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Case Studies

Food Packaging

Among the packaged fresh produce marketed by Reichel Foods are carrots and, most recently, sliced apples.
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Sliced apples stay fresh for 36 days

Reichel Foods has moved from nacho chips and dip to luncheon meat to PBJ ‘Snax’ to carrots to celery, all in thermoformed trays. Now comes sliced apples with a 36-day refrigerated shelf life.
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Heinz speeds oval container to market (sidebar)

Heinz ‘Pounces’ on resealable pouch
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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
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Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
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Holographics provide sweet rewards

Whether it’s winning accolades from consumers or from two of Canada’s prestigious National Packaging Competition awards, the packaging for Cadbury Crunchie and Crispy Crunch candy bars keeps shining.
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MAP for cooked ground beef

Inspired by bagged salad mixes, Farmland National Beef of Kansas City, MO, has launched three seasoned varieties of fully cooked ground beef in zippered bags with a 30-day refrigerated shelf life.
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PET carafe shakes up NFC juice category

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.
A 10-bucket combination scale feeds a steady supply of sweetened dried cranberries to each waiting case (inset).
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Bulk-packed Craisins pick up the pace

As demand for its sweetened dried cranberries in 10- and 25-lb boxes continued to increase, Ocean Spray responded with a brand new bag-in-box line.
On the Excel bagger (bottom photo), American Innotek's portable toilet bags are packaged for its "industrial" clients. The SPrin
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'Sprinting' to automated efficiency

New bagging equipment makes it easy for this California manufacturer to package its disposable travel toilet for either industrial or retail channels.
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Diners find film packs ideal for every meal course

From soups and salads to poultry, foods of all types become winners at the market—and in the 2000 Flexible Packaging Assn. competition.
The converting machine (left) produces air-filled cushions a maximum width of 8", with length varying from 3" to 20". Omron Heal
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Air cushions salve Omron's shipping wounds

Medical supply distributor switches from loose-fill “peanuts” to an air-cushioned void fill to satisfy customers and cut space requirements.
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Diners find film packs ideal for every meal course (sidebar)

Produce packs win two
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Technical prowess, flexible style

Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.
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Peaches and lemons pop on this label

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.
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Home-style design

A move from the restaurant table to the grocery freezer prompted Boston Market Homestyle Frozen entrée maker Heinz Frozen Food to contact Lipson Alport Glass & Associates (Cincinnati, OH) to design a carton that reinforces home-style ambiance, quality ingredients, and strong appetite appeal.

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