Case Studies

Personal Care Packaging

SMALL FOOTPRINT. Though the old (left) and the new (right) packs both hold eight razors, the food print of the new pack is dramatically smaller.
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Redesigned blister brings benefits throughout supply chain

By reducing depth of draw on a PVC thermoform, Energizer Holdings generated operating efficiencies and cost savings galore while racking up some serious sustainability points.
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New Eufora Smooth'n collection
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Custom hair care bottle radiates elegance

The reorganization of salon hair care brand Eufora into four collections prompts a package redesign that builds on an existing structure, but adds a simple, elegant ‘waterfall’ feature.
Skincare kit package delivers differentiation
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Skincare kit package delivers differentiation

MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.
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Sturdy box withstands e-commerce shipping demands

A new subscription service for men’s grooming products in the U.K. uses a custom-designed box, sturdy enough for shipping, while providing a positive brand experience.
Clear dispenser shape offers differentiation for eyedrop pack
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Clear dispenser shape offers differentiation for eyedrop pack

Rohto Cool Max introduction adds variety to eyedrop packaging.
PACK UNLOADING. On the 100-pack/min line, finished blister packs are removed from the blister-sealing machine via a ceiling-mounted robot and are placed in front of sensors for inspection.
Machine Case Study
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L'Oréal embraces automation for new blister-sealing lines

Multiple robots help pick-and-place blister packs of L’Oréal’s Baby Lips line of lip balms on two lines running 50 and 100 packs/min.
New look for Suneva Medical's Regenica skin care packaging
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New look for Suneva Medical's Regenica skin care packaging

Rebranded line aims to help physicians attract patients to the power of growth factors as part of skin care regimen.
Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Package Case Study
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Soothing style calms tanning product fears

Package graphics for a new tanning lotion/skincare line feature a pattern of undulations, like swaths of silk, in hues of teal, gold, and magenta to convey a calming experience.
Clear PET carton is great for a combo pack.
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Clarity, quality, and better logistics

A clear PET carton with tuck-in top and tuck-in bottom is just right for displaying a combo pack.
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New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
Package Case Study
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Gillette pushes new thermoforming technology

A patented approach combines flexo printing and thermoforming in register to produce a tactile quality that really makes this thermoformed PET blister stand out.
Machine Case Study
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Print-and-apply labelers suit new repackaging operations

For its new repacking operations, Beiersdorf UK selects print-and-apply labelers able to print high-resolution barcodes, text, and graphics for Retail Ready Packaging.
Package Case Study
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Wooden block holds Wild Forest fragrance

Created to reflect the balance of urban cityscape and natural environment, packaging for men’s fragrance Wild Forest comprises a glass bottle held within a wooden container.
Package Case Study
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Understated bottles are beautiful for body wash

Apple & Bears Cosmetics selects clean, gloss-white PET bottles for its natural and organic Luxury Body Wash products.

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