Case Studies

A new packaging design for GE light bulbs optimizes how information is presented on labels and the manner in which the products
Machine Case Study
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Consumers help GE see the light

Three-year project uncovers consumer frustrations in buying light bulbs and responds with a package design that takes the guesswork out of product selection.
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Slugs of Ginger Nuts in clear, cold-seal film move from rotary wheel transfer.
Machine Case Study
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Ginger Nuts go for an upgrade

Higher throughput with reduced labor costs is among the paybacks gained by United Biscuits since the firm automated its Ginger Nuts biscuit line in Carlisle, England.See video
Package Case Study
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Time indicator for perishables

Based on diffusion, Timestrip expiration date indicators show very clearly the remaining shelf life of refrigerated or frozen products.
Machine Case Study
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New packaging shines in final hurdle--consumer testing (sidebar)

With a new package design ready to roll out, General Electric took a final step that some marketers overlook. It tested the design on consumers.
Package Case Study
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Emphasizing product benefits to the 'bring-it- to-me' consumer

The label can act a versatile communications tool to keep a brand contemporary. Greg Metzger, director of marketing at Red Gold Inc., Elwood, IN, believes the label is a good place to begin in a package review when the goal is extending a longtime brand to a new generation of potential product users.
Machine Case Study
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Biota questions answered (sidebar)

Where does the name come from?The name Biota comes from “Blame It On The Altitude,” a slogan popular in the high Rocky Mountain region where Biota makes its home.
Package Case Study
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Mountain man's green bottles

That’s green as in planet-friendly packaging. Founder David Zutler is chief executive officer of BIOTA Brands of America Inc., Telluride, CO, which introduced for retail sale in October the world’s first water in bottles made of polylactide, or PLA, a polymer derived from corn that’s commercially compostable.
Package Case Study
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New look with family appeal

Bisquick’s new look for the first time in more than 10 years features graphics on packages sold nationwide. They’re part of the Bisquick campaign to bring families back to the table with a collection of new, versatile dinner recipes for today’s generation.
Package Case Study
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Glass-to-aluminum at hiOsilver

While a number of glass-to-plastic conversions have cropped up in the last few years, a glass-to-aluminum conversion is a slightly more unusual development.
On the zipper applicator module a motion controller and two servo drives control both zipper feed and the linear motor that driv
OEM Application Note
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High-speed zipper application

A two-axis motion-control package is a key component in a continuous-motion machine that applies reclosable zipper profiles at speeds to 60/min.
Machine Case Study
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Beaver Street Fisheries tests RFID waters

Radio-frequency identification systems developer Franwell and middleware vendor GlobeRanger have teamed with the Danby Group, a supply chain systems integrator, to implement an RFID compliance solution at Beaver Street Fisheries.
Package Case Study
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PLA makes splash in bottled water

Sustainable packaging received a dramatic boost as BIOTA Brands of America Inc., Telluride, CO, launched its premium spring water in bottles molded of Cargill Dow LLC NatureWorks™ polylactic acid starting in October.
At the Lynchburg, TN, Jack Daniel's plant, this rotary stretch wrapper operates at 80 loads/hr, two shifts/day. It handles the o
Machine Case Study
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Jack Daniel's toasts stretch wrapper

Jack Daniel’s Lynchburg, TN, distillery maintains efficiency and protects pallet loads of glass-bottled Tennessee sour mash whiskey with automated stretch-wrapping equipment.
Package Case Study
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Device measures bad vibes in China

In a vast country where only 25% of its roads are paved, the distribution challenges within China have long been problematic for packagers in the United States and elsewhere.
The last folded leaflet promotional label from one box was affixed to the leading label from the next box so that Cadbury could
Machine Case Study
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Leased labelers lend Cadbury Schweppes' promo 'punch'

Four machines help Cadbury’s Aspers, PA, plant economically apply fan-folded stacked labels to nearly 13 million 1-gal PET bottles for a nationwide promotion.
Package Case Study
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Electronic paperboard blister

MeadWestvaco Healthcare Packaging is licensing technology for printed “paperboard computers” from Sweden’s Cypak AG to develop its new cerepak™ electronic compliance packaging.

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