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Case Studies

Personal Care Packaging

Rausch
Package Case Study
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Rausch selects tube for its 'Body Lotion Sensitive'

Swiss firm Rausch applies a “velvet” soft-touch finish for tubes, which replace bottles for this product.
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AIMCAL_Kleenex
Package Case Study
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Kleenex pack wins AIMCAL award

A holiday package for Kleenex tissues from Neenah, WI-based Kimberly-Clark Corp. was named Product of the Year in this year’s awards competition sponsored by the Association of International Metallizers, Coaters and Laminators (AIMCAL).
Dial_NutriSkin_bottles
Package Case Study
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Custom bottle, closure shape Dial's entry into lotions

The category is crowded, with a lot of ‘me-too’ packaging. The gentle curves on Dial NutriSkin’s bottle and closure provide both findability and functional benefits.
Sensodyne
Package Case Study
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GSK's new Sensodyne pack bubbles with tactile feel

Oral care packs utilize a 3D feature that simulates the effect of looking at a life-like model of a tooth, close-up images that describe product benefits, and a bevelled carton edge.
Kandoo_Pampers
Package Case Study
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Kandoo kid packs take NACD's top honor

New design transforms the Pampers Kandoo brand to enable play, with packages that make the kids’ personal care products accessible in the car or bathroom.
Package Case Study
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Dynamic labels give Australian Gold lotions stopping power

Australian Gold regularly creates new indoor tanning products, and keeps the packaging fresh as well, to create a sense of anticipation for new product launches.
Package Case Study
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Film for bulk liquids earns Gold for Packaging Excellence

Liquiflex® Advance™ films for bulk liquids is designed to replace metal foodservice cans or traditional bulk liquid films. The 13-layer Liquiflex film generates 96% less waste than cans and up to 30% less waste than other films, and includes redundant nylon and ethylene vinyl alcohol layers for strength and resistance. It is manufactured by Curwood Inc., a Bemis company.
Laura_Mercier
Package Case Study
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Laura Mercier provides custom options for cosmetics pack

Alternative pan inserts and lid-embellishment options create different looks for the limited-edition Luxe Color palette.
SunPure_Beauty
Package Case Study
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HDPE ovals provide trendy look for haircare line

SunPure Beauty line attracts salon customers with luxury look.
Machine Case Study
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Forecasting drives co-packer use

Stila Cosmetics produces distinctive packaging while also answering the need for speed by planning strategically for purchasing components through its contract packagers.
FAST AND DISTINCTIVE. "The cosmetics industry is very much led by innovation and who can get it to market fast, so we look for w
Machine Case Study
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Supply chain helps Stila Cosmetics achieve the 'fashion-forward' look

Frequent package changes, including seasonal packs, are the norm at the California-based company. Contract manufacturers and packagers deliver on the need for speed.
Package Case Study
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Refreshed packs reflect improved Luvs diaper

 
NO-LABEL LOOK
Package Case Study
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Savvy marketers are leaning on value-added labels

Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
Package Case Study
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Innovative bathroom tissue carton earns AmeriStar award

The opportunity: Develop a convenient, innovative package to encourage consumer acceptance of tissue products made from recycled material.
Package Case Study
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Recyclable holographic effect puts the 'wow' in Gillette razor

The "trifecta" in package design today is a package that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs.

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