Intuit’s 2004 QuickBooks® financial software packaging recently received a facelift from design firm Libby Perszyk Kathman. The company increased the number of QuickBooks products from two to 15, giving LPK designers the challenge of taking recognizable brand traits and implementing them into the design, while also clearly communicating each product type and category.
It doesn’t get much more mom-and-pop than Fisher Horseradish & Mustard, run by Gideon Fisher, Sr. He heads the 20-yr-old family business on his property in Newburg, PA, where his wife has run a semi-automatic filler.
Late last year, Lewiston, ME-based White Rock Distilleries switched to full-body, shrink-sleeve labels for its 50-mL (far right in photo) line of glass-bottled premixed martinis and vodkas sold at retail and to airlines.