Case Studies

Personal Care Packaging

Package Case Study
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New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
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Package Case Study
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Gillette pushes new thermoforming technology

A patented approach combines flexo printing and thermoforming in register to produce a tactile quality that really makes this thermoformed PET blister stand out.
Machine Case Study
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Print-and-apply labelers suit new repackaging operations

For its new repacking operations, Beiersdorf UK selects print-and-apply labelers able to print high-resolution barcodes, text, and graphics for Retail Ready Packaging.
Package Case Study
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Wooden block holds Wild Forest fragrance

Created to reflect the balance of urban cityscape and natural environment, packaging for men’s fragrance Wild Forest comprises a glass bottle held within a wooden container.
Package Case Study
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Understated bottles are beautiful for body wash

Apple & Bears Cosmetics selects clean, gloss-white PET bottles for its natural and organic Luxury Body Wash products.
Package Case Study
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The timeless elegance of PET

Continuing our look back over twenty years a-growing, this line of body care products from Salon, OH-based Matrix Essentials leaped out of our May ’94 issue.
Shown here is the carton format marketed by Henkel.
Machine Case Study
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Hair care line features remarkable robotics

Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
Package Case Study
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Organic lip balm gets compostable packaging

New line of organic lip balms is launched in biodegradable, compostable paper tubes.
Package Case Study
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Hand-crème tubes: color me vibrant

Foil polymer tubes for a new line of nine mood-themed fragrances are decorated with vibrant colors that complement their names and scents.
Package Case Study
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SURE rebrand commits to female audience

An aging deodorant brand is revitalized with a curvy, custom cap and cool, sophisticated color tones designed to appeal to a female audience and convey product strength.
HELLO PRODUCTS. This photo shows packages of the company’s mouthwash, toothpaste, and breath spray, all introduced in early 2013.
Package Case Study
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'Packaging as art' approach guides Hello Products' oral care line

Suppliers partner to speed ‘seriously friendly' oral care products to market in innovative packaging that employs shapes, colors, and recycled materials.
Extrusion/blow-molded of HDPE, Stada's Ladival container showed rising sales figures during its initial summer sales period.
Package Case Study
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Successful start for new travel-size sun protection bottle

Extrusion/blow-molded of HDPE, container showed rising sales figures during its initial summer sales period.
Suppliers partner to speed Hello Products LLC's ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Packaging helps consumers say 'hello' to new oral care line

Suppliers partner to speed ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Inner and outer containers bring Elnett to market.
Package Case Study
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New L'Oreal range has outer/inner packs

L’Oréal Paris has designed a sophisticated looking package for its high-profile Elnett hair product.
Eco-friendly pouches for Natura's new Sou line of products.
Package Case Study
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Innovative pouches launched in Brazil

To expand its consumer base, Natura – leader in direct sales of cosmetics in Brazil – presented last May a new line of personal care products, Sou, with lower prices than similar items in its portfolio.

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