Case Studies

Pharmaceutical, Medical Device & OTC Packaging

Detergents
Package Case Study
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P&G's new compacted detergents to save 22M pounds of packaging annually

Procter & Gamble compacts its powder laundry detergents to one-third the size, debuting new Tide and Gain products in Target stores.
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Pharmabottles
Package Case Study
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Aging population demanding easy-open packages

The average age of the population is decreasing in many African and Asian countries, but people in the Western industrialized nations are growing older, putting a premium on package opening.
Romaco_Noack
Machine Case Study
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German contract packager relies on packaging machinery

Blister lines employ easy-to-change equipment that helps meet demand for smaller batches of pharmaceutical customers.
Package Case Study
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Bold, debossed label gets small-lot winery in the game

Caliza Winery uses modern, yet elegant labels that combine visual intrigue with a strong, tactile feel to create a high level of differentiation.
STANDUP POUCH. Characteristics that mark this standup pouch are consumer convenience, long shelf life, and sustainability advant
Package Case Study
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Co-packer puts Sunkist brand front and center

A hot-fill standup pouch with a patented dispensing feature is just one of the innovative packaging formats that Protica is launching under the well-known Sunkist brand.
Machine Case Study
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McKesson teams with IBM for sustainable supply chain

Prescription drug distributor McKesson Corp. announced that it is now using IBM’s new Web-based analytics offering, the Supply Chain Sustainability Management Solution (SCSM), to simultaneously minimize both its carbon dioxide emissions and its distribution costs.
YZ_crystals
Package Case Study
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Package helps sell benefits of crystal-based hydration product

All-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.
Package Case Study
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Sound off!

 
Package Case Study
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Eli Lilly's insulin kit delivers innovation, information

Eli Lilly and Co.’s new insulin kit incorporates package design to address issues that new insulin users face in controlling their diabetes.
GoodNites
Package Case Study
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Packaging helps GoodNites win back lost market share

In response to new competitors, Kimberly-Clark delves deeper into the GoodNites consumer’s psyche. The new packaging captures the bedtime bond between kids and parents.
Os_Cal
Package Case Study
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Less packaging, more impact for GSK's Os-Cal brand

GlaxoSmithKline revamps its calcium supplement packaging, resulting in a smaller footprint and a bigger shelf presence.
Corks
Package Case Study
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Survey: Wineries popping for cork closures see significantly higher growth

Of the top 100 bestselling wine brands, 72 are using cork, a trend that appears to correlate with greater sales growth, a new study reports.
Package Case Study
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KFC's sustainable sides container is 'sogood'

“The best packaging idea at KFC since the bucket,” according to KFC Corp.’s Greener Package Awards entry form, its new Reusable KFC Sides Container was a winner in the Food & Pharmaceutical Packaging Category.

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