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Case Studies

Personal Care Packaging

Northstar’s new lip balm line relies on pucks to keep the slender containers upright during the filling and capping process.
Machine Case Study
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Automation and in-house digital printing drive this contract manufacturer

First came an automated line for lip balm, which was followed by last year’s installation of a liquid line for lotion and sanitizers. Growth—and Kisstixx—came as a result.
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For Australian Gold, the new Fasson Curvy film label created approximately 40% more labeling area.
Package Case Study
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New sun-care bottle label offers 'Curve Appeal'

New enhanced label designed to fit the curved edges of Australian Gold’s Moisture Max 30 sun-care product package leads to a 5% increase in product sales.
The 75-mL container holds the same amount of spray as the conventional 150-mL format.
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Unilever shakes up the aerosol world

Unilever has launched what it calls “the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.”
Tom's Wicked Cool
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Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.
Ansell Reverse
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Total makeover for Ansell personal lubricants

Structural and graphics packaging improvements earn awards.
Empty tubes are picked from boxes by the robot’s twin-row end effector and placed in the filler’s pucks.
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Norway's Ello turns to robots for an automation solution

Filling, insertion into trays, secondary packaging, and palletizing of tubes is done at 155 tubes/min by a tightly integrated series of robotic systems that require only one operator.
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Nourish organic skincare line rooted in earth-friendly benefits

While product uses 100% organic ingredients, packaging contains a minimum of 25% recycled content and is recyclable.
Purex Ultra, before and after
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Toilet tissue graphics blossom

Design firm takes bud of graphic design for Purex bathroom tissue packaging and brings it to full bloom for maximum impact on shelf.
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Fragrance carton presents printing challenges

New carton for Elizabeth Arden’s Sunflowers fragrance uses multiple printing techniques requiring strict color maintenance and tight registration during converting.
Boots No7
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Boots No7 celebrates 77th anniversary with skincare relaunch

Color-coded packaging helps the pharmacy-led health and beauty group’s redesign of anti-aging products and introduction of new products in the U.S.
Softlips gift pack
Package Case Study
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Mentholatum touts Softlips gift packs for the holidays

Lip balm 'to and from' packs aim to entice consumers to purchase them as gifts for under $5.
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New soap bottles partially sourced from ocean plastic

Eco-conscious household/personal care products maker Method offers limited-edition soap in bottle made from ocean-recovered and PCR HDPE plastic.
L'Oreal Rexam
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L’Oreal Paris compact launches in U.S.

ABS screw cap embossed with L’Oreal Paris logo, integral liner, and crystalline, glass-like PETG jar deliver stunning appearance for make-up compact.
Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
Innisfree Forest for Men draws its inspiration from the dewy forests of Jeju Island.
Package Case Study
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The yin-yang of natural personal care

Two contrasting takes on natural personal care product lines from Asia find their inspiration from nature, with one dark and mysterious, the other light and airy.

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