Skin care products specialist Raymond Anthony Intl. (RAI), Costa Mesa, CA, recently upgraded the packaging for its Tanology line of premium indoor tanning lotions in 8-oz high-density polyethylene bottles.
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When New York-based Estée Lauder’s Aveda unit introduced its Uruku Lipstick a little over a year ago, the firm’s commitment to environmentally responsible packaging led to what is essentially a refillable case.
When designers at New York-based Redken decided to switch from traditional polyvinyl chloride folding cartons to clear, flexible stand-up pouches from Specialty Films & Associates for its Smooth Down multipacks of hair-care products, they gained a sharper, more modern design as well as added consumer convenience.
Apparently, it’s not enough differentiation if your products contain emu oil. The TanZotic Tanning Products division of Natural Emu Products, Dodge, TX, relies on distinctive packaging for its Xotic Xplosion tanning accelerators.