Case Studies

Package Case Study
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Packaging redesign for potting soil

The Scotts Co. recently chose Marketing By Design, Inc. to refresh and update the packaging design of its potting soil product line. The line includes eight SKUs in multiple size recloseable plastic bags that hit the market in April.
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Package Case Study
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Brewing up a new packaging design

Portland-based bottler Widmer Brothers employed Hornall Anderson Design Works to complete the brand design for a new microbrew. To help Widmer carve out a niche within the amber beer market, designers focused on the tradition of slow-paced, easy drinking that draws consumers of amber beer.
Package Case Study
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Web Plus: Interactive product matrix, reloaded

Tuscarora (www.tuscarora.com), part of SCA Global Packaging, decided it needed a way to allow potential customers to customize their search for protective packaging via the company’s Web site.
Package Case Study
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Injecting an innovative packaging solution

Syringe maker Safety 1st Medical relied heavily on suppliers for help in designing an automated packaging solution for its unique syringes.
For this body oil product, a new pump dispenser is secured with a new CR collar to meet new Consumer Product Safety Commission r
Package Case Study
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Ready-made solution for CRC packaging

Last year’s requirement expanding the need for child-resistant closures posed a problem for a body oil, but a special collar did the trick.
Lava Foods' Chili Chaser salsas use handsome keeper jars screen printed with peppers. Rustic paper labels reinforce the hand-pac
Package Case Study
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Sophisticated handcraftsmanship

Salsa is a passion for Larry Blanton. After winning First Place in a prestigious salsa-tasting competition, he uses creative packaging to help sell it.
Line technician Omar Micheo loads a fresh roll of foil-based film to one of the six f/f/s machines that wrap Nephron's vials.
Package Case Study
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Wrapping of vials catches on at Nephron

Concerns over mis-dosing and product integrity have led a Florida drug maker from bulk-packed vials to individually wrapped vials for certain customers.
Form and function chill out together in shelf-stable 64-oz bottles of Torani brand coffee blends and fruit smoothie mixes 
from
Package Case Study
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Cool bottles for a hot market

R. Torre’s attention-getting sleeve-labeled HDPE bottles improve pouring and save shelf space. Dispensing pump offers drip-free operation.
Package Case Study
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Cool bottles for a hot market (sidebar)

Pump effort proves fruitful
Package Case Study
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Stand-up pouch provides billboard impact

A Texas marketer of dry mixes for frozen desserts and cocktails needed a jazzy package when it decided to crack the retail arena. A stand-up pouch filled the bill.
Tyson's scannable, bar-coded fixed weight packs--which replace random weight
Package Case Study
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Tyson's fixed on a fixed-weight future

Tyson’s attractive, but otherwise unassuming, shrink-wrapped trays introduced in early 2003 are packed with far more than chicken.
Package Case Study
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Coca-Cola launches aluminum 'bullet' bottle

Coca-Cola introduced last December two 12-oz Powerade noncarbonated products, Psych and Raize, in heavy-walled, brushed-aluminum bottles from Exal.
Package Case Study
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Curvy cocktail bottles create a stir

Launched nationally in May, Rose’s Cocktail Infusions mixers from Mott’s, Stamford, CT, create differentiation from competitive products on the shelf.
Package Case Study
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Ensure moves to a new kind of plastic

Abbott Laboratories’ Ross Products Div. has announced what it calls "the biggest innovation in this business in 30 years."
Machine Case Study
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Clear codes on chemicals

General Chemical Canada has greatly improved the way it imprints lot numbers on 50- and 100-lb high-density polyethylene bags of calcium chloride it produces by installing new ink-jet coding equipment from Matthews Intl.
Package Case Study
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Sealed without a kiss?

When Hamburg, Germany-based Beiersdorf wanted to improve the packaging for its Nivea Visage facial cleansing tissues, a Holland-based injection-molder developed a container using some sophisticated plastics.

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