Case Studies

Personal Care Packaging

PERFORATED PET. The PET blister has a perforation that runs around its entire perimeter.
Package Case Study
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Gillette presses the limits of thermoforming

A perforated PET lid plus easy-open tear tab is what men get in Fusion ProGlide Flex Ball, while a razor for ladies includes a PET lid that’s printed and then formed in register.
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Jack Black 1
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Flask-shaped bottle lends masculinity to haircare line

Packaging for a new line of haircare products for men from Jack Black follows the company’s three-part formula for product success: simplicity, quality, and masculinity.
GG1
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Redesigned sunscreen label conveys brand essence

Clearing the clutter on the label for its line of mineral-based sunscreen products, Goddess Garden Organics emphasizes the brand while organizing product benefits.
New design
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Amway haircare rebranding brings global appeal

In a complete redesign of the packaging for its Satinique haircare line, Amway creates a vibrant, elegant, and easily navigable system expressly designed for a global audience.
The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.
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Tissue box designs encourage self-expression

To excite consumers’ creative side, fashion designer Betsey Johnson creates bright and bold graphics in four themes for Kleenex brand facial tissue.
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Loop-and-hook closure keeps bath salts fresh

Dr Teal’s selects a VELCRO closure for a flexible pouch holding its Epsom Salt Soaking Solutions product. The closure offers consumer convenience and product protection.
Unilever Dry Spray Antiperspirants
Package Case Study
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Custom actuators deliver dry spray antiperspirant

Unilever introduces dry spray antiperspirant to the U.S. market, launching it across five brands and 27 variants, each housed in its own custom-designed bottle with actuator.
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Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.
P&G’s trapezoidal carton wins PPC honors
Package Case Study
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P&G’s trapezoidal carton wins PPC honors

Diamond Packaging earns Gold Award with this custom-designed carton with trapezoidal structural design and multi-layered, diamond-shaped holographic foil pattern.
Package Case Study
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Minimize global warming while soothing diaper rash

A new pediatric product from Mission Pharmacal, Dr. Smith’s Diaper Rash Spray in an aerosol can uses a propellant that offers a near-zero Global Warming Potential.
Package Case Study
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Skincare balm comes in 3D-printed, PLA container

Anita’s Balm founder brings package manufacturing in-house, creating a custom twist-up container resembling a mini amphora jar, made from compostable PLA resin.
Miists1
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Travel light with ultra-slim personal care packs

A new credit card-sized, portable liquid container for on-the-go personal care products recently launched by Miists Intl., LLC of Phoenix just might be the thinnest, most convenient travel pack on the market.
SMALL FOOTPRINT. Though the old (left) and the new (right) packs both hold eight razors, the food print of the new pack is dramatically smaller.
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Redesigned blister brings benefits throughout supply chain

By reducing depth of draw on a PVC thermoform, Energizer Holdings generated operating efficiencies and cost savings galore while racking up some serious sustainability points.
New Eufora Smooth'n collection
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Custom hair care bottle radiates elegance

The reorganization of salon hair care brand Eufora into four collections prompts a package redesign that builds on an existing structure, but adds a simple, elegant ‘waterfall’ feature.
Skincare kit package delivers differentiation
Package Case Study
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Skincare kit package delivers differentiation

MIO Skincare’s customized stand-up pouch with carry handle offers a sporty, modern appeal for Life Time Fitness club members.

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