Case Studies

Package Case Study
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Twist & Pour for quarts, too

For 2003, Sherwin-Williams has begun to move several of its paint brands into new square quart high-density polyethylene containers that are similar to the gallon Twist & Pour jugs introduced last year.
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Package Case Study
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Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.
Package Case Study
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Creating a national brand

Parmalat Bakery Group recently selected Ionic Communications Group to create the branding and packaging strategy for a line of cookies marketed under the brand name Mrs.
Package Case Study
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New looks, new pouches

Looking to build on the success of its previous flexible packaging, Chicken of the Sea Intl. introduced in May a new 3-oz single-serve pouch for Albacore Tuna, Light Tuna, and Pink Salmon. In June, the San Diego company launched four varieties of 5-oz Tuna Salad Kit Singles. It also redesigned its famous Mermaid icon and improved the quality of its tuna.
Package Case Study
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Packaging redesign for potting soil

The Scotts Co. recently chose Marketing By Design, Inc. to refresh and update the packaging design of its potting soil product line. The line includes eight SKUs in multiple size recloseable plastic bags that hit the market in April.
Package Case Study
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Brewing up a new packaging design

Portland-based bottler Widmer Brothers employed Hornall Anderson Design Works to complete the brand design for a new microbrew. To help Widmer carve out a niche within the amber beer market, designers focused on the tradition of slow-paced, easy drinking that draws consumers of amber beer.
Package Case Study
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Web Plus: Interactive product matrix, reloaded

Tuscarora (www.tuscarora.com), part of SCA Global Packaging, decided it needed a way to allow potential customers to customize their search for protective packaging via the company’s Web site.
Package Case Study
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Injecting an innovative packaging solution

Syringe maker Safety 1st Medical relied heavily on suppliers for help in designing an automated packaging solution for its unique syringes.
Depending on the jar diameter, the robot selects one of six end-of-arm tool heads to pick up as many as 16 jars at once as they
Machine Case Study
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Robot reaches jar line in Puerto Rico

Automated system saves labor costs at Alcan Packaging by conveying skin-care jars from four molding machines to a four-axis robot that deftly palletizes them.
Package Case Study
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Shrinking design

Stonyfield Farm, a manufacturer of organic yogurts, redesigned its cup graphics for a more consistent look across its entire family of yogurts. Additionally, the new fat-free yogurt will be packaged in a 6-oz cup size.
Package Case Study
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Creating a brand personality

When Coca-Cola's Minute Maid Co. decided to launch its Simply Orange orange juice, it turned to MLR Design for graphics and Lipson Allport Glass & Associates for structural design.
Package Case Study
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Super-sized design

To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc, maker of Fisher nuts and other snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers to a line of nine flavors packed in various sizes totaling 18 SKUs.
Each of the three-dimensional labels for Dial's clear liquid hand soap (above right) is made up of two images: if you compare th
Package Case Study
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Dial ratchets up liquid soap packaging

A multicompany partnership combined to create new lenticular, three-dimensional labels for clear hand soap bottles.
Shown here is a sampling of TVG's new blister packs, 
including products on the far right that represent the core product line.
Package Case Study
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Blister pack components on demand

Plastic bags with preprinted header cards were too costly and too labor intensive to fill and staple shut. Thermoformed PVC blisters with ‘slider cards’ are a big improvement.
At the Ft. Dearborn facility where the Oberweis label is produced, pressman Tom Peters (left) and flexible packaging customer se
Package Case Study
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Enhancing a brand with happy cows

Armed with a design concept statement that ‘happy cows give good milk,’ label converter Fort Dearborn Co. came up with labels that build brand equity for Oberweis Dairy.
Package Case Study
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Birds Eye Foods' art management pays dividends

This summer, Rochester, NY-based Birds Eye Foods launched several new sauced frozen vegetables (shown) in flexible bags with prepress work executed through an agreement with Vertis, an integrated marketing and advertising solutions firm.

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