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Case Studies

Food Packaging

Mead Johnson's Stuart Kipperman sits in the company's "war room," where all the company's product labels are displayed for the n
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'Enfa' now says Mead Johnson globally

Nearly 600 SKUs of baby nutritional products around the world are now carrying a new Enfa brand design for easy recognition.
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Nestlé debuts retorted carton; Hain gains competitive 'wedge'

Nestlé Friskies Italia is the first globally to use a retortable carton from Tetra Pak (Vernon Hills, IL). Commercialized in May for its new Friskies “Qualità Freschezza” petfood, the Tetra Recart™ technology is more than two years from a U.S.
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Nestlé package 'percolates' success

Nestlé Canada’s Nescafé Ice coffee syrup bottle earned the “Chairman’s Choice” award in the 2001 National Canadian packaging competition. Developed in conjunction with Graham Packaging Canada (Burlington, Ontario, Canada), the blow-molded, black opaque high-density polyethylene bottle has turned a lot of heads in grocery dairy aisles since its Canadian national rollout earlier this year. A U. S. introduction is expected at some point in the future.
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Campbell's meal kit packs convenience

Spotted by Packaging World editors at FMI, Campbell’s Supper Bakes will rollout nationally in July with five packaging components. Each outer paperboard carton contains a 10¾-oz easy-open steel can of baking sauce, a high-density polyethylene/ethylene vinyl acetate-blend pouch of starch mix, and paper/plastic and foil/plastic-laminated tandem packets of seasoning and crumb toppings.
While rotating on powered rollers, a 36,000-lb steel coil is stretch wrapped in 2-mil LLDPE film treated with vapor corrosion in
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Weirton stretches for film/paper 'cocoon'

This steel producer works closely with a distributor to protect shipments of its 36ꯠ-lb steel coils by stretch wrapping them in vapor corrosion inhibitor film.
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Sizzling graphics

Packaging for the new Jack Daniel’s Grilling Sauce was designed to show consumers that the product can be as good over grilled food as Jack Daniel’s whiskey is over ice.
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Quality product, quality coding

“It’s too easy to spend time and money on the best ingredients, careful production, and attractive packaging only to destroy the quality feel by poor printing of the ‘use-by’ date and batch number on the pack.” Sales director David Marx of Giles Foods knows whereof he speaks. His firm, based in Milton Keynes, England, supplies a range of quiches and specialty breads to major food retailers in the United Kingdom.
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X-rays develop in packaged foods

United Kingdom-based plants of Nestlé, Unilever, and Thorntons Plc are among the first to use an enhanced Advanced X-ray Inspection System (AXIS) to inspect trayed salads, wrapped baked goods, and packaged candy, among others.
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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.
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A sleeve-label solution

Caprice des Dieux is a popular cheese brand in France immediately recognized by its oval-shaped, blue paperboard carton. So when French cheese marketer Bressor launched a brand extension called Caprice des Anges, it was essential that the new product’s packaging build on the equity already established by its Caprice des Dieux.
Acolorful paperboard sleeve delivers shelf impact, while the CPET tray lets consumers cook the meals right in the package.
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Case-ready fish in a cook-in tray

OceanPro launches its Fish N’ Easy brand of fresh fish in a cook-in CPET tray. Refrigerated shelf life is 11 days, enough to give retailers two weekends to make the sale.
A hole in the paperboard sleeve exposes the one-way valve so that internal gas pressure created by the respiring vegetables can
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Dream Steam comes to the U.S.

Food science joins plastic packaging technology in a new MAP package that lets consumers cook a fresh gourmet meal in minutes.
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Catering to convenience (sidebar)

Other winners
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From gabletop to plastic

Both Nestlé USA and Hershey Foods used the Food Marketing Institute 2001 show as a platform to promote plastic containers that replace gabletop cartons.
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Marinade bottle delivers

Liquid marinades in 15 shelf-stable flavors from Excalibur Seasoning Co. Ltd., Pekin, IL, were repackaged earlier this year from an 86-oz bottle with pump dispenser to a 64-oz high-density polyethylene “Tip-N-Pour” container.

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