Case Studies

Personal Care Packaging

Mentadent's PET toothpaste packs.
Package Case Study
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Redesigned packaging for Mentadent toothpastes

Mentadent Maximum Protection line gets new look from Milan-based brand and product design agency to stand out on store shelves.
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Package Case Study
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A 'counter-worthy' bottle design for new Trojan Lubricants

A sensually sculpted PET bottle for a new line of personal lubricants from Trojan is attractive and elegant enough to live on a nightstand without embarrassment.
Small, unstable cylindrical packages can be challenging for shrink-sleeve applications.
Machine Case Study
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Shrink-sleeving small cylindrical packages

Cosmetics producer installs specially engineered system to upgrade shrink-sleeve labeling efficiencies.
Package Case Study
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Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.
Mederma
Package Case Study
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Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
Northstar’s new lip balm line relies on pucks to keep the slender containers upright during the filling and capping process.
Machine Case Study
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Automation and in-house digital printing drive this contract manufacturer

First came an automated line for lip balm, which was followed by last year’s installation of a liquid line for lotion and sanitizers. Growth—and Kisstixx—came as a result.
For Australian Gold, the new Fasson Curvy film label created approximately 40% more labeling area.
Package Case Study
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New sun-care bottle label offers 'Curve Appeal'

New enhanced label designed to fit the curved edges of Australian Gold’s Moisture Max 30 sun-care product package leads to a 5% increase in product sales.
The 75-mL container holds the same amount of spray as the conventional 150-mL format.
Package Case Study
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Unilever shakes up the aerosol world

Unilever has launched what it calls “the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.”
Tom's Wicked Cool
Package Case Study
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Wicked Cool! tube graphics market Tom's of Maine toothpaste

New Wicked Cool! natural toothpaste for kids 8+ extends Tom's of Maine oral care line.
Ansell Reverse
Package Case Study
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Total makeover for Ansell personal lubricants

Structural and graphics packaging improvements earn awards.
Empty tubes are picked from boxes by the robot’s twin-row end effector and placed in the filler’s pucks.
Machine Case Study
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Norway's Ello turns to robots for an automation solution

Filling, insertion into trays, secondary packaging, and palletizing of tubes is done at 155 tubes/min by a tightly integrated series of robotic systems that require only one operator.
Package Case Study
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Nourish organic skincare line rooted in earth-friendly benefits

While product uses 100% organic ingredients, packaging contains a minimum of 25% recycled content and is recyclable.
Purex Ultra, before and after
Package Case Study
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Toilet tissue graphics blossom

Design firm takes bud of graphic design for Purex bathroom tissue packaging and brings it to full bloom for maximum impact on shelf.
Package Case Study
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Fragrance carton presents printing challenges

New carton for Elizabeth Arden’s Sunflowers fragrance uses multiple printing techniques requiring strict color maintenance and tight registration during converting.
Boots No7
Package Case Study
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Boots No7 celebrates 77th anniversary with skincare relaunch

Color-coded packaging helps the pharmacy-led health and beauty group’s redesign of anti-aging products and introduction of new products in the U.S.

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