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Case Studies

Package Case Study
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Aluminum tube for 'best results'

Novitra is the brand name for a new cold sore treatment that’s packaged in a 0.25-oz aluminum tube inside a colorful five-panel folding carton.
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Package Case Study
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Radio Shack drives clamshell to market

NASCAR enthusiasts could well be racing to their nearest Radio Shack store for new headsets from the Ft. Worth, TX-based electronics company.
Package Case Study
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Sunsweet gets grip on market

Prune juice was one of the few juice products that had not been repackaged to take advantage of new technologies.
Package Case Study
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Capri Sun launches 'bottle can'

In February, Tarrytown, NY-based Kraft Foods Beverages Division introduced Capri Sun Island Refreshers in a 16.5-oz aluminum “bottle can.”
Package Case Study
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Folgers packs a coffee house experience

An octagon-shaped high-density polyethylene canister is helping Cincinnati-based Procter & Gamble’s Folgers-brand Café Latte deliver to retail markets a true coffee house experience.
Bottles index single file from front to back through a timing screw (left) before a label is wiped on.
Machine Case Study
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Black Bear hugs new labeler

Regional beverage bottler adds a p-s labeler that increases packaging speeds compared to its former paper label applicator.See in-plant video
Package Case Study
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Packaging scents for the home spa

Avecia, a Wilmington, DE-based maker of pool chemicals, wanted to add scented aromatherapy products to its line of home spa items.
By squeezing the upper compartment and bursting a peelable seal, a health professional mixes the diluent with the powder in the
Machine Case Study
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B. Braun builds a better bag

The Duplex drug delivery system from B. Braun Medical addresses shortcomings typical in the packaging traditionally used for a certain class of intravenous drugs.
Package Case Study
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Hypertherm bags shipping savings

Hypertherm, a leading maker of plasma arc metal-cutting equipment, needed a packaging solution that would protect its equipment and spare parts during shipment.
Package Case Study
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Skin-packing for fish

Better appearance and increased throughput are the chief benefits gained by Golden Valley, MN-based Morey’s Seafood since the installation of an R270 vacuum skin packaging system from Multivac (Kansas City, MO).
Package Case Study
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Wrapping up soap dispensing innovation

Palm Beach, FL-based Designer Dispensers recently released the “Kitchen Soap & Sponge Caddy,” an unusual product that includes a container into which a consumer pours up to 12 oz of liquid soap.
Package Case Study
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A pasteurizable plastic beer bottle

Canada’s Brick Brewery has launched a 16-oz plastic beer bottle that the Waterloo, Ontario, brewer claims is the first single-serve plastic beer bottle in Canada.
Package Case Study
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Heineken rolls out 24-oz 'keg' can

Heineken USA, White Plains, NY, recently introduced its Heineken lager beer in the United States in a 24-oz can that resembles a keg.
Package Case Study
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Sauce pouches fly into cartons

“It started out as a limited promotion, but now we see it as a tremendous opportunity to expand sampling to our other sauces.”
Package Case Study
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Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
Package Case Study
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Creating a competitive design

When Northfield, MN-based Malt-O-Meal Co. decided to position its line of ready-to-eat value cereals as a direct competitor of national boxed brands, they enlisted Mackey Szar (Minneapolis, MN) to redesign the cereal line’s packaging to reflect this new strategy.

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