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Case Studies

Personal Care Packaging

Clear dispenser shape offers differentiation for eyedrop pack
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Clear dispenser shape offers differentiation for eyedrop pack

Rohto Cool Max introduction adds variety to eyedrop packaging.
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PACK UNLOADING. On the 100-pack/min line, finished blister packs are removed from the blister-sealing machine via a ceiling-mounted robot and are placed in front of sensors for inspection.
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L’Oréal embraces automation for new blister-sealing lines

Multiple robots help pick-and-place blister packs of L’Oréal’s Baby Lips line of lip balms on two lines running 50 and 100 packs/min.
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
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Soothing style calms tanning product fears

Package graphics for a new tanning lotion/skincare line feature a pattern of undulations, like swaths of silk, in hues of teal, gold, and magenta to convey a calming experience.
Clear PET carton is great for a combo pack.
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Clarity, quality, and better logistics

A clear PET carton with tuck-in top and tuck-in bottom is just right for displaying a combo pack.
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New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
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Gillette pushes new thermoforming technology

A patented approach combines flexo printing and thermoforming in register to produce a tactile quality that really makes this thermoformed PET blister stand out.
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Print-and-apply labelers suit new repackaging operations

For its new repacking operations, Beiersdorf UK selects print-and-apply labelers able to print high-resolution barcodes, text, and graphics for Retail Ready Packaging.
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Wooden block holds Wild Forest fragrance

Created to reflect the balance of urban cityscape and natural environment, packaging for men’s fragrance Wild Forest comprises a glass bottle held within a wooden container.
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Understated bottles are beautiful for body wash

Apple & Bears Cosmetics selects clean, gloss-white PET bottles for its natural and organic Luxury Body Wash products.
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The timeless elegance of PET

Continuing our look back over twenty years a-growing, this line of body care products from Salon, OH-based Matrix Essentials leaped out of our May ’94 issue.
Shown here is the carton format marketed by Henkel.
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Hair care line features remarkable robotics

Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
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Organic lip balm gets compostable packaging

New line of organic lip balms is launched in biodegradable, compostable paper tubes.
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Hand-crème tubes: color me vibrant

Foil polymer tubes for a new line of nine mood-themed fragrances are decorated with vibrant colors that complement their names and scents.
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SURE rebrand commits to female audience

An aging deodorant brand is revitalized with a curvy, custom cap and cool, sophisticated color tones designed to appeal to a female audience and convey product strength.

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