A new shipping package that looks like an envelope and protects like a box won the Environmental Protection Agency’s Cradle-to-Cradle E-Commerce Package Design Challenge, announced at the recent Pack Expo Las Vegas show in October.
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Newly revised graphics now decorate Smith Dairy's 30- and 11-oz bottles of premium and low-fat Moovers-brand eggnog. Both products from the Orrville, OH-based dairy are ultra-pasteurized to offer 120-day shelf life. The refrigerated products reached store shelves in mid-October.
Kraft Macaroni and CheeseKraft Food and Cello FoilKraft Foods recently changed the packaging format for its 12 and 15-pack bundles by replacing a shrink film, to improve appearance and eliminate loading problems due to skewed bundles, with ExxonMobil Chemical’s Bicor® AB-X film.
Health foods maker GeniSoy Products Co., Fairfield, CA, debuted a new line of soy nut-based Trail Mix in October 2002, “in a pouch where consumers actually see the product,” says marketing manager Sabrina Wootton.
Twin Laboratories, Ronkonkoma, NY, deploys a custom blow-molded bottle from Berlin Packaging for both its ultrafueL and Xtreme product lines. Each beverage is dressed with gravure-printed 2-mil polyvinyl chloride shrink-sleeve labels from Seal-It.
ACT II, manufacturer of microwave popcorn, decided early this year to change the printing process on its popcorn packaging from four-color flexographic to four-color offset as well as update the packaging for its two popcorn “tiers.” Because the logo and packaging design for its first-tier line is well-known among consumers, designers at Mackey Szar decided to make some understated, yet impactful updates.