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Case Studies

Package Case Study
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Shaped aluminum bottle energizes Snapple's Elements

Aluminum containers continue to boost the energy drink category. Elements Beverage division of the Snapple Beverage Group, White Plains, NY, is using marketing alchemy to switch bottles of its Elements energy drinks from glass to aluminum.
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Package Case Study
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Carton gives way to metallized film

This spring, don’t look for windowed paperboard sleeves of Top Flite XL or XL-2000 golf balls in telescoping paperboard cartons. In an effort to reduce solid waste and cut packaging material costs, Spalding of Chicopee, MA, is now using a metallized film to unitize three-ball sleeves of both popular brands.
Package Case Study
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Council awards paperboard excellence

A beverage carrier used by High Falls Brewing Co., Inc., and a paperboard medical device created for Thayer Medical, Inc., won the two top awards in the 60th National Paperboard Packaging Competition of the Paperboard Packaging Council (Alexandria, VA).
Package Case Study
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Award-winning design

Nantze Springs won the International Bottled Water Assn.’s Aqua Award for the Best Package Design in the medium company category for its 8.5-oz water bottle design.
Package Case Study
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Retail product release

Roto-Rooter launched what is reported to be its first consumer product, a liquid drain cleaner for home use, with package design and development assistance from One80 Design (New York, NY).
Package Case Study
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Creating a clean, new look

In February, Spot Shot, a WD-40 product, got a new look thanks to an in-house design team collaborating with Marcou Design (Monroe Township, NJ).
Package Case Study
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Color-shifting tottles make a splash

A colorant used in two-layer HDPE tottles and other containers of Fiji Blend tanning products produces an attention-getting color shift...just like a tan.
Package Case Study
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Convenience is key (sidebar)

Shaking away cat litter odors
Nestlé is testing this new 18-lb bag, which is easier for consumers to carry and store. Nestlé is looking for pet-food pac
Package Case Study
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Convenience is key

Pet-food manufacturers discuss the future of packaging and how innovation, customer convenience, and ease-of-use fit in with upcoming packaging plans.
Step 1 - Book orders and corrugated T-blanks in the machine's infeed.
Machine Case Study
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No more changeover

Software and servos permit specialized machine to package random-sized orders of books and CDs at 30 packages/min. See in-plant video
Package Case Study
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Sleeve labels deliver 'Black Magic'

The Black Magic brand of auto care products “has heritage and equity in its shine” characteristics, says Jeffrey Lack, group manager of innovations for Shell Lubricants.
Package Case Study
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Pickle tub packs foodservice benefits

A shelf-stable, high-density polyethylene container of sliced pickles from Dean Foods, Franklin Park, IL, ensures that Oakbrook, IL-based McDonald’s operators and its customers are well served.
Package Case Study
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Candy and coffee team up

If Seattle-based Starbucks is synonymous with fine coffee, Brown & Haley, Tacoma, WA, has a similar cachet with its Almond Roca candy. Beginning this year, the two organizations are teaming up as B&H produces Mocha Roca Coffee Buttercrunch in distinctive packaging for exclusive sale at Starbucks outlets.
Package Case Study
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Outsourcing adds new dimension to software pack

X3D Technologies, New York City, created an exciting new software program last year that transforms computer images from two- to three-dimensional.
Package Case Study
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Thermoforming proves swell for Jo-El

“Hardware manufacturers were not known for offering consumer-friendly packaging in the past,” admits Benny Vestergaard, logistics manager of Jo-El Electric A/S, Odense, Denmark.
Package Case Study
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Looks great, costs less

Better on-shelf appearance at minimal cost. That’s what Data Viz of Milford, CT, receives from the paperboard carton it specified for its new Conversion Plus suite of data-conversion software.

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