Case Studies

Personal Care Packaging

Package Case Study
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Low-profile, soft-grip package opens new markets

O’Keeffe’s Co., Inc., Sisters, OR, has tapped more deeply into target markets for its hand and foot crème balm products by introducing alternative packaging for the hardware/home center channel.
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Machine Case Study
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Rx distributor turns to internal RFID (sidebar)

New drug bottle ‘Targets’ safety concerns
Package Case Study
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Conical push-pull closure crowns new shampoo

When Laboratorios RTB in Spain was planning the launch of its new Giorgi Fix Out Shampoo, the company wanted a distinctive, innovative packaging look to enhance marketing of the new product.
Instead of a pump, which requires two hands for dispensing, the Squeeze & Squirt container lets kids use a single hand to releas
Package Case Study
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Crayola kid's soap makes splash

Personal-care products marketer uses distributor’s design studio to come up with new package for squeezable foam hand and body soap for kids.
Package Case Study
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Package redesign precipitates White Rain sales gain

Diamond Products Co. reports a 16% increase in first quarter 2005 sales of its White Rain-brand shampoos and conditioners, following a packaging redesign.
Package Case Study
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Crayola extends brand equity to foaming hand soap

A defining shape, a distinctive character and “play value”—along with the instant name recognition of Crayola, give Crayola licensee Schroeder & Tremayne instant recognition in the hot kids’ foaming hand soap category with Crayola Squeeze & Squirt Foaming Hand Soap.
Package Case Study
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Tylenol questioned about Meltaway packs

The Maryland Poison Center has warned that the packaging and label copy of a new form of Children’s Tylenol could confuse parents and even medical professionals to accidentally offer a double dose that could cause liver damage.
The proprietary coextruded 8.5-oz soft-touch bottle is shown with its TE neckband.
Machine Case Study
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Salons to offer 'therapeutic' hair care

Coextruded bottles and tubes give a newly formulated line of hair care products their unique healthcare aura.
Package Case Study
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Retort pouches convey freshness in mushrooms

Grupo Ayecue, a manufacturer and marketer of mushrooms in Spain, has a reputation in Europe as a pioneering research and development company.
Winner - Beverage Cartons
Package Case Study
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Gold award winners (sidebar)

Beverage CartonsElijah Craig Single Barrel Aged 18 YearsManufacturer: TPC Printing and PackagingCustomer: Heaven Hill DistilleriesBeverage CarriersMartini BellissimaManufacturer: Rock-Tenn Co.
Package Case Study
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Nestlé Canada restages coffee for incremental growth

Nestlé Canada wanted to grow the marketing potential for its roast and ground coffees in the foodservice industry, but it realized the channel is diverse and that it needed to rethink its branding strategy.
Package Case Study
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Custom pouch adds glamour

The image of Smashbox Cosmetics is sleek and sophisticated," states Chuck McKnight, vice president of operations at Smashbox.
Package Case Study
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Schick looks sharp for tray lidstock improvement

Sealing temperatures that range too high or dwell time that grows too long are tough on packaging materials.
Package Case Study
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Clarification

On page 47 of Packaging World’s March coverage of the Flexible Packaging Association’s awards competition, the wrong image appeared with the description of the Autopak® Sterilization Pouch.
Package Case Study
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Whitener pens niche with cosmetics

Out-of-the-carton thinking for BriteSmile Inc., Walnut Creek, CA, has pushed the retail version of its product into a premium niche at cosmetics counters.

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