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Case Studies

The cases are tilted for two-up loading (above) to keep the cartons forward so that a vertical divider can be inserted by the ro
Machine Case Study
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Robots sweeten case packing efficiency

On two lines, Gray & Co. uses a robotic case loader positioned between an automatic case former and an automatic sealer to pack cartons into cases at rates up to 90 cartons/min.See in-plant video
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Package Case Study
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Recart takes an important step

Bonduelle, a large European marketer of canned, frozen, and fresh vegetables, plans a March 2003 launch of a variety of vegetables in the Recart™ retortable carton from Tetra Pak (Vernon Hills, IL).
Leonard Cole (above left), North York plant manager, and Nick Boragina, Concord plant manager, display cartons of IQF product at
Machine Case Study
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See Janes run

New folding-carton erecting and sealing equipment improves efficiency and lowers labor and material costs for two Janes Family Foods plants in Canada.See in-plant video
Package Case Study
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Gillette tries a tear strip

Introduced this summer, Boston-based Gillette Co.'s resealable package for all disposable razors utilizes a pressure-sensitive tape reclosure system from Sealstrip (Boyertown, PA).
Package Case Study
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UFOs land in holo cartons

Innovative Candy Concepts, Atlanta, GA, is taking candy packaging to a higher level with the introduction of UFOs.
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Pez juice launched in pouch

In the candy business, Pez in its refillable dispenser is a classic. Now Leading Brands, Inc., is marketing a Pez shelf-stable juice, in a 8.54-oz (250-mL) “no-spill” stand-up pouch topped with a collectible Pez character.
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Vial delivers eye-opening ingenuity

Arthur Lifshey, a senior fellow engineer with Merck & Co., Whitehouse Station, NJ, is the inventive mind behind the patented Ocumeter® Plus, a high-density polyethylene vial for ophthalmic products.
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Bru's big on blue PET

Recognizing that an established brand lives or dies partly on the strength of its packaging, marketers at Bru S.A. were downright picky about which PET resin to use when they introduced 50-cL (16.9-oz) bottles of natural sparkling mineral water last May.
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Top honors for package design

Libby Perszyk Kathman (Cincinnati, OH) was recently honored as the only winning package design entry in the electronics category for its strategic work on Intuit’s QuickBooks-brand software by the London International Advertising Awards committee.
Package Case Study
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Face lift proves golden for ale

Widmer Brothers, Portland, OR, brewery and distributor, returned to Hornall Anderson Design Works (Seattle, WA) to help redesign/ reposition one of its more popular Pale Ale labels.
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Very merry graphic design

Just in time for the holiday season, Smith’s Dairy is releasing Moovers Premium eggnog decorated with three of Santa Claus’ elves.
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Sensitivity--and an icon

There has been a little packaging flap around one of the images that is used on the paper wrappers for Tootsie Pops, the long-standing confection produced by Tootsie Roll Industries, headquartered in Chicago.Arnie3.jpg
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Reclosable holo bag stands out

An ice melter is repackaged in reclosable, premade stand-up bags featuring an attention-getting, full-coverage, laminated holographic substrate.
Miracle Sealant's new home-improvement retail products come in this two-layer teal-pigmented bottle with a sleeve label.
Package Case Study
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Home Depot customers receive a Miracle package

Primarily an institutional supplier, Miracle Sealants opens up new retail business thanks to new fluorinated bottles and sleeve labels.
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Glue bottle ingeniously dispenses convenience

The detail that went into the bottle for Loctite Professional Wood Worx glue is like that for a well-crafted piece of furniture.
Package Case Study
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Bayer 'enhances' tamper-resistant packs

Bayer Biological Products, Research Triangle Park, NC, has become the first company in the biological products business to introduce enhanced tamper-resistant packaging.

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