Case Studies

Personal Care Packaging

Frezyderm
Package Case Study
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Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
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Package Case Study
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Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Package Case Study
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Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Mega Weleda
Package Case Study
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Self-closing pump serves Weleda’s new BIB body lotions

Lends users a 360-degree application, exact dosing, and efficient evacuation as part of a bag-in-bottle system.
YSL
Package Case Study
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Glass provides striking appearance for anti-aging product line

Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.
Cartoned products are secured in three-packs, using paper bands.
Machine Case Study
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Banded bundles replace shrink film wraps

Banding equipment slashes energy and packaging material costs, while also reducing both floor-space and environmental footprints.
Airless dispensers
Package Case Study
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Airless dispensers for lotions

Faran Cosmetic, maker of Nature Scent skin and personal care products, has selected airless dispensers for its newest line of hand creams and body lotions.
Guthy Renker
Package Case Study
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Guthy-Renker selects airless system for skin crème

Direct sales company uses 15- and 30-mL pumps for new Meaningful Beauty Cindy Crawford Anti-Aging Crème Serum.
Pearlescent toned HDPE bottles represent a complete redesign.
Package Case Study
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L'Oreal shampoo line gets a whole new look

L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
New package retains some pink but relies heavily on black.
Package Case Study
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Panasonic personal grooming tools return to Target in new packaging

Panasonic's line of feminine power hand-held personal tools--encompassing a three-head razor, a four-head razor, and an epilator--recently returned to Target stores in newly redesigned packaging.
Package Case Study
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Hand sanitizer packaging designed with environment in mind

Hand-sanitizer dispensing system employs refill packs made from recyclable PET that uses 30% less material than HDPE; pumps are removable for recycling.
The arrow indicator in the corner of the label tells consumers where to peel.
Package Case Study
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P-s label carries info inexpensively

Oriflame Cosmetics needed a p-s label that could carry lots of info without costing too much or adding unacceptably to the solid waste stream. Superpeel was just the ticket.
Sleek, pinch-waisted bottle structures convey a flowing feminine silhouette.
Package Case Study
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'Revolutionary' package design refresh for Summer's Eve feminine hygiene products

A complete transformation for Summer’s Eve’s feminine hygiene products packaging brings brand relevancy to a new generation of users.
Package Case Study
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Colors convey brand essence

Muted colors capture natural spirit of seaweed-based personal care line.
Package Case Study
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Nautical theme inspires vintage graphics for soap pack

Inspired by old-world utilitarian objects that were built to last, IZOLA of New York City has carefully curated a whimsical collection of bathroom accessories that combines functional everyday staples with antiquity. The IZOLA collection is offered in five distinct themes, one of which, Maritime, uses a nautical motif.

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