Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Case Studies

Personal Care Packaging

Each of the three items in the line includes three cartoned color or black ink-jet cartridges.
Package Case Study
|

Thermoform-packed ink-jet trio is 'club-able'

Developed for club stores, Hewlett-Packard’s new stand-up “Tripack” thermoform for ink-jet cartridges deters theft, yet offers easier opening for consumers.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

Gillette tries a tear strip

Introduced this summer, Boston-based Gillette Co.'s resealable package for all disposable razors utilizes a pressure-sensitive tape reclosure system from Sealstrip (Boyertown, PA).
Package Case Study
|

Crave packaging is revealing

A 2.5-oz plastic spray bottle mounted inside a see-through plastic “carton” distinguishes the packaging for Crave fragrance from Calvin Klein Cosmetics, a New York, NY, div.
After folding two side flaps, an operator inserts the sensor product (above) between the package's corrugated and film material.
Machine Case Study
|

Less time + less labor and materials = savings

Sensor maker Sensotec employs retention packaging that saves in labor and material costs, while delivering consistent protection.
Package Case Study
|

Redesign sizzles

Schering-Plough, maker of Coppertone Sport, recently unveiled a stronger, sportier package and brand identity for the suntan lotion. Created by Lipson Alport Glass & Associates (Chicago, IL), the package is designed to appeal to active, goal-oriented consumers with a passion for the outdoors.
Cartoned bottles march in single file into the entrance of the shrink wrapper at rates to 100/min (left) and emerge neatly bundl
Machine Case Study
|

Carton bundler shrinks costs

Unilever’s latest shrink bundler for cartoned lotions replaces hand packing of chipboard sleeves to significantly reduce labor and material costs.
Package Case Study
|

New package puts child safety in the zone

A multilayer tube and “push and turn” closure is helping CCA Industries of East Rutherford, NJ, meet Consumer Product Safety Commission guidelines for products containing lidocaine and dibucaine.
Package Case Study
|

Graphics help new brand break into bath and body

The new “sub-brand” Ohm by Olay from Procter and Gamble, a line of botanical bath and body products, launched this summer. The packaging, with graphics designed by Libby Perszyk Kathman (Cincinnati, OH), ranges from spray bottles to lotion tubes and cartons.
Gorgeous graphics are preprinted, but variable information is printed on-line by a thermal-transfer printer.
Machine Case Study
|

Kauai brings coffee packing in-house

An auger filler mounted over a vf/f/s machine equipped with a thermal-transfer printer was all it took at Kauai Coffee Co. to bring coffee packaging in-house.
Package Case Study
|

Tube packs tap timely trend

Flexible tube packs match consumers’ requirements for on-the-go-anywhere eating for a new wave of portable foods.
Sausage patties exit the freezer on a conveyor and flow into a pivot pan that feeds patties into a bulk-and-dribble scale (right
Machine Case Study
|

North Side super-sizes packaging value

Higher throughput is in the bag, in this case a large foodservice bag that is automatically filled, sealed, and packed on three new packaging lines. See in-plant video
The one-piece book-style carton's fifth panel unfolds (left and opposite) to reveal the information-laden copy, which was an alt
Package Case Study
|

Crest 'books' info-paneled carton

In a novel approach, a carton’s informational fold-out fifth panel enlightens users about the benefits of Crest Whitestrips.
Package Case Study
|

Two-chamber bottle serves Stridex

Spotted last month at a Chicagoland Walgreen’s store was Stri-Dex-brand Day & Night acne medication in a single dual-chamber bottle.
Package Case Study
|

Dry dental packs

Desiccant canisters add two-year shelf life for dental retraction cords.
Package Case Study
|

Pouch-making par excellence

When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.