Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective Learn more >>
Whether it’s coffee or ice cream, Seattle-based Starbucks continuously works to strengthen its brand identity. Facing fierce competition for premium freezer case space, Starbucks turned to Enterprise IG (San Francisco, CA) to create an exciting new look that would stand out from the competition and also provide a more unified brand identity.
E-BOOK SPECIAL REPORT
The 2014 Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Organic yogurt producer Stonyfield Farm in May introduced O’Soy, an all-natural soy yogurt, in what it believes is a unique six-pack. The multipack “wrap” is 20-pt recycled clay-coated newsback, supplied by Old Dominion Box (Madison Heights, VA).
Like other juice marketers, Welch’s has typically relied on heat-set polyethylene terephthalate when converting from glass to plastic. But the firm changed that pattern when it came time to design a plastic alternative to its 10-oz single-serve glass containers. This time, the Concord, MA-based firm opted for a translucent polypropylene bottle rather than clear PET.
A new FlavorTight™ bottle that adds a white color concentrate to high-density polyethylene helps prevent oxidation in Dean Foods’ Land O’Lakes-brand ½- and 1-gal sizes of milk. Introduced in August into seven Midwest states, the bottles are used for 14 total SKUs.
Zoltan Payerli of Salinas, CA-based Fresh Express is looking forward to Pack Expo Las Vegas 2001, scheduled for Sept. 10-12 at the Sands Expo and Convention Center. His attendance there two years ago led to the installation of a 16-head combination scale from Yamato, which is represented by Hayssen, a Barry-Wehmiller Co. (Duncan, SC).
To help Schick/Wilkinson Sword, Milford, CT, design a package for its new razor that appeared as sculpted as the product inside, Fisher Design’s (Cincinnati, OH) creative team devised bold, sleek graphics to deliver greater product visibility.
StarKist Foods Div. of Pittsburgh-based Heinz North America hopes to hook consumers with a smaller, single-serve pouch of StarKist tuna. Introduced in April, the 3-oz Flavor Fresh Pouch is a line extension of the company’s 7.06-oz pouch introduced last fall. The new, smaller pouch is expected to be available nationally by August.