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Case Studies

Personal Care Packaging

Tom's Wicked Cool
Package Case Study
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Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.
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Ansell Reverse
Package Case Study
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Total makeover for Ansell personal lubricants

Structural and graphics packaging improvements earn awards.
Empty tubes are picked from boxes by the robot’s twin-row end effector and placed in the filler’s pucks.
Machine Case Study
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Norway's Ello turns to robots for an automation solution

Filling, insertion into trays, secondary packaging, and palletizing of tubes is done at 155 tubes/min by a tightly integrated series of robotic systems that require only one operator.
Package Case Study
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Nourish organic skincare line rooted in earth-friendly benefits

While product uses 100% organic ingredients, packaging contains a minimum of 25% recycled content and is recyclable.
Purex Ultra, before and after
Package Case Study
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Toilet tissue graphics blossom

Design firm takes bud of graphic design for Purex bathroom tissue packaging and brings it to full bloom for maximum impact on shelf.
Package Case Study
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Fragrance carton presents printing challenges

New carton for Elizabeth Arden’s Sunflowers fragrance uses multiple printing techniques requiring strict color maintenance and tight registration during converting.
Boots No7
Package Case Study
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Boots No7 celebrates 77th anniversary with skincare relaunch

Color-coded packaging helps the pharmacy-led health and beauty group’s redesign of anti-aging products and introduction of new products in the U.S.
Softlips gift pack
Package Case Study
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Mentholatum touts Softlips gift packs for the holidays

Lip balm 'to and from' packs aim to entice consumers to purchase them as gifts for under $5.
Package Case Study
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New soap bottles partially sourced from ocean plastic

Eco-conscious household/personal care products maker Method offers limited-edition soap in bottle made from ocean-recovered and PCR HDPE plastic.
L'Oreal Rexam
Package Case Study
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L’Oreal Paris compact launches in U.S.

ABS screw cap embossed with L’Oreal Paris logo, integral liner, and crystalline, glass-like PETG jar deliver stunning appearance for make-up compact.
Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
Innisfree Forest for Men draws its inspiration from the dewy forests of Jeju Island.
Package Case Study
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The yin-yang of natural personal care

Two contrasting takes on natural personal care product lines from Asia find their inspiration from nature, with one dark and mysterious, the other light and airy.
Carton features easy-opening tape.
Package Case Study
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Tape shows clear benefits

Personal care giant Unilever likes the easy-opening characteristics of a special tape it’s using for a new men’s grooming multipack offer in Chile.
Mega Doctor Babor
Package Case Study
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Skin care brand selects airless dispensing

DOCTOR BABOR products are easy to dispense, evacuate, and include recyclable packaging components.
Packaging is made from renewable resources.
Package Case Study
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Facial wipes in 'green' packs

Emerging organic skincare company Ecocare says it has launched eco-friendly facial wipes in eco-friendly packaging.

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