Case Studies

Personal Care Packaging

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User-friendly design

The new Schauma Easy Shine Conditioner range of hair care products is using eye-catching and convenient packs from RPC Verpackungen Kutenholz to help convey and reflect the user-friendly values of the product.
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Dual foamer blends ingredients consistently

Schering-Plough introduces its Coppertone Endless Summer tanning lotion as a two-part liquid that dispenses in a light foam application.
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Time indicator for perishables

Based on diffusion, Timestrip expiration date indicators show very clearly the remaining shelf life of refrigerated or frozen products.
Sobeys uses both white and black sensor pads for its high-priced meat cuts, depending on the color of the meat tray.
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Sobeys' EAS tags thwart thieves

Canadian supermarket chain uses electronic article surveillance on a variety of packages—including fresh meats—to minimize shoplifting.
A new packaging design for GE light bulbs optimizes how information is presented on labels and the manner in which the products
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Consumers help GE see the light

Three-year project uncovers consumer frustrations in buying light bulbs and responds with a package design that takes the guesswork out of product selection.
Shown at left is P&G's Gross Gerau tube filler during a break. A robot inserts tubes 20 at a time into pockets in the portion of
Machine Case Study
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Technology opens a door at P&G

By hitching its wagon to that increasingly bright star called servo technology, P&G gains flexibility, increased capacity, and better utilization of equipment assets.
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'Glass' polymer selected for shower gel

YSL Beauté, the Paris-based cosmetics brand now owned by Gucci, selected a copolyester, Glass Polymer, from Eastman Chemical for the package for its Alexander McQueen Kingdom shower gel.
The biodegradable, compostable film used for Tikvah organic soaps offers clarity and moisture permeability. It's also less costl
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From soap to nuts

Soap producer Tikvah and brownie manufacturer Raw Indulgence market organic products in a transparent cellulose film made from wood pulp.
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Brownie maker indulges in sustainable film (sidebar)

Like Tikvah, brownie maker Raw Indulgence is a strong proponent of all things organic, and of environmentally friendly packaging. Raw Indulgence markets five 2.2-oz varieties of Heavenly Whole Food Brownies, made with fruits and nuts.
Package Case Study
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Indian haircare products add appeal (sidebar)

Two products for the haircare market in India together won a Silver Award for The Paper Products, Ltd., Thane, India, a member of Huhtamaki Group.
Package Case Study
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Svelte bottle gets skin-fit labeling

Skin care products specialist Raymond Anthony Intl. (RAI), Costa Mesa, CA, recently upgraded the packaging for its Tanology line of premium indoor tanning lotions in 8-oz high-density polyethylene bottles.
Machine Case Study
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Natural toothpaste moves to recycled tube

Burt’s Bees finds it can shift from aluminum to five-layer coextruded tubes with recycled content, topped with caps using recycled resin, too.
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A molded-pulp first in cosmetics

When New York-based Estée Lauder’s Aveda unit introduced its Uruku Lipstick a little over a year ago, the firm’s commitment to environmentally responsible packaging led to what is essentially a refillable case.
Examining press sheets at Exopack are (left to right): Charlie Ratterree of Fafard, Jeff Wagner of Exopack, 
and Eric Nurnberger
Machine Case Study
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Sleeve press and EB combine for savings

New 67”-wide 10-station flexo press with electron-beam coating and curing earns Exopack lots of private-label lawn and garden packaging business with Fafard.
Package Case Study
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Dual bottle dials in a custom tan

Fiji Blend debuts tanning lotion innovation through a nifty two-in-one bottle and a lenticular carton.

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