Case Studies

Personal Care Packaging

Carton features easy-opening tape.
Package Case Study
|

Tape shows clear benefits

Personal care giant Unilever likes the easy-opening characteristics of a special tape it’s using for a new men’s grooming multipack offer in Chile.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Mega Doctor Babor
Package Case Study
|

Skin care brand selects airless dispensing

DOCTOR BABOR products are easy to dispense, evacuate, and include recyclable packaging components.
Packaging is made from renewable resources.
Package Case Study
|

Facial wipes in 'green' packs

Emerging organic skincare company Ecocare says it has launched eco-friendly facial wipes in eco-friendly packaging.
Package Case Study
|

Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
Tubes have post-consumer PE.
Package Case Study
|

PCR polyethylene tubes

Formulated by master herbalist Sebastian Pole, Pukka Ayurveda is an exciting collection of new naturally active organic skincare containing super concentrated plant extracts.
Package Case Study
|

Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
|

Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Mega sun care
Package Case Study
|

Airless dispensers for sun care products

The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.
RPC skn
Package Case Study
|

U.K. skincare clinic selects dispenser pack

User-friendly pack complements other packs in the skincare treatment family, adds shelf appeal and strengthens branding efforts.
Vaseline Blue Marlin
Package Case Study
|

Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
Frezyderm
Package Case Study
|

Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
Package Case Study
|

Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Package Case Study
|

Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Mega Weleda
Package Case Study
|

Self-closing pump serves Weleda’s new BIB body lotions

Lends users a 360-degree application, exact dosing, and efficient evacuation as part of a bag-in-bottle system.
YSL
Package Case Study
|

Glass provides striking appearance for anti-aging product line

Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.