Case Studies

Personal Care Packaging

Paul_Mitchell_Awapuhi
Package Case Study
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Black packaging for shampoo and skin care

Originally packaged in a plastic white bottle with black lettering, black is now the look for Awapuhi Wild Ginger brand from Paul Mitchell hair care products.
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Cognex_IWK_Verpackungstechnik
Machine Case Study
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German firm uses machine vision for toothpaste tube inspection

Toothpaste helps you maintain healthy, attractive, and clean teeth, but only in recent years have vision systems been used to check whether the actual product packaging is clean and safe before the toothpaste tubes are filled.
Essential_Extracts
Package Case Study
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30% PCR PET for Marks & Spencer HBA bottle

Launched recently in the UK, a 300-mL PET bottle for Marks & Spencer’s Essential Extracts personal care range incorporates 30% Post-Consumer Recycled material.
Romaco_Unipac
Machine Case Study
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Colomer Italy gains filling, contract packaging efficiencies

Hair color producer improves OEE and contract manufacturing capabilities by repositioning its tube-filling line directly underneath the mixing vessels.
Package Case Study
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Recyclable airless dispenser a winner for cosmetic applications

A Gold winner demonstrating innovation and sustainability, the Eden all-plastic airless cosmetic dispenser from Aptar.
Package Case Study
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Gillette razor packs made of renewable-fiber molded tray

Bamboo and bulrush form the basis of new packaging for Procter & Gamble’s Gillette Fusion ProGlide razor, a DuPont Diamond award winner for Excellence in Innovation, Cost/Waste Reduction, and Sustainability.
Wally_Bath
Package Case Study
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Chinese firm employs consultant for health and beauty packaging

Wally Bath products marketed internationally in newly designed packaging from brand and design consultant.
Package Case Study
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Russian toothpaste carton goes 'green'

Bionica is said to contain 94.2% natural components.
Carols_Daughter_Monoi
Package Case Study
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Custom packaging lends upscale look to ethnic hair care products

‘Food for hair’ concept employs bottles that evoke jam jars and salt shakers.
Rausch
Package Case Study
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Rausch selects tube for its 'Body Lotion Sensitive'

Swiss firm Rausch applies a “velvet” soft-touch finish for tubes, which replace bottles for this product.
AIMCAL_Kleenex
Package Case Study
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Kleenex pack wins AIMCAL award

A holiday package for Kleenex tissues from Neenah, WI-based Kimberly-Clark Corp. was named Product of the Year in this year’s awards competition sponsored by the Association of International Metallizers, Coaters and Laminators (AIMCAL).
Dial_NutriSkin_bottles
Package Case Study
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Custom bottle, closure shape Dial's entry into lotions

The category is crowded, with a lot of ‘me-too’ packaging. The gentle curves on Dial NutriSkin’s bottle and closure provide both findability and functional benefits.
Sensodyne
Package Case Study
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GSK's new Sensodyne pack bubbles with tactile feel

Oral care packs utilize a 3D feature that simulates the effect of looking at a life-like model of a tooth, close-up images that describe product benefits, and a bevelled carton edge.
Kandoo_Pampers
Package Case Study
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Kandoo kid packs take NACD's top honor

New design transforms the Pampers Kandoo brand to enable play, with packages that make the kids’ personal care products accessible in the car or bathroom.
Package Case Study
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Dynamic labels give Australian Gold lotions stopping power

Australian Gold regularly creates new indoor tanning products, and keeps the packaging fresh as well, to create a sense of anticipation for new product launches.

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