A plastic-for-glass replacement on a line of high-end cosmetics products sold by Maria Galland of France won DuPont silver for Ileos. Cost savings of up to 20% depending on size were achieved when the switch was made.
A defining shape, a distinctive character and “play value”—along with the instant name recognition of Crayola, give Crayola licensee Schroeder & Tremayne instant recognition in the hot kids’ foaming hand soap category with Crayola Squeeze & Squirt Foaming Hand Soap.
The Maryland Poison Center has warned that the packaging and label copy of a new form of Children’s Tylenol could confuse parents and even medical professionals to accidentally offer a double dose that could cause liver damage.
Nestlé Canada wanted to grow the marketing potential for its roast and ground coffees in the foodservice industry, but it realized the channel is diverse and that it needed to rethink its branding strategy.