Personal Care Packaging

 It is possible for a flagging iconic brand to become relevant again to consumers.

 A new vitamin-enriched fruit snack from Dole Packaged Foods Canada encourages kids to squeeze and slurp their food.

Consumers equate product quality with package quality.

For do-it-yourself painters, appropriate flow rate and contamination avoidance are essential for a successful project.

Groganics line of personal care products employ medicinal appearance to PET bottles and jars.

There is no one right approach, but our cross-functional experts agree that any attempt requires homework and the need to extend a branding strategy rather than replace it.

Shelf Impact! has been talking to a lot of package-design consultants who track trends such as the use of color and shape, and the consensus is that more brand owners are beginning to “get it” about using shape not just for shape’s sake, but to work holistically with graphic elements to convey brand meaning.