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Case Studies

Secure seal and great shelf impact.
Package Case Study
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Packaging sets antacid product apart

With an estimated 25 million people in the United States suffering from heartburn and indigestion daily, Relief OTC™ set out to create a fast-acting liquid antacid to help these consumers.
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VERSATILE EOAT. The specially designed vacuum EOAT for the empty-can depalletizer can handle a range of surfaces, including slip-sheets, plastic pallets, and steel cans without cross contamination.
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Integrated controls ease programming, troubleshooting

Coating Systems company adds palletizing equipment that integrates PLC and robot controls for ease of operation.
MULTIFUNCTION EOAT. The robot not only picks and places lay-flat flexible pouches into the stainless-steel trays, but it also transfers empty trays onto the stack for filling.
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From zero to 10 robots in 2.5 years

Olive producer adds robot to transfer pouched product to trays for delivery to retort system. Success leads to further investments in robotics.
The Model R700 ADABOT-LV, used at Great Lakes Cheese to case-pack pouched product, is designed for retail-ready applications as well as conventional lay-flat and horizontal formats.
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Robots meet special needs of sliced cheese

Ohio’s Great Lakes Cheese adds pick-and-place robots for its shingled cheese packs and for pouched cheese placed in retail-ready cases.
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Gummi 'burgers' assembled, packaged at 540/min

German candy maker Trolli GmbH installs fully automated packaging line equipped with multiple robots for its mini gummi-burger line.
Hasbro packaged a special Easy-Bake Ultimate Oven for the brand’s 50th anniversary in a disruptive manner, targeting both girls and boys.
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Category disruptors: You break it, you own it

Consumer brands that dare challenge the expected need to deliver their products in category-disruptive packaging. Breaking the status quo helps brands to own their categories; it’s what leaders do.
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Redesign writes new chapter for BIC pens

BIC updates the packaging for its Ball Pen Classic portfolio with graphics that retain its number-one share position, while better differentiating its four product lines.
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Vibrant packaging illuminates the flavor of allergy-free foods

A new line of allergy-free foods from U.K. company Tanfield uses bright colors and ingredient icons for its packaging to convey that allergy-free is more than ‘free-from.’
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A bold new design for Cadbury Hot Chocolate

Mondelez’ Cadbury Hot Chocolate portfolio gets a makeover that helps reinvigorate the brand’s legendary status, while making it easier for consumers to navigate the brand on shelf.
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Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.
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New pack design for veggie-based muffins and soufflés debuts

Garden Lites updates the graphics for its cartons of vegetable-based muffins and soufflés to highlight the products’ nutritional benefits and provide appetizing product photos.
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Robots continue to penetrate the plant floor

Advances in technology make robots more appealing to CPGs looking for greater packaging line speeds, reduced labor costs, and increased accuracy and efficiency.
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
New bread bag is made from renewable resources.
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New sustainable bread bag

Hovis Limited, a vertically integrated baking and flour milling business in the U.K., is the first to commercialize a polyethylene bread bag made primarily from renewable resources.
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Graphic redesign for Philly Cheesesteak focuses on authenticity

A complete redesign of the packaging graphics for handcrafted heat-and-serve deli sandwiches focuses on the artistic and emotive side of the brand and adds clarity and consistency.
Dog Tag Brewing launches beer honoring America’s fallen warriors
Package Case Study
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Dog Tag Brewing launches beer honoring America’s fallen warriors

Unique can images made possible using special printing technology tell the story of 12 fallen warriors.

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