Case Studies

Personal Care Packaging

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Unilever recaps popular China shampoos

Global consumer products company Unilever has launched new packaging for Lux, one of its leading brand shampoo and conditioner products in China.
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Cosmetics receive special treatment

Marie Carrier, founder of Officina Ltd., Quebec, Canada, created her cosmetics based on natural ingredients.
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When less is more

Used wisely, subtlety and sophistication are winning design tactics. But the wrong approach risks commoditizing sophistication, a leading designer advises.
Innovative Rotating Interactive Packaging can help product manufacturers give consumers a 360º view of their product.
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AVC's custom, rotating package stimulates purchase through interaction

Consumer product manufacturers are constantly on the prowl for package designs that compel consumers to say, “Got to have it!” Simply, they stimulate sales.
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Pouch pours like a jug

Orlando, FL-based DampRid Inc. is evaluating the introduction of Day Saver-brand Ice Enemy concentrated ice melter for nationwide distribution next winter.
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PET infuses soap dispenser with style and depth

The use of PET is growing in cosmetics and personal care packaging.
Finished packages and thermoformed trays.
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Tray pack 'sticks' for safety needle

Film’s strength, rigidity, and thermoforming benefits make it Now Medical’s choice for a tray that contains a patented safety needle.
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Low-profile, soft-grip package opens new markets

O’Keeffe’s Co., Inc., Sisters, OR, has tapped more deeply into target markets for its hand and foot crème balm products by introducing alternative packaging for the hardware/home center channel.
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Rx distributor turns to internal RFID (sidebar)

Futuristic drug-delivery patches go ‘high-tech’
Machine Case Study
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Rx distributor turns to internal RFID (sidebar)

New drug bottle ‘Targets’ safety concerns
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Conical push-pull closure crowns new shampoo

When Laboratorios RTB in Spain was planning the launch of its new Giorgi Fix Out Shampoo, the company wanted a distinctive, innovative packaging look to enhance marketing of the new product.
Package Case Study
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Plastic brings weight and cost reductions

A plastic-for-glass replacement on a line of high-end cosmetics products sold by Maria Galland of France won DuPont silver for Ileos. Cost savings of up to 20% depending on size were achieved when the switch was made.
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Hospital sterilization pouch

Autopak® is a three-ply structure from Alcan Packaging-Medical Flexibles Americas for in-hospital sterlization of products such as medical trays used for surgery.
Package Case Study
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Package redesign precipitates White Rain sales gain

Diamond Products Co. reports a 16% increase in first quarter 2005 sales of its White Rain-brand shampoos and conditioners, following a packaging redesign.
Instead of a pump, which requires two hands for dispensing, the Squeeze & Squirt container lets kids use a single hand to releas
Package Case Study
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Crayola kid's soap makes splash

Personal-care products marketer uses distributor’s design studio to come up with new package for squeezable foam hand and body soap for kids.

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