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Case Studies

Personal Care Packaging

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La Senza extends lingerie branding into fragrance packaging

La Senza, a well-known lingerie retailer in Canada and 30 other countries, has extended the brand into fine fragrances with La Seduction.
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BEFORE & AFTER. Shown below left is the perforated case that came before the tray-plus-hood format above. On-shelf presentation
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P&G optimizes its shelf-ready packaging

Packaging professionals at P&G’s Schwalbach, Germany, office have greatly improved the shelf-ready secondary packs used for feminine care products.
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A new face for Clean & Clear skincare line

In updating the packaging for its Clean & Clear line of skincare products to contemporize the brand and harmonize its global packaging structures, Johnson & Johnson says it used its consumer-recognized logo as a springboard for the design.
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Imagery, tactility add dimension to U.K. beauty brand

Cosmetics company breaks the mold and category conventions through emotive cues and “attitude” with a new line of cosmetics.
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Shelf impact

 
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Skincare products get green packaging

Organicare's cartons are stylish and eco-friendly.
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Kit package helps patients recover

New XTRAC® Laser Post-Procedure Kit is sold to doctors, who sell the treatment kits to their patients.
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Contemporizing a classic brand, with a 10% sales spike

 It is possible for a flagging iconic brand to become relevant again to consumers.
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5-lb bag offers handle and spout

 Retailers’ requests result in a smaller, value-added bag for EcoTraction from Earth Innovations.
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Squeezable pouch is perfect for Squish'ems!

 A new vitamin-enriched fruit snack from Dole Packaged Foods Canada encourages kids to squeeze and slurp their food.
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Brown sugar stays soft in a premeasured pouch

Imperial Sugar breaks from the commodity pack, introducing brown sugar in 1/4-cup pouches.
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Enhanced zipper supports cheese's positioning

Consumers equate product quality with package quality.
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Toblerone anniversary packs shimmer with foil

Swiss converter uses high-speed foil-stamping equipment for limited-edition packaging that celebrates Toblerone’s 100th anniversary with a burst of fireworks graphics.
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ICI paints new picture of convenience

For do-it-yourself painters, appropriate flow rate and contamination avoidance are essential for a successful project.
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Tea with a twist: on-can photography

With improving printing techniques, photo-quality images are beginning to appear on packaging on shelves around the store.

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