Case Studies

Personal Care Packaging

Package Case Study
| June 30, 2005

Crayola extends brand equity to foaming hand soap

A defining shape, a distinctive character and “play value”—along with the instant name recognition of Crayola, give Crayola licensee Schroeder & Tremayne instant recognition in the hot kids’ foaming hand soap category with Crayola Squeeze & Squirt Foaming Hand Soap.
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Package Case Study
| May 31, 2005

Tylenol questioned about Meltaway packs

The Maryland Poison Center has warned that the packaging and label copy of a new form of Children’s Tylenol could confuse parents and even medical professionals to accidentally offer a double dose that could cause liver damage.
Winner - Beverage Cartons
Package Case Study
| April 30, 2005

Gold award winners (sidebar)

Beverage CartonsElijah Craig Single Barrel Aged 18 YearsManufacturer: TPC Printing and PackagingCustomer: Heaven Hill DistilleriesBeverage CarriersMartini BellissimaManufacturer: Rock-Tenn Co.
The proprietary coextruded 8.5-oz soft-touch bottle is shown with its TE neckband.
Machine Case Study
| April 30, 2005

Salons to offer 'therapeutic' hair care

Coextruded bottles and tubes give a newly formulated line of hair care products their unique healthcare aura.
Package Case Study
| April 30, 2005

Retort pouches convey freshness in mushrooms

Grupo Ayecue, a manufacturer and marketer of mushrooms in Spain, has a reputation in Europe as a pioneering research and development company.
Package Case Study
| March 31, 2005

Whitener pens niche with cosmetics

Out-of-the-carton thinking for BriteSmile Inc., Walnut Creek, CA, has pushed the retail version of its product into a premium niche at cosmetics counters.
Package Case Study
| March 31, 2005

Clarification

On page 47 of Packaging World’s March coverage of the Flexible Packaging Association’s awards competition, the wrong image appeared with the description of the Autopak® Sterilization Pouch.
Package Case Study
| March 31, 2005

Schick looks sharp for tray lidstock improvement

Sealing temperatures that range too high or dwell time that grows too long are tough on packaging materials.
Package Case Study
| March 31, 2005

Custom pouch adds glamour

The image of Smashbox Cosmetics is sleek and sophisticated," states Chuck McKnight, vice president of operations at Smashbox.
Package Case Study
| March 31, 2005

Nestlé Canada restages coffee for incremental growth

Nestlé Canada wanted to grow the marketing potential for its roast and ground coffees in the foodservice industry, but it realized the channel is diverse and that it needed to rethink its branding strategy.
Artlux uses single-nozzle, semi-automatic fillers to handle a broad range of containers and products.
Machine Case Study
| February 28, 2005

Need for versatility drives filling ops

Automotive fluid products manufacturer chooses piston fillers with performance flexibility, reliability, and accuracy.
Mortein brand electrostatically charged spray works without batteries to home in on flies.
Machine Case Study
| January 31, 2005

Higher IQ packaging

From thwarting would-be counterfeiters to adding value through functionality, smart packaging keeps getting more intelligent.
Machine Case Study
| January 31, 2005

Smart packaging for Rx and cosmetics (sidebar)

Pharmaceutical products and cosmetics are both high-value product categories that are prime territory for low-cost smart packaging techniques. That’s according to a just-published study, Low-Cost Smart Packaging in Pharmaceuticals and Cosmetics, from Pira Intl.
Package Case Study
| January 31, 2005

User-friendly design

The new Schauma Easy Shine Conditioner range of hair care products is using eye-catching and convenient packs from RPC Verpackungen Kutenholz to help convey and reflect the user-friendly values of the product.
Package Case Study
| January 31, 2005

Dual foamer blends ingredients consistently

Schering-Plough introduces its Coppertone Endless Summer tanning lotion as a two-part liquid that dispenses in a light foam application.

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