Case Studies

Personal Care Packaging

Package Case Study
| October 4, 2012

Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
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Innisfree Forest for Men draws its inspiration from the dewy forests of Jeju Island.
Package Case Study
| August 30, 2012

The yin-yang of natural personal care

Two contrasting takes on natural personal care product lines from Asia find their inspiration from nature, with one dark and mysterious, the other light and airy.
Carton features easy-opening tape.
Package Case Study
| August 28, 2012

Tape shows clear benefits

Personal care giant Unilever likes the easy-opening characteristics of a special tape it’s using for a new men’s grooming multipack offer in Chile.
Mega Doctor Babor
Package Case Study
| August 6, 2012

Skin care brand selects airless dispensing

DOCTOR BABOR products are easy to dispense, evacuate, and include recyclable packaging components.
Packaging is made from renewable resources.
Package Case Study
| July 23, 2012

Facial wipes in 'green' packs

Emerging organic skincare company Ecocare says it has launched eco-friendly facial wipes in eco-friendly packaging.
Package Case Study
| July 12, 2012

Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
Tubes have post-consumer PE.
Package Case Study
| July 11, 2012

PCR polyethylene tubes

Formulated by master herbalist Sebastian Pole, Pukka Ayurveda is an exciting collection of new naturally active organic skincare containing super concentrated plant extracts.
Package Case Study
| June 7, 2012

Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
| June 7, 2012

Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Mega sun care
Package Case Study
| June 1, 2012

Airless dispensers for sun care products

The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.
RPC skn
Package Case Study
| April 5, 2012

U.K. skincare clinic selects dispenser pack

User-friendly pack complements other packs in the skincare treatment family, adds shelf appeal and strengthens branding efforts.
Vaseline Blue Marlin
Package Case Study
| March 26, 2012

Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
Frezyderm
Package Case Study
| March 21, 2012

Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
Package Case Study
| March 15, 2012

Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Package Case Study
| March 15, 2012

Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.

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