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Case Studies

Personal Care Packaging

Package Case Study
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Enhanced zipper supports cheese's positioning

Consumers equate product quality with package quality.
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Package Case Study
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Toblerone anniversary packs shimmer with foil

Swiss converter uses high-speed foil-stamping equipment for limited-edition packaging that celebrates Toblerone’s 100th anniversary with a burst of fireworks graphics.
Package Case Study
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ICI paints new picture of convenience

For do-it-yourself painters, appropriate flow rate and contamination avoidance are essential for a successful project.
Package Case Study
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Tea with a twist: on-can photography

With improving printing techniques, photo-quality images are beginning to appear on packaging on shelves around the store.
Package Case Study
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Medicinal packs differentiate personal care products

Groganics line of personal care products employ medicinal appearance to PET bottles and jars.
Package Case Study
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Gillette shaves material from razor packs

P&G company changes from traditional clamshells to a tear-resistant combination structure.
Package Case Study
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Five ideas for sustainable design

There is no one right approach, but our cross-functional experts agree that any attempt requires homework and the need to extend a branding strategy rather than replace it.
Package Case Study
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Interlocking bottles blend face and body tanning

New bronzing tan-accelerator line Body Drench 2 Timer provides products for both the face and body in a single-footprint, dual-container package.
Package Case Study
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Shape as brand message form leaves competitors in the dust

Shelf Impact! has been talking to a lot of package-design consultants who track trends such as the use of color and shape, and the consensus is that more brand owners are beginning to “get it” about using shape not just for shape’s sake, but to work holistically with graphic elements to convey brand meaning.
Package Case Study
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Dawn's dual-product package differentiates brand

Packagers unwilling to invest in innovative, smart packaging will be the ones whose products are left on the shelf, advises smart packaging consultant Dr. Paul Butler.
Package Case Study
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Tanning line saturated in 360-deg color

Full-body shrink-sleeve labels adorn slender-neck bottles to create a stir.
Package Case Study
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Stunning graphics enhance the treasures on beverage cans

Razor-sharp graphics are among a brand marketer’s best assets in creating the “wow” factor on packaging to boost product sales.
Machine Case Study
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Two new lines handle manicure, pedicure products with ease

OPI makes short work of increased product demand with the addition of a tube-filling line and a new monobloc filler/capper with a unique bottle-feeding system.
Package Case Study
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'Kangaroo tub' nests small bottle

HDPE tub has indent for 4-oz bottle that had been affixed with tape.
Package Case Study
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Single-use caulk packs debut

GE Caulk Singles replace squeeze tubes and caulk guns for convenient, on-the-go application.

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