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Case Studies

Package Case Study
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Packaging scents for the home spa

Avecia, a Wilmington, DE-based maker of pool chemicals, wanted to add scented aromatherapy products to its line of home spa items.
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Package Case Study
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Hypertherm bags shipping savings

Hypertherm, a leading maker of plasma arc metal-cutting equipment, needed a packaging solution that would protect its equipment and spare parts during shipment.
Package Case Study
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Candles' sleever makes scents for S.C. Johnson

Racine, WI-based S.C. Johnson & Son has gone one better—make that two better—than the competition with its Glade “3 in 1” candle. Introduced in September and available nationally in December, SCJ’s first pillar candle offers three colors and three fragrances.
Package Case Study
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Coca-Cola graphics get 'Real'

Consumers worldwide are beginning to see new graphics on cans, PET bottles, and secondary packaging as part of The Coca-Cola Company’s new marketing campaign, “Coca-Cola...Real.”
Package Case Study
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Ice cream packaging redesign

To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
Paradise Tomato Kitchens has added an easy-opening tear notch (top) to its foodservice pouches.
Package Case Study
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Easy-opening pouch, tough-to-open box

Paradise Tomato Kitchens, an innovator in fresh tomato products about 10 years ago, adds case security and easy-open pouches.
While most dental packets at Kodak are bundled in a polyester band and then flow-wrapped in a film/foil laminate (left), SureSof
Package Case Study
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A softer, gentler packet

When product development and packaging engineers at Kodak came up with a more patient-friendly dental film, a new approach to packaging was part of the package.
Sealing of the clamshell using a special p-s tape (inset) simplifies package opening.
Package Case Study
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HP's printer clamshell is market-able

Hewlett-Packard packs a PET clamshell not only with a new printer, but also plenty of marketing and functional advantages.
Package Case Study
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Aluminum tube for 'best results'

Novitra is the brand name for a new cold sore treatment that’s packaged in a 0.25-oz aluminum tube inside a colorful five-panel folding carton.
Bottles index single file from front to back through a timing screw (left) before a label is wiped on.
Machine Case Study
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Black Bear hugs new labeler

Regional beverage bottler adds a p-s labeler that increases packaging speeds compared to its former paper label applicator.See in-plant video
Package Case Study
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Radio Shack drives clamshell to market

NASCAR enthusiasts could well be racing to their nearest Radio Shack store for new headsets from the Ft. Worth, TX-based electronics company.
By squeezing the upper compartment and bursting a peelable seal, a health professional mixes the diluent with the powder in the
Machine Case Study
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B. Braun builds a better bag

The Duplex drug delivery system from B. Braun Medical addresses shortcomings typical in the packaging traditionally used for a certain class of intravenous drugs.
Package Case Study
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Sunsweet gets grip on market

Prune juice was one of the few juice products that had not been repackaged to take advantage of new technologies.
Lance's actual display pallet (right) has often gained premium store position at club stores.
Package Case Study
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Effective packaging for club stores (sidebar)

Lance repacks for floor display
Not foiled: With the exception of a glass coating, the windowed pouch is all plastic. Inset shows the laser scoring that ensures
Package Case Study
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Baby food takes a bold step

Nestlé of South Africa breaks through baby food barriers with Pureeasy, pureed foods retorted in two sizes of premade, glass-coated plastic pouches.
Package Case Study
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'Shot' fires schnapps sales in UK

A unique, patented 30-mL “pot” (in olde English) made of Eastar® copolymer from Eastman Chemical (Kingsport, TN), has helped create a successful product launch for SideKick™ schnapps from H.P. Bulmer, Hereford, England.

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