Case Studies

The two keg-shaped bottles and two of the three sizes of the barbell bottle shape were used to introduce 20 new EAS products ear
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EAS and partners show container dexterity

Five new PET bottles for nutrition supplements were created for EAS in just weeks to meet a tight timetable.
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Machine Case Study
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Uptime proves sweet for Barry Callebaut

Zürich, Switzerland-based Barry Callebaut makes chocolates and sells them around the globe to both foodservice and retail accounts. With its volumes, packaging line downtime is unacceptable.
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Cool bottles for a hot market (sidebar)

Pump effort proves fruitful
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Stand-up pouch provides billboard impact

A Texas marketer of dry mixes for frozen desserts and cocktails needed a jazzy package when it decided to crack the retail arena. A stand-up pouch filled the bill.
Tyson's scannable, bar-coded fixed weight packs--which replace random weight
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Tyson's fixed on a fixed-weight future

Tyson’s attractive, but otherwise unassuming, shrink-wrapped trays introduced in early 2003 are packed with far more than chicken.
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Coca-Cola launches aluminum 'bullet' bottle

Coca-Cola introduced last December two 12-oz Powerade noncarbonated products, Psych and Raize, in heavy-walled, brushed-aluminum bottles from Exal.
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Curvy cocktail bottles create a stir

Launched nationally in May, Rose’s Cocktail Infusions mixers from Mott’s, Stamford, CT, create differentiation from competitive products on the shelf.
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Ensure moves to a new kind of plastic

Abbott Laboratories’ Ross Products Div. has announced what it calls "the biggest innovation in this business in 30 years."
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Sealed without a kiss?

When Hamburg, Germany-based Beiersdorf wanted to improve the packaging for its Nivea Visage facial cleansing tissues, a Holland-based injection-molder developed a container using some sophisticated plastics.
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P&G switches to plastics for Folgers

Calling it a revolutionary new package for coffee, Cincinnati, OH-based Procter & Gamble introduced the AromaSeal high-density polyethylene container as a replacement for the venerable three-piece steel can for the brand’s top-selling 39-oz size.
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Twist & Pour for quarts, too

For 2003, Sherwin-Williams has begun to move several of its paint brands into new square quart high-density polyethylene containers that are similar to the gallon Twist & Pour jugs introduced last year.
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Ty Nant makes another packaging splash

This summer, Ty Nant Spring Water turned to Rexam plc to produce its latest bottles, a 375- and a 750-mL glass bottle, for its new upscale Tau brand.
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Creating a national brand

Parmalat Bakery Group recently selected Ionic Communications Group to create the branding and packaging strategy for a line of cookies marketed under the brand name Mrs.
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New looks, new pouches

Looking to build on the success of its previous flexible packaging, Chicken of the Sea Intl. introduced in May a new 3-oz single-serve pouch for Albacore Tuna, Light Tuna, and Pink Salmon. In June, the San Diego company launched four varieties of 5-oz Tuna Salad Kit Singles. It also redesigned its famous Mermaid icon and improved the quality of its tuna.
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Packaging redesign for potting soil

The Scotts Co. recently chose Marketing By Design, Inc. to refresh and update the packaging design of its potting soil product line. The line includes eight SKUs in multiple size recloseable plastic bags that hit the market in April.
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Brewing up a new packaging design

Portland-based bottler Widmer Brothers employed Hornall Anderson Design Works to complete the brand design for a new microbrew. To help Widmer carve out a niche within the amber beer market, designers focused on the tradition of slow-paced, easy drinking that draws consumers of amber beer.

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