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Case Studies

Personal Care Packaging

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New product takes on bold look

In January, Dover, DE-based Playtex Products released its first daily facial care moisturizer under its Banana Boat line of sun-protection products.
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Backside view shows the cam-operated platforms under each bottle that raise and lower during the filling cycle to minimize splas
Machine Case Study
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HBA filler's range speaks volumes

A ‘showcase’ 18-station filler at Stanford Personal Care fills products from watery to pastes at a rate of 180/min with an accuracy of 0.3%. See in-plant video
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Listerine strips made portable, universal

Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.
Screen-printed with organic inks that are cured in a lehr at 350?F, the bottle's decoration makes a strong statement.
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Cutting through the clutter

This Chicago-based company left no stone unturned in its quest for perfect packaging. Spare-no-expense shippers in two sizes and custom primary packaging mark the debut of this premium vodka.
Fabri-Kal customers use labeled clamshells to pack a variety of produce, including blueberries and cherry tomatoes.
Machine Case Study
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Labeler proves 'berry, berry' good for Fabri-Kal

A new clamshell labeling system increases speed while reducing labor costs and downtime at the Greenville, SC, plant of thermoformer Fabri-Kal.
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Canny cosmetics

In a market where impulse purchases rule, Markwins Intl., has raised the visibility of its cosmetics through unique packaging. The City of Industry, CA-based company’s “glam in a can™” cosmetics that were introduced at select mass merchandisers nationwide in August are packaged in transparent 1-gal paint cans.
Package Case Study
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Instant foamer pumps new J&J soap

Johnson & Johnson, Skillman, NJ, in May introduced Johnson’s Kids Foam Blaster hand soap, topped with an instant foam dispenser developed by Airspray International (Pompano Beach, FL). The Table Top foam-producing dispenser is said to provide a soap product that lathers without water.
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
U.S. Sugar, and its private-label brown and powdered sugar customers enjoy competitive differentiation with reclosable packs (ab
Package Case Study
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U.S. Sugar zips into reclosable bags

Private-label sugar producer converts nearly all its customers to zippered flexible bags of powdered and brown sugars. The switch helps to double sales.
Package Case Study
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A sharper image

To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
Household chemical category: gold to Twin City Bottle (Minneapolis, MN) and The Caldrea Co. for a bottle and closure for home ca
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Other NACD winners

Listed below are the NACD winners in the other six categories.
Machine Case Study
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Two-line strategy copes with growth

Two new lines at U.K. contract packager Axxis Intl. both rely on puck systems to handle personal care products. One line is tailored for long runs, the other for quick-change versatility. See in-plant video
Package Case Study
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Catering to convenience (sidebar)

Other winners
The redesigned package (right) is considerably shorter than its precedessor. (left).
Package Case Study
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Machines and materials click at Superior

A redesigned vinyl clamshell at Superior Communications looks better and costs less. Customized automatic sealing equipment completes the picture.
Package Case Study
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Richards Packaging wins for combo pack

An unusual two-chamber bottle for Diamond Magic Chemical Ltd., Brampton, Ontario, Canada, won Best of Show in the annual packaging competition of the National Assn. of Container Distributors (Philadelphia, PA). Winning distributor is Richards Packaging (Brampton, Ontario, Canada).

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