Case Studies

Personal Care Packaging

Package Case Study
|

Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
P&G’s trapezoidal carton wins PPC honors
Package Case Study
|

P&G’s trapezoidal carton wins PPC honors

Diamond Packaging earns Gold Award with this custom-designed carton with trapezoidal structural design and multi-layered, diamond-shaped holographic foil pattern.
Package Case Study
|

Minimize global warming while soothing diaper rash

A new pediatric product from Mission Pharmacal, Dr. Smith’s Diaper Rash Spray in an aerosol can uses a propellant that offers a near-zero Global Warming Potential.
Package Case Study
|

Skincare balm comes in 3D-printed, PLA container

Anita’s Balm founder brings package manufacturing in-house, creating a custom twist-up container resembling a mini amphora jar, made from compostable PLA resin.
Package Case Study
|

Travel light with ultra-slim personal care packs

A new credit card-sized, portable liquid container for on-the-go personal care products recently launched by Miists Intl., LLC of Phoenix just might be the thinnest, most convenient travel pack on the market.
SMALL FOOTPRINT. Though the old (left) and the new (right) packs both hold eight razors, the food print of the new pack is dramatically smaller.
Package Case Study
|

Redesigned blister brings benefits throughout supply chain

By reducing depth of draw on a PVC thermoform, Energizer Holdings generated operating efficiencies and cost savings galore while racking up some serious sustainability points.
New Eufora Smooth'n collection
Package Case Study
|

Custom hair care bottle radiates elegance

The reorganization of salon hair care brand Eufora into four collections prompts a package redesign that builds on an existing structure, but adds a simple, elegant ‘waterfall’ feature.
Skincare kit package delivers differentiation
Package Case Study
|

Skincare kit package delivers differentiation

MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.
Package Case Study
|

Sturdy box withstands e-commerce shipping demands

A new subscription service for men’s grooming products in the U.K. uses a custom-designed box, sturdy enough for shipping, while providing a positive brand experience.
Clear dispenser shape offers differentiation for eyedrop pack
Package Case Study
|

Clear dispenser shape offers differentiation for eyedrop pack

Rohto Cool Max introduction adds variety to eyedrop packaging.
PACK UNLOADING. On the 100-pack/min line, finished blister packs are removed from the blister-sealing machine via a ceiling-mounted robot and are placed in front of sensors for inspection.
Machine Case Study
|

L'Oréal embraces automation for new blister-sealing lines

Multiple robots help pick-and-place blister packs of L’Oréal’s Baby Lips line of lip balms on two lines running 50 and 100 packs/min.
New look for Suneva Medical's Regenica skin care packaging
Package Case Study
|

New look for Suneva Medical's Regenica skin care packaging

Rebranded line aims to help physicians attract patients to the power of growth factors as part of skin care regimen.
Package Case Study
|

Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Package Case Study
|

Soothing style calms tanning product fears

Package graphics for a new tanning lotion/skincare line feature a pattern of undulations, like swaths of silk, in hues of teal, gold, and magenta to convey a calming experience.
Clear PET carton is great for a combo pack.
Package Case Study
|

Clarity, quality, and better logistics

A clear PET carton with tuck-in top and tuck-in bottom is just right for displaying a combo pack.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.