Case Studies

Package Case Study
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Premium ice cream redesign

Safeway Select believed the graphics for its premium ice cream packs lacked the punch and appetite appeal needed to compete with other established brands.
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Package Case Study
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Reestablishing a brand

In order to reestablish itself as a skincare innovator, Olay assigned design and branding agency Webb Scarlett for its Daily Facials and Total Effects line of anti-aging skincare products.
Philips' new DuraMax line includes a wide variety of lightbulbs for virtually every home need. Package colors reflect the catego
Package Case Study
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Research drives Philips package graphics

Consumer research—done in stores—shines a light on what consumers want from lightbulb packaging.
Machine Case Study
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Kellogg's saves time with pneumatics

The Manchester, England, plant of United States cereal manufacturer Kellogg’s is now saving time in reel changes on its vertical form/fill/seal bag-in-box machines.
Package Case Study
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Joint effort is less filling, saves weight

Joint Juice reformulates its beverages and downsizes from 11-oz glass bottles to 8-oz aluminum cans in a consumer-friendly change.
Machine Case Study
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Euro-style solution to vial packaging

Bionostics’ first comprehensive production line adds efficiency and output to its operations and pays for itself in a year.
Package Case Study
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Sporty bottles stay cool

The Monarch Beverage Co., Atlanta, GA, highlighted its All-Sport body quencher beverages in new “Chill-In” PET bottles that rolled out in May 2003 in 24-oz and 32-oz sizes.
The yellow "Smart Bottle" is conveyed on bottling lines to measure vibration and impact from the bottle's perspective.
Machine Case Study
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'Smart' glass bottle handling makes an impact

Wireless inspection system monitors Swedish bottling lines to help reduce breakage by determining handling abnormalities.
Package Case Study
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Promo bottles check in with special decoration

Labatt Breweries of Canada, Toronto, Ontario, Canada, expects hockey fans will go "Cup Crazy" for an "Original Six" promotion launched April 1 to coincide with the Stanley Cup playoffs.
A short distance downstream from a new ink-jet date coder (inset), cans are collated and pushed into either an RSC or a tray; sh
Machine Case Study
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Coffee roaster sees packaging as a key to growth

F. Gaviña & Sons has plans to bust out of its California backyard and take on the competition nationwide.See in-plant video
OEM Application Note
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Servos drive case packer upgrade

An SWF wraparound case packer is rebuilt from the inside out with servos and improved HMI. Parts, assembly, lead time are all reduced.
Package Case Study
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Dole launches fruitful size

Dole Food Company, Westlake Village, CA, is offering a bigger play on fruit in clear plastic containers: 24.5-oz “Dole Fruit in Plastic Jars.” The custom blow-molded multilayer barrier container features a pinched-in body to help protect the glued label, which is printed on clear film.
Package Case Study
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Singularly clear cups

Del Monte “Fruit Naturals” from Del Monte Foods, San Francisco, CA, are packed in an 8-oz clear cup with a fluted design.
Package Case Study
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Vacuum-sealed, self-venting entre?s

“So Easy” Sauced entreés from Hormel’s Jennie-O Turkey Store Willmar, MN, bring new convenience to consumers’ tables. The line of precooked, refrigerated entreés are the latest example of SimpleSteps™ technology (see packworld.com/ go/c071) from the Cryovac Div.
Package Case Study
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Cartons help 'nourish noggins'

In August, children’s book publisher and distributor Scholastic Inc. will begin a “Milk for Bones, Books for Brains...It’s Udderly Brilliant” program with school foodservice directors and dairy processors throughout the United States.
Package Case Study
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Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.

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