Case Studies

Personal Care Packaging

Fast Orange 1
Package Case Study
|

Rocker cap speeds handwash dispensing

Mechanics and DIYers will appreciate the new disc-top rocker closure used for Fast Orange waterless hand cleaner that allows for one-hand opening and dispensing.
E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
Patricks haircare products
Package Case Study
|

Premium package is inspired by luxury brands

Patrick Kidd had a very clear vision of the package design he wanted for his debut line of Patricks premium hair styling products for men—and nothing less would do, he admits.
Fusion ProGlide
Package Case Study
|

Gillette reimagines the shave gel bottle

Claiming to have solved one the most common morning arguments that couples have, Gillette has reengineered the aluminum bottle for men’s shave gel to eliminate the mess associated with shaving.
PERFORATED PET. The PET blister has a perforation that runs around its entire perimeter.
Package Case Study
|

Gillette presses the limits of thermoforming

A perforated PET lid plus easy-open tear tab is what men get in Fusion ProGlide Flex Ball, while a razor for ladies includes a PET lid that’s printed and then formed in register.
Jack Black 1
Package Case Study
|

Flask-shaped bottle lends masculinity to haircare line

Packaging for a new line of haircare products for men from Jack Black follows the company’s three-part formula for product success: simplicity, quality, and masculinity.
GG1
Package Case Study
|

Redesigned sunscreen label conveys brand essence

Clearing the clutter on the label for its line of mineral-based sunscreen products, Goddess Garden Organics emphasizes the brand while organizing product benefits.
New design
Package Case Study
|

Amway haircare rebranding brings global appeal

In a complete redesign of the packaging for its Satinique haircare line, Amway creates a vibrant, elegant, and easily navigable system expressly designed for a global audience.
The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.
Package Case Study
|

Tissue box designs encourage self-expression

To excite consumers’ creative side, fashion designer Betsey Johnson creates bright and bold graphics in four themes for Kleenex brand facial tissue.
Package Case Study
|

Loop-and-hook closure keeps bath salts fresh

Dr Teal’s selects a VELCRO closure for a flexible pouch holding its Epsom Salt Soaking Solutions product. The closure offers consumer convenience and product protection.
Unilever Dry Spray Antiperspirants
Package Case Study
|

Custom actuators deliver dry spray antiperspirant

Unilever introduces dry spray antiperspirant to the U.S. market, launching it across five brands and 27 variants, each housed in its own custom-designed bottle with actuator.
Package Case Study
|

Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.
P&G’s trapezoidal carton wins PPC honors
Package Case Study
|

P&G’s trapezoidal carton wins PPC honors

Diamond Packaging earns Gold Award with this custom-designed carton with trapezoidal structural design and multi-layered, diamond-shaped holographic foil pattern.
Package Case Study
|

Minimize global warming while soothing diaper rash

A new pediatric product from Mission Pharmacal, Dr. Smith’s Diaper Rash Spray in an aerosol can uses a propellant that offers a near-zero Global Warming Potential.
Package Case Study
|

Skincare balm comes in 3D-printed, PLA container

Anita’s Balm founder brings package manufacturing in-house, creating a custom twist-up container resembling a mini amphora jar, made from compostable PLA resin.
Miists1
Package Case Study
|

Travel light with ultra-slim personal care packs

A new credit card-sized, portable liquid container for on-the-go personal care products recently launched by Miists Intl., LLC of Phoenix just might be the thinnest, most convenient travel pack on the market.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.