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Case Studies

Personal Care Packaging

Package Case Study
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Fragrance carton presents printing challenges

New carton for Elizabeth Arden’s Sunflowers fragrance uses multiple printing techniques requiring strict color maintenance and tight registration during converting.
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Boots No7
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Boots No7 celebrates 77th anniversary with skincare relaunch

Color-coded packaging helps the pharmacy-led health and beauty group’s redesign of anti-aging products and introduction of new products in the U.S.
Softlips gift pack
Package Case Study
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Mentholatum touts Softlips gift packs for the holidays

Lip balm 'to and from' packs aim to entice consumers to purchase them as gifts for under $5.
Package Case Study
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New soap bottles partially sourced from ocean plastic

Eco-conscious household/personal care products maker Method offers limited-edition soap in bottle made from ocean-recovered and PCR HDPE plastic.
L'Oreal Rexam
Package Case Study
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L’Oreal Paris compact launches in U.S.

ABS screw cap embossed with L’Oreal Paris logo, integral liner, and crystalline, glass-like PETG jar deliver stunning appearance for make-up compact.
Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
Innisfree Forest for Men draws its inspiration from the dewy forests of Jeju Island.
Package Case Study
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The yin-yang of natural personal care

Two contrasting takes on natural personal care product lines from Asia find their inspiration from nature, with one dark and mysterious, the other light and airy.
Carton features easy-opening tape.
Package Case Study
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Tape shows clear benefits

Personal care giant Unilever likes the easy-opening characteristics of a special tape it’s using for a new men’s grooming multipack offer in Chile.
Mega Doctor Babor
Package Case Study
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Skin care brand selects airless dispensing

DOCTOR BABOR products are easy to dispense, evacuate, and include recyclable packaging components.
Packaging is made from renewable resources.
Package Case Study
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Facial wipes in 'green' packs

Emerging organic skincare company Ecocare says it has launched eco-friendly facial wipes in eco-friendly packaging.
Package Case Study
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Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
Tubes have post-consumer PE.
Package Case Study
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PCR polyethylene tubes

Formulated by master herbalist Sebastian Pole, Pukka Ayurveda is an exciting collection of new naturally active organic skincare containing super concentrated plant extracts.
Package Case Study
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Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
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Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Mega sun care
Package Case Study
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Airless dispensers for sun care products

The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.

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