Case Studies

Personal Care Packaging

Package Case Study
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The timeless elegance of PET

Continuing our look back over twenty years a-growing, this line of body care products from Salon, OH-based Matrix Essentials leaped out of our May ’94 issue.
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Shown here is the carton format marketed by Henkel.
Machine Case Study
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Hair care line features remarkable robotics

Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
Package Case Study
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Organic lip balm gets compostable packaging

New line of organic lip balms is launched in biodegradable, compostable paper tubes.
Package Case Study
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Hand-crème tubes: color me vibrant

Foil polymer tubes for a new line of nine mood-themed fragrances are decorated with vibrant colors that complement their names and scents.
Package Case Study
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SURE rebrand commits to female audience

An aging deodorant brand is revitalized with a curvy, custom cap and cool, sophisticated color tones designed to appeal to a female audience and convey product strength.
HELLO PRODUCTS. This photo shows packages of the company’s mouthwash, toothpaste, and breath spray, all introduced in early 2013.
Package Case Study
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'Packaging as art' approach guides Hello Products' oral care line

Suppliers partner to speed ‘seriously friendly' oral care products to market in innovative packaging that employs shapes, colors, and recycled materials.
Extrusion/blow-molded of HDPE, Stada's Ladival container showed rising sales figures during its initial summer sales period.
Package Case Study
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Successful start for new travel-size sun protection bottle

Extrusion/blow-molded of HDPE, container showed rising sales figures during its initial summer sales period.
Suppliers partner to speed Hello Products LLC's ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Packaging helps consumers say 'hello' to new oral care line

Suppliers partner to speed ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Inner and outer containers bring Elnett to market.
Package Case Study
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New L'Oreal range has outer/inner packs

L’Oréal Paris has designed a sophisticated looking package for its high-profile Elnett hair product.
Eco-friendly pouches for Natura's new Sou line of products.
Package Case Study
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Innovative pouches launched in Brazil

To expand its consumer base, Natura – leader in direct sales of cosmetics in Brazil – presented last May a new line of personal care products, Sou, with lower prices than similar items in its portfolio.
Mentadent's PET toothpaste packs.
Package Case Study
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Redesigned packaging for Mentadent toothpastes

Mentadent Maximum Protection line gets new look from Milan-based brand and product design agency to stand out on store shelves.
Package Case Study
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A 'counter-worthy' bottle design for new Trojan Lubricants

A sensually sculpted PET bottle for a new line of personal lubricants from Trojan is attractive and elegant enough to live on a nightstand without embarrassment.
Small, unstable cylindrical packages can be challenging for shrink-sleeve applications.
Machine Case Study
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Shrink-sleeving small cylindrical packages

Cosmetics producer installs specially engineered system to upgrade shrink-sleeve labeling efficiencies.
Package Case Study
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Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.
Mederma
Package Case Study
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Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.

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