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Case Studies

Personal Care Packaging

Package Case Study
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Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
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Package Case Study
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A sharper image

To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
U.S. Sugar, and its private-label brown and powdered sugar customers enjoy competitive differentiation with reclosable packs (ab
Package Case Study
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U.S. Sugar zips into reclosable bags

Private-label sugar producer converts nearly all its customers to zippered flexible bags of powdered and brown sugars. The switch helps to double sales.
Household chemical category: gold to Twin City Bottle (Minneapolis, MN) and The Caldrea Co. for a bottle and closure for home ca
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Other NACD winners

Listed below are the NACD winners in the other six categories.
Machine Case Study
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Two-line strategy copes with growth

Two new lines at U.K. contract packager Axxis Intl. both rely on puck systems to handle personal care products. One line is tailored for long runs, the other for quick-change versatility. See in-plant video
Package Case Study
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Catering to convenience (sidebar)

Other winners
The redesigned package (right) is considerably shorter than its precedessor. (left).
Package Case Study
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Machines and materials click at Superior

A redesigned vinyl clamshell at Superior Communications looks better and costs less. Customized automatic sealing equipment completes the picture.
Package Case Study
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Richards Packaging wins for combo pack

An unusual two-chamber bottle for Diamond Magic Chemical Ltd., Brampton, Ontario, Canada, won Best of Show in the annual packaging competition of the National Assn. of Container Distributors (Philadelphia, PA). Winning distributor is Richards Packaging (Brampton, Ontario, Canada).
Package Case Study
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Cap combines clarity and barrier

Special ingredients give Eleganzza lipstick extended-wear properties. Only a cap molded of the right copolyester can protect those ingredients yet still allow lipstick colors to shine through.
Package Case Study
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Dial dispenses foamy hand wash

This month, Dial Corp.’s new Dial Complete Foaming Hand Wash will be available nationwide at retail. The antibacterial liquid formulation combines with a multi-component pump to dispense as a foam.
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Package Case Study
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Technical prowess, flexible style

Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.
Package Case Study
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.
Package Case Study
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Introductory design for teen girls

When Caboodles The Teen Brand, Plano, IL, decided to enter the fast-paced bath and body market, its packaging ideas went to Expac Corp. (Montvale, NJ).
Package Case Study
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Two chambers prove better than one

For Schering-Plough HealthCare Products’ new Coppertone® Endless Summer® Sunless Tanning Lotion, new tanning technology required new packaging technology as well.
Machine Case Study
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E-commerce demands quick-change equipment (sidebar)

Methodology

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