Case Studies

Pharmaceutical, Medical Device & OTC Packaging

Package Case Study
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FPA winners are good as gold

Notable advances in sustainability, shelf impact, laser micro-perforation, and shelf life extension are all on display in the Flexible Packaging Association’s Gold Award winners.
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Corazonas_chio_bag
Package Case Study
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Snack bags' single graphic message signals cholesterol reduction

Heart icon, mouth-watering photography, and effective use of white space keep the focus on the good-for-you and taste messages for Corazonas chips and oatmeal squares.
Detergents
Package Case Study
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P&G's new compacted detergents to save 22M pounds of packaging annually

Procter & Gamble compacts its powder laundry detergents to one-third the size, debuting new Tide and Gain products in Target stores.
Pharmabottles
Package Case Study
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Aging population demanding easy-open packages

The average age of the population is decreasing in many African and Asian countries, but people in the Western industrialized nations are growing older, putting a premium on package opening.
Romaco_Noack
Machine Case Study
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German contract packager relies on packaging machinery

Blister lines employ easy-to-change equipment that helps meet demand for smaller batches of pharmaceutical customers.
Package Case Study
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Bold, debossed label gets small-lot winery in the game

Caliza Winery uses modern, yet elegant labels that combine visual intrigue with a strong, tactile feel to create a high level of differentiation.
STANDUP POUCH. Characteristics that mark this standup pouch are consumer convenience, long shelf life, and sustainability advant
Package Case Study
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Co-packer puts Sunkist brand front and center

A hot-fill standup pouch with a patented dispensing feature is just one of the innovative packaging formats that Protica is launching under the well-known Sunkist brand.
Machine Case Study
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McKesson teams with IBM for sustainable supply chain

Prescription drug distributor McKesson Corp. announced that it is now using IBM’s new Web-based analytics offering, the Supply Chain Sustainability Management Solution (SCSM), to simultaneously minimize both its carbon dioxide emissions and its distribution costs.
YZ_crystals
Package Case Study
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Package helps sell benefits of crystal-based hydration product

All-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.
Package Case Study
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Sound off!

 
Package Case Study
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Eli Lilly's insulin kit delivers innovation, information

Eli Lilly and Co.’s new insulin kit incorporates package design to address issues that new insulin users face in controlling their diabetes.
Os_Cal
Package Case Study
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Less packaging, more impact for GSK's Os-Cal brand

GlaxoSmithKline revamps its calcium supplement packaging, resulting in a smaller footprint and a bigger shelf presence.
GoodNites
Package Case Study
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Packaging helps GoodNites win back lost market share

In response to new competitors, Kimberly-Clark delves deeper into the GoodNites consumer’s psyche. The new packaging captures the bedtime bond between kids and parents.
Corks
Package Case Study
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Survey: Wineries popping for cork closures see significantly higher growth

Of the top 100 bestselling wine brands, 72 are using cork, a trend that appears to correlate with greater sales growth, a new study reports.

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