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Case Studies

Personal Care Packaging

Package Case Study
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Hand-crème tubes: color me vibrant

Foil polymer tubes for a new line of nine mood-themed fragrances are decorated with vibrant colors that complement their names and scents.
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Package Case Study
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SURE rebrand commits to female audience

An aging deodorant brand is revitalized with a curvy, custom cap and cool, sophisticated color tones designed to appeal to a female audience and convey product strength.
HELLO PRODUCTS. This photo shows packages of the company’s mouthwash, toothpaste, and breath spray, all introduced in early 2013.
Package Case Study
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'Packaging as art' approach guides Hello Products' oral care line

Suppliers partner to speed ‘seriously friendly' oral care products to market in innovative packaging that employs shapes, colors, and recycled materials.
Extrusion/blow-molded of HDPE, Stada's Ladival container showed rising sales figures during its initial summer sales period.
Package Case Study
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Successful start for new travel-size sun protection bottle

Extrusion/blow-molded of HDPE, container showed rising sales figures during its initial summer sales period.
Suppliers partner to speed Hello Products LLC's ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Packaging helps consumers say 'hello' to new oral care line

Suppliers partner to speed ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Inner and outer containers bring Elnett to market.
Package Case Study
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New L'Oreal range has outer/inner packs

L’Oréal Paris has designed a sophisticated looking package for its high-profile Elnett hair product.
Eco-friendly pouches for Natura's new Sou line of products.
Package Case Study
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Innovative pouches launched in Brazil

To expand its consumer base, Natura – leader in direct sales of cosmetics in Brazil – presented last May a new line of personal care products, Sou, with lower prices than similar items in its portfolio.
Mentadent's PET toothpaste packs.
Package Case Study
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Redesigned packaging for Mentadent toothpastes

Mentadent Maximum Protection line gets new look from Milan-based brand and product design agency to stand out on store shelves.
Package Case Study
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A 'counter-worthy' bottle design for new Trojan Lubricants

A sensually sculpted PET bottle for a new line of personal lubricants from Trojan is attractive and elegant enough to live on a nightstand without embarrassment.
Small, unstable cylindrical packages can be challenging for shrink-sleeve applications.
Machine Case Study
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Shrink-sleeving small cylindrical packages

Cosmetics producer installs specially engineered system to upgrade shrink-sleeve labeling efficiencies.
Package Case Study
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Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.
Mederma
Package Case Study
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Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
Northstar’s new lip balm line relies on pucks to keep the slender containers upright during the filling and capping process.
Machine Case Study
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Automation and in-house digital printing drive this contract manufacturer

First came an automated line for lip balm, which was followed by last year’s installation of a liquid line for lotion and sanitizers. Growth—and Kisstixx—came as a result.
For Australian Gold, the new Fasson Curvy film label created approximately 40% more labeling area.
Package Case Study
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New sun-care bottle label offers 'Curve Appeal'

New enhanced label designed to fit the curved edges of Australian Gold’s Moisture Max 30 sun-care product package leads to a 5% increase in product sales.
The 75-mL container holds the same amount of spray as the conventional 150-mL format.
Package Case Study
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Unilever shakes up the aerosol world

Unilever has launched what it calls “the first major packaging reduction initiative for aerosol deodorants since they were introduced in the late 1960s.”

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