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Case Studies

Personal Care Packaging

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Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
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Tubes have post-consumer PE.
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PCR polyethylene tubes

Formulated by master herbalist Sebastian Pole, Pukka Ayurveda is an exciting collection of new naturally active organic skincare containing super concentrated plant extracts.
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Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
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Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Mega sun care
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Airless dispensers for sun care products

The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.
RPC skn
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U.K. skincare clinic selects dispenser pack

User-friendly pack complements other packs in the skincare treatment family, adds shelf appeal and strengthens branding efforts.
Vaseline Blue Marlin
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Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
Frezyderm
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Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
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Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
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Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Mega Weleda
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Self-closing pump serves Weleda’s new BIB body lotions

Lends users a 360-degree application, exact dosing, and efficient evacuation as part of a bag-in-bottle system.
YSL
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Glass provides striking appearance for anti-aging product line

Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.
Cartoned products are secured in three-packs, using paper bands.
Machine Case Study
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Banded bundles replace shrink film wraps

Banding equipment slashes energy and packaging material costs, while also reducing both floor-space and environmental footprints.
Airless dispensers
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Airless dispensers for lotions

Faran Cosmetic, maker of Nature Scent skin and personal care products, has selected airless dispensers for its newest line of hand creams and body lotions.
Guthy Renker
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Guthy-Renker selects airless system for skin crème

Direct sales company uses 15- and 30-mL pumps for new Meaningful Beauty Cindy Crawford Anti-Aging Crème Serum.

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