Case Studies

Personal Care Packaging

The ink-jet coder print lot code numbers on-demand, on a range of label sizes and types, using either water- or solvent-based in
Machine Case Study
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Cosmetic compacts labeled and coded

Co-manufacturer/packager of cosmetics replaces a manual label application process for compacts with an ink-jet coder and label applicator to increase speed, minimize waste.
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Diptyque1
Package Case Study
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Simple, elegant tubes introduced for luxury amenities brand

Parisian perfumer diptyque introduces its luxury amenities collection in a new 40-mL tube in addition to a bottle to offer properties more flexibility.
Marchesa’s 2013 Fall Runway Collection
Package Case Study
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Grooming tool graphics inspired by high-end couture

Marrying high-end couture with product innovation, a limited-edition line of beauty tools from Revlon was quickly plucked off store shelves in Fall 2013, with graceful, feminine decorations inspired by fashion designer Marchesa’s 2013 Fall Runway Collection driving impulse purchases.
Striking color range for new hair care line.
Package Case Study
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Makeover for hair care range

Striking color variety is the key distinguishing packaging characteristic on a new range of Be Gorgeous shampoos, conditioners, and hair enhancing products from Phil Smith Haircare, available exclusively in the Sainsbury’s chain of supermarkets.
Fa
Package Case Study
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Aerosol can has 15% less aluminum than standard package

Henkel Beauty Care updates the aluminum aerosol can for its Fa deodorant brand, using a new structure that is 15% lighter than a standard aluminum aerosol package.
Fast Orange 1
Package Case Study
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Rocker cap speeds handwash dispensing

Mechanics and DIYers will appreciate the new disc-top rocker closure used for Fast Orange waterless hand cleaner that allows for one-hand opening and dispensing.
Patricks haircare products
Package Case Study
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Premium package is inspired by luxury brands

Patrick Kidd had a very clear vision of the package design he wanted for his debut line of Patricks premium hair styling products for men—and nothing less would do, he admits.
Fusion ProGlide
Package Case Study
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Gillette reimagines the shave gel bottle

Claiming to have solved one the most common morning arguments that couples have, Gillette has reengineered the aluminum bottle for men’s shave gel to eliminate the mess associated with shaving.
PERFORATED PET. The PET blister has a perforation that runs around its entire perimeter.
Package Case Study
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Gillette presses the limits of thermoforming

A perforated PET lid plus easy-open tear tab is what men get in Fusion ProGlide Flex Ball, while a razor for ladies includes a PET lid that’s printed and then formed in register.
Jack Black 1
Package Case Study
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Flask-shaped bottle lends masculinity to haircare line

Packaging for a new line of haircare products for men from Jack Black follows the company’s three-part formula for product success: simplicity, quality, and masculinity.
GG1
Package Case Study
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Redesigned sunscreen label conveys brand essence

Clearing the clutter on the label for its line of mineral-based sunscreen products, Goddess Garden Organics emphasizes the brand while organizing product benefits.
New design
Package Case Study
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Amway haircare rebranding brings global appeal

In a complete redesign of the packaging for its Satinique haircare line, Amway creates a vibrant, elegant, and easily navigable system expressly designed for a global audience.
The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.
Package Case Study
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Tissue box designs encourage self-expression

To excite consumers’ creative side, fashion designer Betsey Johnson creates bright and bold graphics in four themes for Kleenex brand facial tissue.
Package Case Study
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Loop-and-hook closure keeps bath salts fresh

Dr Teal’s selects a VELCRO closure for a flexible pouch holding its Epsom Salt Soaking Solutions product. The closure offers consumer convenience and product protection.
Unilever Dry Spray Antiperspirants
Package Case Study
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Custom actuators deliver dry spray antiperspirant

Unilever introduces dry spray antiperspirant to the U.S. market, launching it across five brands and 27 variants, each housed in its own custom-designed bottle with actuator.

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