When designers at New York-based Redken decided to switch from traditional polyvinyl chloride folding cartons to clear, flexible stand-up pouches from Specialty Films & Associates for its Smooth Down multipacks of hair-care products, they gained a sharper, more modern design as well as added consumer convenience.
Apparently, it’s not enough differentiation if your products contain emu oil. The TanZotic Tanning Products division of Natural Emu Products, Dodge, TX, relies on distinctive packaging for its Xotic Xplosion tanning accelerators.
A folding carton made of 15-mil polyvinyl chloride is helping new Aquafresh Extreme Clean toothpaste fly off store shelves. For a time since its introduction early this summer, the new brand was reportedly the top-selling item in Wal-Mart’s toothpaste aisle.