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Case Studies

Personal Care Packaging

Machine Case Study
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E-tailer cushions itself in a perilous environment (sidebar)

Dunnage options, economics
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Package Case Study
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.
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Introductory design for teen girls

When Caboodles The Teen Brand, Plano, IL, decided to enter the fast-paced bath and body market, its packaging ideas went to Expac Corp. (Montvale, NJ).
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Two chambers prove better than one

For Schering-Plough HealthCare Products’ new Coppertone® Endless Summer® Sunless Tanning Lotion, new tanning technology required new packaging technology as well.
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E-commerce demands quick-change equipment (sidebar)

Methodology
On board the 14-station rotary filler/sealer (above), the upgraded sensor reads the registration mark (left) to orient the tube
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'Enlightened' registration slashes tube scrap

A move to an upgraded vision sensor for tube registration helps filling at Access Business Group stay out of the dark. Literally.
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
Shown above are just a few of the shapes and sizes filled routinely on Kos?'s versatile bottling line.
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Building sales through versatility

Tokyo-based cosmetics giant Kosé installs two modular, quick-change bottling lines versatile enough to handle nearly 100 different bottle shapes and sizes.
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Tressa touts 'tri' container

To promote its line of Complexes™ hair-care offerings, Tressa, Inc. is selling 3-oz trial packs unitized in what Tressa calls its “TryPack.”Supplied by TricorBraun (St.
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Creating a softer side for Softsoap

In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
The new look for Remedent's tooth-and-gumbrush packaging includes a clear PETG tube, PS base and top, and colorful labels for in
Package Case Study
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Remedent's new package turns heads

Manufacturer of an unconventional toothbrush addresses consumer requests and increases sales with a switch from blister packaging to a clear PETG tube.
The vision sensor's hand controller for set-up parameters is wired through the cartoner's main panel (above) with the view displ
Machine Case Study
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A vision for low-cost inspection

Access Business Group, the manufacturing arm for Amway, upgrades cosmetics packaging with new low-cost vision sensors that confirm literature insertion and label presence.
The labeler uses two parallel conveyors (below). In this photo, an open, toothbrush-filled case enters the machine from the conv
Machine Case Study
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Radius applies labeler to Fisher-Price application

Unusual new labeler at Radius Corp. closes a plastic case around a Fisher-Price toothbrush, then applies a TE label that wraps around three sides of the case.
Informative for consumers, Pass and Seymore/Legrand's design is integrated from the point-of-purchase display through the packag
Package Case Study
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Hardware products renovate with packaging

Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.

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