmalat Bakery Group recently selected Ionic Communications Group to create the branding and packaging strategy for a line of cookies marketed under the brand name Mrs.
Package Case Study
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New looks, new pouches

Looking to build on the success of its previous flexible packaging, Chicken of the Sea Intl. introduced in May a new 3-oz single-serve pouch for Albacore Tuna, Light Tuna, and Pink Salmon. In June, the San Diego company launched four varieties of 5-oz Tuna Salad Kit Singles. It also redesigned its famous Mermaid icon and improved the quality of its tuna.
Package Case Study
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Packaging redesign for potting soil

The Scotts Co. recently chose Marketing By Design, Inc. to refresh and update the packaging design of its potting soil product line. The line includes eight SKUs in multiple size recloseable plastic bags that hit the market in April.
Package Case Study
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Brewing up a new packaging design

Portland-based bottler Widmer Brothers employed Hornall Anderson Design Works to complete the brand design for a new microbrew. To help Widmer carve out a niche within the amber beer market, designers focused on the tradition of slow-paced, easy drinking that draws consumers of amber beer.
Package Case Study
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Web Plus: Interactive product matrix, reloaded

Tuscarora (www.tuscarora.com), part of SCA Global Packaging, decided it needed a way to allow potential customers to customize their search for protective packaging via the company’s Web site.
Package Case Study
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Injecting an innovative packaging solution

Syringe maker Safety 1st Medical relied heavily on suppliers for help in designing an automated packaging solution for its unique syringes.
For this body oil product, a new pump dispenser is secured with a new CR collar to meet new Consumer Product Safety Commission r
Package Case Study
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Ready-made solution for CRC packaging

Last year’s requirement expanding the need for child-resistant closures posed a problem for a body oil, but a special collar did the trick.
Lava Foods' Chili Chaser salsas use handsome keeper jars screen printed with peppers. Rustic paper labels reinforce the hand-pac
Package Case Study
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Sophisticated handcraftsmanship

Salsa is a passion for Larry Blanton. After winning First Place in a prestigious salsa-tasting competition, he uses creative packaging to help sell it.
Line technician Omar Micheo loads a fresh roll of foil-based film to one of the six f/f/s machines that wrap Nephron's vials.
Package Case Study
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Wrapping of vials catches on at Nephron

Concerns over mis-dosing and product integrity have led a Florida drug maker from bulk-packed vials to individually wrapped vials for certain customers.
Form and function chill out together in shelf-stable 64-oz bottles of Torani brand coffee blends and fruit smoothie mixes 
from
Package Case Study
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Cool bottles for a hot market

R. Torre’s attention-getting sleeve-labeled HDPE bottles improve pouring and save shelf space. Dispensing pump offers drip-free operation.
Package Case Study
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Cool bottles for a hot market (sidebar)

Pump effort proves fruitful

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