Case Studies

Personal Care Packaging

Instead of a pump, which requires two hands for dispensing, the Squeeze & Squirt container lets kids use a single hand to releas
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Crayola kid's soap makes splash

Personal-care products marketer uses distributor’s design studio to come up with new package for squeezable foam hand and body soap for kids.
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Crayola extends brand equity to foaming hand soap

A defining shape, a distinctive character and “play value”—along with the instant name recognition of Crayola, give Crayola licensee Schroeder & Tremayne instant recognition in the hot kids’ foaming hand soap category with Crayola Squeeze & Squirt Foaming Hand Soap.
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Tylenol questioned about Meltaway packs

The Maryland Poison Center has warned that the packaging and label copy of a new form of Children’s Tylenol could confuse parents and even medical professionals to accidentally offer a double dose that could cause liver damage.
Winner - Beverage Cartons
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Gold award winners (sidebar)

Beverage CartonsElijah Craig Single Barrel Aged 18 YearsManufacturer: TPC Printing and PackagingCustomer: Heaven Hill DistilleriesBeverage CarriersMartini BellissimaManufacturer: Rock-Tenn Co.
The proprietary coextruded 8.5-oz soft-touch bottle is shown with its TE neckband.
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Salons to offer 'therapeutic' hair care

Coextruded bottles and tubes give a newly formulated line of hair care products their unique healthcare aura.
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Retort pouches convey freshness in mushrooms

Grupo Ayecue, a manufacturer and marketer of mushrooms in Spain, has a reputation in Europe as a pioneering research and development company.
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Whitener pens niche with cosmetics

Out-of-the-carton thinking for BriteSmile Inc., Walnut Creek, CA, has pushed the retail version of its product into a premium niche at cosmetics counters.
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Clarification

On page 47 of Packaging World’s March coverage of the Flexible Packaging Association’s awards competition, the wrong image appeared with the description of the Autopak® Sterilization Pouch.
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Schick looks sharp for tray lidstock improvement

Sealing temperatures that range too high or dwell time that grows too long are tough on packaging materials.
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Custom pouch adds glamour

The image of Smashbox Cosmetics is sleek and sophisticated," states Chuck McKnight, vice president of operations at Smashbox.
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Nestlé Canada restages coffee for incremental growth

Nestlé Canada wanted to grow the marketing potential for its roast and ground coffees in the foodservice industry, but it realized the channel is diverse and that it needed to rethink its branding strategy.
Artlux uses single-nozzle, semi-automatic fillers to 
handle a broad range of containers and products.
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Need for versatility drives filling ops

Automotive fluid products manufacturer chooses piston fillers with performance flexibility, reliability, and accuracy.
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User-friendly design

The new Schauma Easy Shine Conditioner range of hair care products is using eye-catching and convenient packs from RPC Verpackungen Kutenholz to help convey and reflect the user-friendly values of the product.
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Dual foamer blends ingredients consistently

Schering-Plough introduces its Coppertone Endless Summer tanning lotion as a two-part liquid that dispenses in a light foam application.
The clear "super tube" variety pack highlights the mints' visual appeal.
Machine Case Study
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Liquid mints become 'jewels' in a tube

Yosha! Enterprises breathes fresh air into category by finding structural inspiration in the cosmetics aisle.

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